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Marketing Reading list

  • 25-06-2008 9:53pm
    #1
    ash xxx
    Registered Users, Registered Users 2 Posts: 381 ✭✭


    Hey, I'm heading into this course in September, and I'd really like to do a bit of reading before I get there. I have a bit too much time on my hands so reckon getting a head start isn't a bad idea. Anyone know what books are essential for first year?? I know I have to get Kotler, any others? Any help would be great.


Comments

  • #2
    stringy
    Registered Users, Registered Users 2 Posts: 652 ✭✭✭stringy


    Nerd


  • #3
    Creamy Goodness
    Registered Users, Registered Users 2 Posts: 26,584 ✭✭✭✭Creamy Goodness


    stringy wrote: »
    Nerd
    doesn't really help her.

    ash, try ring the following person

    Roger Sherlock - School of Marketing 01 402 7033

    basically just ask for the names/emails/contact info of lecturers and start emailing/ringing around.

    there doesn't seem to be many marketing students on boards doing this course so this may be your best bet.

    i tried looking around to see if any marketing notes are up on the dit website but i don't think there is, they are probably all stored on WebCT which you need a user id and password and to be given access to certain course, which you'll only get once you register in september.


  • #4
    experiMental
    Registered Users, Registered Users 2 Posts: 1,137 ✭✭✭experiMental


    ash xxx wrote: »
    Hey, I'm heading into this course in September, and I'd really like to do a bit of reading before I get there. I have a bit too much time on my hands so reckon getting a head start isn't a bad idea. Anyone know what books are essential for first year?? I know I have to get Kotler, any others? Any help would be great.

    If you have time and patience, read http://www.hbsp.harvard.edu/hbsp/index.jsp;jsessionid=OVVZEXOELMAA4AKRGWDR5VQBKE0YIISW?_requestid=137303 (That's Harvard Business Press)
    When I say patience I mean that the pages take an eternity to load up.

    The good thing about it is, every article is to the point and has a relevance to everyday life.


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