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Hi-Tech Marketing

  • 07-03-2008 5:15pm
    #1
    LegacyUser
    Registered Users, Registered Users 2 Posts: 166,026 ✭✭✭✭


    Im picking a hi-tech company/service to do a project on.. Any Ideas?? Cant Pick Ebay, Apple , microsoft .. Was going to pick sony but found out someone is doint them :(:( Thinking of Nokia.. Going with " Innovation In Nokia" as a topic ?? Any Ideas are much appreciated


Comments

  • #2
    m_stan
    Registered Users, Registered Users 2 Posts: 1,653 ✭✭✭m_stan


    salesforce.com ? Easy choice for a marketing subject. But then I would say that, as I work in marketing at salesforce.com :)


  • #3
    DublinWriter
    Registered Users, Registered Users 2 Posts: 9,560 ✭✭✭DublinWriter


    Bang and Olufsen, Lernout and Hauspie (great case study in when things go wrong), Iona (good Irish example), Borland/Inprise/Borland/CodeGear (same company, had disastrous marketing and kept changing name).

    Oracle would be an interesting example too, as it was always said of them that they were primarily a marketing company who produced software on the side.

    From a case-study point of view it's always interesting to look at a situation where things went wrong as you can always infer the lessons that could be learnt.

    To be honest, Nokia sounds like a pretty safe and uninteresting choice.


  • #4
    LegacyUser
    Registered Users, Registered Users 2 Posts: 166,026 ✭✭✭✭LegacyUser


    yeah but it has to go with a topic. i would like something familiar with everyone. Yeah i know, Nokia does sound pretty predictable. I Think Amazon would be a nice one??

    BTW: Sorry but should have mentioned that it has to be a sucessful one:D


  • #5
    nuttlys
    Registered Users, Registered Users 2 Posts: 169 ✭✭nuttlys


    rob, from your name I assume your in dcu.

    your brief is too wide to get a get an accurate reply here (how much is this project worth? how much time do you expect to put into it?). I would recommend looking into fastest rising Irish tech firms, mainly because there is a very good chance of you actually getting some primary research regarding the development of the firm. But then again if you only need secondary research you'll want a company that has been analysed time and time again.


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