Business studies exam!

John__Galway

Please help me with the following question!!
1...
Outline a suitable marketing mix for jam

2...
with a startup venture is there any value in choosing carefully a brand name for jam. illustrate it with exampleS

thanks a millo
there a bit tricky

Fuascailt

jam? This an exam ABQ?

John__Galway

ya!! lets say it came up 4 ne product what qould u do#?

1huge1

John__Galway wrote: »

ya!! lets say it came up 4 ne product what qould u do#?

No offence but jam is a bad choice I think, please tell me you didnt hear it was coming up on tuesday.
Id find using the 4p's on jam hard enough to be honest.

John__Galway

i no ya...it was n my book!! lets say that it was a new car or television what would you do!!

Calorimeterman

I think what he's trying to say (in a pretty stupid way) that he would like to see sample answers for:

1. Outline the marketing mix for a product/ service of your choice (or whatever comes up in the abq).

and

2. Outline the importance of branding for said product/ service.

... But if you're struggling doing the marketing mix at this stage and are doing questions from a book instead of looking at exam paper questions then the only thing I'm going to recommend is ORDINARY LEVEL, then you won't have to worry about the ABQ on Marks & Spencer's finest apricot conserve and will just have to remember the four ps and draw the mcdonalds sign for branding....

Fuascailt

Woah, the whole jam thing REALLY went over my head... I thought it was some kind of weird company name.

Fuascailt

Fuascailt wrote: »

Woah, the whole jam thing REALLY went over my head... I thought it was some kind of weird company name.