The price of bulmers?

QuadLeo

Like most people when the sun comes out I get a really bad thirst that can only be cured by a pint bottle of bulmers. I'm a guinness drinker and only stray towards cider when the sun is out or when the guiness is terrible. So last week I went down to my local and ordered a pint bottle on ice handed barman a fiver and turned to walk to the table. He called me back and said it was 5.40. I know the staff well and I thought he was taking the piss. He showed me the receipt and agreed it was a rip off. I know cider is expensive but seriously, Guiness is 3.40 in the same place. €2 difference. It's a local pub in a country village. What's the deal? Why is it so bloody expensive? <Snip> Because it's not as if they use the best of apples that are grown especially. <Snip> So is there a reason it's so expensive? Are they making up for poor sales for the rest of the year? Sorry about the rant but €5.40 is cat. How much is it in town?

mikemac

QuadLeo wrote: »

Because it's not as if they use the best of apples that are grown especially. <Snip>

Oh yeah, got backup for that? :rolleyes:
For someone who knows about the production process you don't know much about their marketing.

It is marketed as a premium product and is deliberatly priced high. Make something expensive and people will value it. Make it dirt cheap and people will equate cider with a drink for students and layabouts.

Much like Beamish is know as a pint of social welfare!
Don't you remember cider associated with knacker drinking? With Bulmers so expensive it isn't anymore.

I remember pint bottles as usually being €5 minimum and this is also in a rural area. It was always more expensive then a pint of draught cider.
€5.40 is expensive but only just above the going rate

In 2002, C&C, Ireland's biggest manufacturer of cider, adopted a strategy to reposition Bulmers from a low cost cider to a premium luxury drink. The company increased the price of Bulmers and reduced its alcohol content to change its image of being a hard drink.

http://www.ibscdc.org/Case%20Studies/Abstracts/Marketing/Brands%20and%20Branding/MAR0025.htm

QuadLeo

micmclo wrote: »

Oh yeah, got backup for that? :rolleyes:
For someone who knows about the production process you don't know much about their marketing.

It is marketed as a premium product and is deliberatly priced high. Make something expensive and people will value it. Make it dirt cheap and people will equate cider with a drink for students and layabouts.

Don't you remember cider associated with knacker drinking? With Bulmers so expensive it isn't anymore.
http://www.ibscdc.org/Case%20Studies/Abstracts/Marketing/Brands%20and%20Branding/MAR0025.htm

I don't claim to know anything about their marketing.

Your reply does make sense however. I was wondering what the reason was behind the expense. I agree bulmers used to be associated with drinking in a field and isn't anymore, which is good. There are loads of other ciders that are a lot cheaper but bulmers is the most common in bars.. I just don't think €5.40 is fair even if it is marketed as a premium product. It tastes great and all but I really think the cost keeps people from buying it. I mean, I'm glad I don't have to deal with teenagers out at the canal banks who are destroyed from drinking bulmers but they just drink linden village anyway.

mikemac

Bulmers own Linden Village too.
So they sell Bulmers at premium prices to gentlemen like yourself.
And then sell Linden Village to the kids at dirt cheap prices

They've got all bases covered!

QuadLeo

That's true. Smart bunch alright. But do you not think it's a bit much. 4.50 would be fair enough but it just gets on me goat paying more than €5 for a drink in my local.

gurramok

Agree with you Quadleo, Bulmers are playing a dangerous game. Pricing their cider too high(which it is at the mo) is causing problems for them in Irl & UK.

They can't blame it all on the weather or the cider tax, they really have to cop on that price is a big factor in getting sales.

homerjay540

i'm not sure if i agree with everything thats been said here. 1, there is a higher rate of excise duty on all cider compared with lager.
2.) the pub i was in tonight - pint of guinness €4.00. pint btl cider €5.20.
thats only €1.20 difference

Ham'nd'egger

All bottles are usually pricier in pubs as they take up more shelf space and are more hassle to handle compared to their draught sisters. Think of it like this, a keg holds almost 90 pints. Stack up 24 pint bottles beside a keg and it takes up as much space as a keg.

The taxes don't help it's case either and yes, I have no doubt that it is priced towards the premium end of the market.

QuadLeo

Yea, bottles are a bit more expensive than draft. But bulmers pint bottle tastes a lot better thandraft imo. I never buy draft unless there's no bottles. Anyway I was just wondering why it was expensive and I seem tho have a few answers. Taxes, space vs draft, image and market / premium product.

rubadub

€5.40 for a 568ml bottle. So that works out at €3.13 for 330ml. That is a very cheap bottled alcoholic drink you found there! Cider has more duty on it than beer on the alcoholic content basis, i.e. more duty per unit alcohol, and bulmers is 4.5% while most bottled beers are 4.3%, so at €3.13 you are getting a real bargain there.

Real question is why is it so cheap relative to other bottled drinks.

byrner88

the pub i work in , we sell pint bottles of bulmers @ €5.60. pint of guinness is €4.15. so ur talkin 1.45 price difference . a pint of bulmers is €4.75

rubadub

byrner88 wrote: »

the pub i work in , we sell pint bottles of bulmers @ €5.60. pint of guinness is €4.15. so ur talkin 1.45 price difference . a pint of bulmers is €4.75

How much is a 330ml of bulmers. How much is a 330ml of draught guinness and how much for a pint bottle of guinness stout.

Degag

Lol, place where i work pint of guinness €3.70, pint bottle €4.50!

dflaher

Has anyone claimed off the recent bulmers promotion cause I cannot seem to find any link anywhere to claim these prizes I have received promotional codes to claim but no link to finalise the claim?? All confused

The Hill Billy

dflaher wrote: »

Has anyone claimed off the recent bulmers promotion cause I cannot seem to find any link anywhere to claim these prizes I have received promotional codes to claim but no link to finalise the claim?? All confused

As you have another post n the same topic in Bargain Alerts, I am closing this one. Please don't drag up long dead threads. Start a new one instead.

tHB