When advertising works . . .

RandolphEsq

Can you think of examples when advertising has worked on you?

Off the top of my head I remember buying converse because of the blatant advertising in iRobot. Also I bought that stupid toothbrush with the rubber flares on the back of the brush so you can clean your tongue. The bristles work better than those stupid rubber flares!

pontovic

I saw a very clever one in the back of The Irish Times, which said in small print 'You have just proved that press advertising works, Thanks'. Made me smile.

Steyr

Yorkie!

Overheal

Advertising works when your product is so good the person using it advertises it free through word of mouth.

HP laptops ftw.

Naos

LA Lights.

In fairness, they did illuminate the path(behind me) and made me run faster. Honest.

Jesus Wept

pontovic wrote: »

I saw a very clever one in the back of The Irish Times, which said in small print 'You have just proved that press advertising works, Thanks'. Made me smile.

Just cause you read it doesn't mean you are going to buy it.
Donks.

:):) I'd specifically buy from them just to show the smug inaccurate tossers. :):)

Wertz

Dell. Not so much their TV ads but their print and web ads have encouraged me to buy their products over the years.


Apart from that I can't think of much....I've doubtlessly been conned into buying several types of new food item by ads...but if I'd keep buying them would be more down to whether I liked the taste or not.
In terms of clothes, fashion and such I tend to to try and stay off the beaten track.
Shops...hmm, I'm sure I've been made aware of the presence of a shop by an advert, but I'm not going to go in, nor buy anything unl;ess it's something I want or need (or perhaps something I saw/heard about in an ad).

Advertising definitely works, even on the likes of me who'd kike to think it doesn't but that said, I make it my business to avoid products/services/shops/whatever, who's ad campaigns annoy me for some reason, be they TV, radio or web/spam.

Mr. CooL ICE

Marks & Spencer food ads have made me fat

Dudess

Advertising probably works mostly on a subliminal level - I'm one of the many who swears they're immune to advertising, but that's highly unlikely to be true, given it's a multi billion dollar industry.

Zaph

Well to be fair you have to buy food and clothes, whatever about anything else. Whether you buy particular food and clothes because a) you're hungry and cold; b) you particularly like the ones you bought; c) the ones you bought are all you can afford; or d) advertising made you choose those particular items, is probably very hard to quantify. However, it's probably easier to tell if you bought certain luxury items because of advertising.

Personally I reckon I'm an ad man's nightmare, I buy what I like, when I like, and I have very little brand loyalty. For larger purchases I'll research my choices before buying. On the flip side, I have a friend who buy her own admission will buy anything new that's advertised on tv, particularly grooming products. Her bathroom has more bottles of shampoo tan a shelf in Dunnes.

Heisenberg.

This post has been deleted.

ziggy

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SimpleSam06

Dudess wrote: »

Advertising probably works mostly on a subliminal level - I'm one of the many who swears they're immune to advertising, but that's highly unlikely to be true, given it's a multi billion dollar industry.

Heh. One of the dirty little secrets of the adverts industry is that they have very little idea how effective their advertisements are. Until the advent of the internet and direct hit counting and tracking, it was anyones guess. I mean sure, you could see broad trends, but was it this advertising campaign or that one? Did sales go down because of a crap advert or some other market condition you didn't spot? Bit of a joke really.

As yerman once said, "I know half of my advertising money is wasted. I just don't know which half!"

the dee

I think the only affect advertising has is when you walk into a shop you already recognise the product. I'd say you're more likely to buy something that you've heard of and seems legitimate because it's been on tv / radio etc.

I'd say very few people think the product will actually make them cooler / more successful or whatever the ad tells you.

Seth Brundle

Advertising is important for brand awarness.

LordChessington wrote: »

Marks & Spencer food ads have made me fat

I was talking to a friend of a friend in the pub last night and he reckons that you definitley have grounds for a claim.

_JOE_

Both Argos and Lidl have gained significant profits due to their weeky magazine or catalogue...It may be costly, but when considering Argos, I'd find it difficult to see haw they would operate without them...

