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recommend marketing book

leonkings · 2008-06-23 14:51:49

Hi All At long last, after graduating with a degree in Marketing 4 years ago, a position in marketing has come up in my company – which I’m going to apply for. I feel like I’m a bit out of touch with the whole concept of marketing after graduating so long ago, my degree is probably obsolete! Can anyone recommend a good…

23-06-2008 2:51pm

#1

leonkings

Closed Accounts Posts: 3 ✭

Join Date: April 2008

Posts: 1

Hi All

At long last, after graduating with a degree in Marketing 4 years ago, a position in marketing has come up in my company – which I’m going to apply for.

I feel like I’m a bit out of touch with the whole concept of marketing after graduating so long ago, my degree is probably obsolete!

Can anyone recommend a good marketing book which is up to date with new concepts etc?

Thanks

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