Wholesale Alcohol price

clo123

Hi,

I'm looking for a list of wholesale prices for all different types of alcohol does anyone know where I can get this? I have been searching on-line for hours and can't seem to locate anything... or does anyone know what the mark up is on alcohol so I can perhaps work this out myself?

Thanks

Theta

You wont find it on the net I don't think. Wholesale prices are kept private and even if someone told you the mark up on alco, its going to be supplier/Customer specific to be honest. Dunnes has better wholesale prices from there suppliers than the independents for instance but may have different prices from there supplier than Tesco.

BeerNut

The chair of the government's alcohol advisory group went to talk to Heineken in Cork about alcohol pricing and reported back to the Joint Oireachtas Committee on Justice on 5th February last:

I had a fascinating meeting in Cork with Heineken last week. The company was extremely helpful and forthcoming, except when I asked for the cost it was charging. Prices were sensitive and the representatives could not tell me but I did learn the general principles.

The pricing methods are extraordinary. A company such as Tesco will buy in bulk and everything will be delivered to one distribution centre. Its discount will be based on the bulk buying and the fact that Heineken does not have to distribute it. Heineken will also assist individual stores with marketing, to achieve the best possible sales
...
the next largest purchasers after companies such as Tesco and Dunnes Stores are companies such as the Musgrave Group and SuperValu which buy in bulk and receive a decent discount. After the group purchases in bulk, the product must be delivered to the various stores. As these stores are franchises, an extra discount for arranging marketing cannot be given by Heineken. This means they do not receive the same discount as the others. Private deals can be made with shop owners but this is a different matter. Therefore, the price at which drink is supplied to Tesco and Centra is not the same.

The only advantage gained by others who buy from distributors is that they buy in bulk and receive a better discount for doing so than can be obtained by individual houses in buying for themselves.
...
With all of this information available to us, we realised we could do nothing to fix below-cost selling because we did not know what the cost price per unit was.

The best way to find out, OP, is open a shop.