Kold

I hate advertising and think that marketers are the scum of the Earth. Passed the new Creme Egg billboard last night and bitched to my friend how some idiot has made the most nonsensical advert but it still works because the more moronic your advert, the more people will notice it.

I look forward to the new marketing campaign of "confuse the f*ck out of people." But seriously? You make slogans in order to make people spend their hard earned cash on sh*t they don't need, stop thinking your job has any use to mankind you filthy exploiters.

milli

11811 and their stupid annoying song!

someuser90

i take 6 different penis pills a day

SimpleSam06

Kold wrote: »

I look forward to the new marketing campaign of "confuse the f*ck out of people." But seriously? You make slogans in order to make people spend their hard earned cash on sh*t they don't need, stop thinking your job has any use to mankind you filthy exploiters.

I dunno, I find the google adverts on the side of searches to be pretty handy if I'm looking for something. I think marketers need to work out that adverts work best in a context where they are actually useful, not just hanging billboards about random crap everywhere.

Cabaal

Apple adverts work on me

The only ad I've ever seen and thought "jaysis, I'd slaughter one of them right now" is Bulmers. The rest of the ads i just use as a screening process to avoid porducts rather than to seek them out.

Bob the Builder

I suppose the one that worked for me was the Lotto Ad when the monk wins a wad of money but breaks his silence. Thought it was hilarious, and gave my mother a fiver to get me a lotto ticket, but she returned from the shop with a bag of sweets because i was too young to do the Lotto.

Derren Browne explains Subliminal advertising...
http://youtube.com/watch?v=ZyQjr1YL0zg
...and tests it.... and proves it...

How Ronald McDonald likes to do business....
http://youtube.com/watch?v=2xPvYgTvr8I

Sam Vimes

milli wrote: »

11811 and their stupid annoying song!

i always call 11890 instead. their ad worked on me because they said "cheaper than 11811". unless someone knows of a cheaper alternative when out and about?

the first one that pops into my head that worked on me was when wispas were brought back. there was a massive billboard in the dart station that was completely white except for a life size wispa in the centre. so simple but it worked on me

Dudess

Cabaal wrote: »

Apple adverts work on me

If I had been old enough at the time, the "1984" Macintosh ad would have had me running out to buy one.
http://www.youtube.com/watch?v=d29mff8mEeo

gondorff

Alcohol.

"Please Enjoy Being Brainwashed Sensibly".

WexCan

M+S ads definitely - yummyness.

Seth Brundle

Never fails on me

Text "GIRLS" to 12345 and speak to hot babes in your area.

texts cost €40 each.

rainbowtrout

I've taken to using the phrase 'It does it exactly what it says on the tin' in class when describing experiments. Damn Ronseal. Still it gets the point across.

But now that I think of it I don't think I could name another woodstain/varnish type product. so it must work.

And the only two forms of bacteria that students across the country can name are L. casei imunitas and Bifidus digestivum, now if they could just work a few more parts of the course into the ads my job would be done!

Toto Wolfcastle

I saw an ad for Galaxy once and, having not left the house in 2 days, I ran down to the shop to get one of the big bars. In fairness, I had a money-off voucher from Pigsback, but that's also advertising so it worked on me. Stupid chocolate didn't taste the same though because they changed the shape of it. Haven't had one since!

Kold

janeybabe wrote: »

I saw an ad for Galaxy once and, having not left the house in 2 days, I ran down to the shop to get one of the big bars. In fairness, I had a money-off voucher from Pigsback, but that's also advertising so it worked on me. Stupid chocolate didn't taste the same though because they changed the shape of it. Haven't had one since!

Why the hell hadn't you left the house in 2 days?

Jesus Wept

It's worth giving this another airing.

The best ad ever (imo):

https://www.youtube.com/watch?v=V4rUiV_Hh74

DaBreno

Blackcurrant Tango. I drank it more than water.

