More 360 price cuts on the way - maybe!

Gran Hermano

Interesting rumours surfacing of further price cuts on 360 hardware before Christmas. It'd be one way for Microsoft to secure top spot
this holiday season. Nothing confirmed as yet.


http://news.cnet.com/8301-17938_105-10005130-1.html

Report: Microsoft could release $200 Xbox this September

Posted by Daniel Terdiman
If you can see past the extremely odd prose style of this Ars Technica piece Friday by Ben Kuchera, there's actually some potentially very interesting news there: Microsoft may be ready to truly reach out to the mass market with its Xbox 360.
According to Kuchera, Microsoft may well be readying a new round of price cuts for the Xbox 360.
(Credit: Microsoft)
Remember, just prior to E3, Microsoft lowered the price of the 20GB Xbox 360 from $349 to $299.
Now, writes Kuchera, courtesy of his source, "the mole," Microsoft is planning to roll out new pricing on the entire line of Xboxes. For a console with no hard drive, the price could be $199; for one with a 60GB hard drive, it could be $299; and the high-end model, known as the Elite, with a 160GB hard drive, could go for $399.
Microsoft did not immediately return a request for comment.
If the report is true, however, Microsoft could be making an important move. According to many industry observers, the magic price point in video game machines is $200. Go below that, the theory goes, and you potentially open up your machine to the truly mass market.
Right now, the lowest-priced of the next-generation consoles is Nintendo's Wii, which runs $249. Sony's PlayStation 3 can be had for $399 for a model with a 40GB hard drive, and this fall it plans to introduce an 80GB model for that same $399 price.
If the Ars Technica report is true, then, Microsoft could be the first to break the magic $200 barrier and such a move could go a very long way to helping the company reach its declared commitment to winning the console wars.
If I hear from Microsoft with comment about this, dear readers, so will you.

Helix

defo gonna be a price cut coming

ms know they might be in a spot of bother this chirmbo. with so many people having 360s, a lot will decide to get ps3s for the christmas, that means ms have to ensure that theres some incentive for new customers to go for xbox over the more known brand

savemejebus

don't forget though that this news is very U.S centric. We already had a price cut that they didn't have so any further price cuts might not reach us here.

Zonda999

If this is true, it must signal the beginning of the end IMO.....Succesor by Q4 2010 to the best of my knowledge

Helix

defo

announcement in e3 09 or ill be a monkeys uncle