Gym open Day

EdgeTraininig

Hi Guy’s
I’m having an open day at my gym to try and boost the memberships and was wondering if anyone has any tips on advertising and promoting it to get as many people as possible to go. I am going to have a nutritionist there to give a talk to see if that would help. I would greatly appreciate any help with this or any other tips on improving membership numbers.
Thank You.

ImDave

You could hand out flyers as people drive out of McDonalds or somewhere like that . Seriously though your idea is excellent. Could you send posters/leaflets to local sports and athletic clubs i.e. GAA, Soccer, Golf etc.

EdgeTraininig

Thanks for your idea that is the sort of thing i was thinking about. I might try the fast food outlets, could gilt them into the gym:o

Quatre Mains

a simple thing would be to design a very basic website with the following info;

opening hours
membership price
email and phone contacts
location on a local streetmap

and put a link to it on your flyer

I would also suggest flexible payment plans eg. quarterly instead of annual

zAbbo

Gumtree would be a good place to do some free online advertising - http://www.gumtree.ie/dublin/sports-partners_1055_1.html

one_two

It's perfect idea to have a nutritionist. Also you could offer your customers another services - creche, extended open hours.
Or just ask your customers about service (3-4 questions). Conduct your own market research and you would be amazing how many new ideas people have.

Cianos

One idea could be giving a box of chocolates to as many businesses in the area as you can. Under the chocolates there could be a little card saying something like "feel guilty?", with info about the gym. Try get them to places that people would start talking about it. Send a press release about the campaign to your local newspaper and hopefully they'll think the story was quirky enough to do a little piece about it.

Cianos

Another thing, personally for me the idea of sitting through a talk given by a nutritionist sounds kind of boring. It wouldn't make me any more interested in going to the gym than I already would be.

What would be cool though is if I could have one on one time with a nutritionist for free.

I know you reach a lot less people this way, so maybe it could be done on a 'first come first served' basis, and for all those people who missed out you could then tell them about the open day. As long as you do it in such a way that doesn't please the 20% but piss off the 80%.

Basically what I'm sayin is that most people don't really care about the idea of nutrition. But they do care about the idea of them themselves getting good nutrition. I don't care much about the subject of nutrition, but I do care about my own health...so you need to reach people on a level that they care about.

And further, the nutritionist could close each personal nutrition discussion with offering a trial at the gym, or discounted further sessions, or whatever else leads in to your regular programmes.

hunter164

Where's your gym?