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Thomond Park to Stay

  • 22-02-2008 11:20AM
    #1
    bleg
    Registered Users, Registered Users 2 Posts: 5,848 ✭✭✭


    Thomond Park to stay just that

    Johnny Watterson

    News: In a decision that is likely to greatly please diehard Munster fans, the Munster Branch have decided not to further pursue the idea of selling the "naming rights" to Thomond Park.

    Having examined the possibility of a naming rights partner as part of their commercial programme for the new Thomond Park, the branch has decided that changing the now iconic name of Thomond Park into that of a commercial entity is not a concept they will pursue.

    In a statement issued yesterday, the branch said that it had explored the various options, including a detailed assessment of the requirement of the commercial marketplace, but now believes the retention of the name "Thomond Park" for the ground is the most appropriate route forward. The decision was not taken due to a lack of commercial interest.

    "At a conference early on Pat Whelan always said that they were duty bound to investigate the potential of it," said a Munster spokesman yesterday. "It was never a make-or-break issue. The branch felt that it has done the proper commercial thing and while there was interest it has concluded that the appropriate natural fit didn't fall into place and didn't progress with it. It is 'long fingered' at the moment so instead the Munster Branch will look at other outlets."

    The branch has decided instead to market the naming rights to the new stands on an individual basis.


    good stuff


Comments

  • #2
    buck65
    Closed Accounts Posts: 4,969 ✭✭✭buck65


    Hey they have their new clothing range now to promote too


  • #3
    JWAD
    Closed Accounts Posts: 460 ✭✭JWAD


    And hey presto, the bidding increases and so does the money..........Surprise Surpise :rolleyes:


  • #4
    Stealdo
    Registered Users, Registered Users 2 Posts: 670 ✭✭✭Stealdo


    bleg wrote: »

    "At a conference early on Pat Whelan always said that they were duty bound to investigate the potential of it," said a Munster spokesman yesterday. "It was never a make-or-break issue. The branch felt that it has done the proper commercial thing and while there was interest it has concluded that the appropriate natural fit didn't fall into place and didn't progress with it.

    Marketing speak for "we didn't get as much as we thought we would".


  • #5
    [Deleted User]
    Posts: 2,874 ✭✭✭ [Deleted User]


    JWAD wrote: »
    And hey presto, the bidding increases and so does the money..........Surprise Surpise :rolleyes:

    You'd thing they were out to make money.


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