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Marketing Materials

  • 20-06-2008 12:56pm
    #1
    flash harry
    Closed Accounts Posts: 511 ✭✭✭


    Hi

    due to expansion I'm looking to get marketing materials printed up, brochures, leaflets, stationary etc and am going to meet with some print companies....

    No experience dealing with these dudes at this sort of volume....any issues I should look out for? advise? common problems etc???

    any advice greatly appreiated.......

    FH


Comments

  • #2
    Dabko
    Closed Accounts Posts: 575 ✭✭✭Dabko


    FH,

    Set a design fee - If you are going to the printers with no designs on disk whatsoever, decide on an all in, once-off fee for design that you also want provided on disk. This way you wont get slapped with design fees of 3.5 hours @ 70euro per hour. And, should you find a better deal in the future for printing, you have your original design (which you paid for) ready to go.


    Design consistency - stick to the one design / colour scheme throughout all your print marketing and promotional materials.


    Bulk discount - Get each item you are having printed quoted individually and then quoted all inclusive. This way you can hit them for discount / haggle on the overall price.


    Shop around - There is alot of competition in the printing sector, so shop around. There are serious savings to be made by looking all over the country. Dont be put of using a reputable printers in another part of the country, you can save 100's.

    ive had quite a bit of experience with designers/printers - buying and selling, as our company had such a demand for promotional, web design and printing that we eventually set up a whole new company to deal with it all.


  • #3
    flash harry
    Closed Accounts Posts: 511 ✭✭✭flash harry


    Dabko wrote: »
    FH,

    Set a design fee - If you are going to the printers with no designs on disk whatsoever, decide on an all in, once-off fee for design that you also want provided on disk. This way you wont get slapped with design fees of 3.5 hours @ 70euro per hour. And, should you find a better deal in the future for printing, you have your original design (which you paid for) ready to go.


    Design consistency - stick to the one design / colour scheme throughout all your print marketing and promotional materials.


    Bulk discount - Get each item you are having printed quoted individually and then quoted all inclusive. This way you can hit them for discount / haggle on the overall price.


    Shop around - There is alot of competition in the printing sector, so shop around. There are serious savings to be made by looking all over the country. Dont be put of using a reputable printers in another part of the country, you can save 100's.

    ive had quite a bit of experience with designers/printers - buying and selling, as our company had such a demand for promotional, web design and printing that we eventually set up a whole new company to deal with it all.

    Thanks Dabko, very helpful. How did you typically differentiate on supplier other than price wise??


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