I'll take you all on!! http://www.youtube.com/watch?v=7aACWBAWiMs

entropi

Dudess wrote: »

Advertising probably works mostly on a subliminal level -

Minority Report anyone ?

Alot of adverts definately have subliminal undertones built into them i believe, like the use of bright colours, catchy music etc would be some of the recognisable features, whether they have an effect on brain chemistry is another thing we'll probably never know.

For example, whever the Cillit Bang ad comes on i immediately feel like garroting Barry Scott...

Spunj

Death Sentence wrote: »

Minority Report anyone ?

Alot of adverts definately have subliminal undertones built into them i believe, like the use of bright colours, catchy music etc would be some of the recognisable features, whether they have an effect on brain chemistry is another thing we'll probably never know.

For example, whever the Cillit Bang ad comes on i immediately feel like garroting Barry Scott...

Well how about some HARDCORE Barry Scott???

https://www.youtube.com/watch?v=KPONH2j4In8

entropi

Spunj wrote: »

Well how about some HARDCORE Barry Scott???

No fking way am i watching that... damn you i want a good sleep tonight

Spunj

Death Sentence wrote: »

No fking way am i watching that... damn you i want a good sleep tonight

If you put it on and put your nose against the screen and stick up the volume, you may be lucky enough to pass out in some sort of fit, problem solved!

KIVES

I seen an advertisement for Flamingo Hatwear in our local paper many moons ago and I rushed out to buy two at £20 a pop - the first one blew away in the summer of '92 or thereabouts and I left the second one behind me at Feile 94 while watching Madness...Haven't worn so much as a cap since

Toto Wolfcastle

Kold wrote: »

Why the hell hadn't you left the house in 2 days?

It was the weekend, I was tired, it was raining, and I didn't feel great.

So I decided to catch up on my ads!

Blitzkrieger

I was thinking about this when I was in the cinema once. They seemed to have a ****loads of ads on and I remember thinking they were wasted because a)I wasn't planning on buying/using any of the services/goods advertised and b)I was the only person in the cinema.

The first ad was for Maccy Ds. I only eat Maccy Ds in very specific circumstances. Usually when I'm in the vicinity of a drive-through, it's raining, and I'm feeling too lazy to get out of the car. I can't remember the last time I had any.

The second ad was for the Rape Crisis Centre. Never been abused and, please god, never will be. I'm a big ugly bastard so the odds are probably pretty low....

Third ad was for Bulmers. One hot summers day I got a pint bottle and couldn't even finish it. I used to like it but I went off the taste of it for some reason and haven't touched it since.

Fourth ad was for some charity appeal. I rarely donate to charity apart from the two standing orders from my account.

Fifth ad was Burger King. I never go there.

Sixth ad was Red Bull. Can't stand the stuff.

Seventh ad was M&Ms. Don't eat them just in case they're peanut.

Eight ad (is the film ever going to start?) was another charity.

Last ad was for Toyota. I drive a Toyota but they don't currently build any car that I would like to buy.

TBH, they could have saved some time/money by just starting the freaking film.

MikeHoncho

Blitzkrieger wrote: »

I was thinking about this when I was in the cinema once. They seemed to have a ****loads of ads on and I remember thinking they were wasted because a)I wasn't planning on buying/using any of the services/goods advertised and b)I was the only person in the cinema.

The first ad was for Maccy Ds. I only eat Maccy Ds in very specific circumstances. Usually when I'm in the vicinity of a drive-through, it's raining, and I'm feeling too lazy to get out of the car. I can't remember the last time I had any.

The second ad was for the Rape Crisis Centre. Never been abused and, please god, never will be. I'm a big ugly bastard so the odds are probably pretty low....

Third ad was for Bulmers. One hot summers day I got a pint bottle and couldn't even finish it. I used to like it but I went off the taste of it for some reason and haven't touched it since.

Fourth ad was for some charity appeal. I rarely donate to charity apart from the two standing orders from my account.

Fifth ad was Burger King. I never go there.

Sixth ad was Red Bull. Can't stand the stuff.

