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Business Name - Branding

lanod2407 · 2008-07-23 16:20:48

I'm setting up an online business and will be launching in the next 3 months - I'm at odds with people on the project regarding the Business Name and Brand. I've a domain name selected, but one of the guys says it's very "Fisher Price" - i.e. it tells you exactly what it does. He's more in favour of developing a real BRAND…

23-07-2008 4:20pm

#1

lanod2407

Registered Users, Registered Users 2 Posts: 641 ✭✭✭

Join Date: March 2008

Posts: 515

I'm setting up an online business and will be launching in the next 3 months - I'm at odds with people on the project regarding the Business Name and Brand.
I've a domain name selected, but one of the guys says it's very "Fisher Price" - i.e. it tells you exactly what it does. He's more in favour of developing a real BRAND - i.e. monster.ie does not tell you that the product is recruitment; Pepsi does not tell you it's carbonated sugar drinks, etc. etc.

While I like the idea of developing a brand name that can grow to be the next Apple, Yahoo, Google, etc I'm not sure (a) how to go about it, or (b) how much time and cost to sink into it.
I guess the fact that I'm so close to launching is also making me "expedite" the decision!

Any ideas?

Donal

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