Seventh ad was M&Ms. Don't eat them just in case they're peanut.

Eight ad (is the film ever going to start?) was another charity.

Last ad was for Toyota. I drive a Toyota but they don't currently build any car that I would like to buy.

TBH, they could have saved some time/money by just starting the freaking film.

Funny how you remember all those ads though. They must have done something right. Your opinions about the products from prior experience and knoledge is what stopped the advertising working on you. Advertising cant really do anything about that.

Huggles

BrightEyes wrote: »

Can you think of examples when advertising has worked on you?

*Walks out of gym and opens a bottle of lucozade sport

Oswald Osbourne

BrightEyes wrote: »

Can you think of examples when advertising has worked on you?

This burd once waved her tits in my face. I bought her breakfast.

Advertising works.

growler

Kold wrote: »

Because I hate the concept of marketing and everyone involved with it.

how quaint. Without out markets, trade, there would be no innovation and progress. You'd be in a field right now picking stones.


The ad that I liked most and is still in my brain is the ad for pokerstars that I saw first last night showing a guy shooting hoops and getting better, suggesting that practice makes perfect in cards like as in any other sport, an interesting take on gambling i thought, made me want to join pokerstars for a minute, didn't bother changing acounts but. i was pished at the time.

Sanjuro

Overheal wrote: »

HP laptops ftw.

+1

Kold

growler wrote: »

how quaint. Without out markets, trade, there would be no innovation and progress. You'd be in a field right now picking stones.


The ad that I liked most and is still in my brain is the ad for pokerstars that I saw first last night showing a guy shooting hoops and getting better, suggesting that practice makes perfect in cards like as in any other sport, an interesting take on gambling i thought, made me want to join pokerstars for a minute, didn't bother changing acounts but. i was pished at the time.

I didn't say anything about trade, I just think 'marketing' makes the world uglier.

Exit

rainbowtrout wrote: »

I've taken to using the phrase 'It does it exactly what it says on the tin' in class when describing experiments. Damn Ronseal. Still it gets the point across.

But now that I think of it I don't think I could name another woodstain/varnish type product. so it must work.

And that's exactly how it works. As someone said earlier, it's more about brand awareness than making you want to run out and buy it now. Some time in the future when you need woodstain/varnish and you pop along to the hardware store, it's gonna be Ronseal that you buy purely because it's a brand name that you know and therefore, presumably it is reliable and can be trusted to do the job.

I occasionally fall for food advertising but only if I'm hungry. Sometimes you see an ad for a juicy Big Mac (or whatever) just at the right time, and you have to go out just to get one.

Guinness adverts have also worked on me (and I'd imagine on a lot of other people) Their ads have had a certain sense of cool about them, and because they are Irish and market themselves as basically the national drink, you want to support them. This is especially true if you're overseas, you're more inclined to order a Guinness almost because as an Irishman it's expected of you.

Earthhorse

Blitzkrieger wrote: »

TBH, they could have saved some time/money by just starting the freaking film.

Assuming you were the only person in the cinema.

People often forget that not all advertisements are aimded at them which is why so much of it can seem annoying. Your exposed to approximately 1,000 ads a day; of those 10% are relevant to you in any way and of the 100 that are relevant you'll only remember 10%.

whiskeyman

Years ago in school, I approached the nerdy kid with a view to pushing him about.
However, he advised me otherwise, and I pushed a candy 'pop' device instead, with a plesent cherry flavour.
I then had to rush back for class, but I was able to retract the candy into the holder, and save some for later.

Bendihorse

I was really disappointed when i bought my Gillette Venus lady shave and i didn't turn into a golden bronzed goddess with legs up past my ears when i used it... There was no sign of a sunlounger or tropical setting either! I was duped, DUPED i tells ya!

Spud83

Cabaal wrote: »

Apple adverts work on me

+1. Got me to spend about nearly €2000 in the last year. Baxtards

Cant really think of any others. I'm not sure if film trailers count but they have worked on me numerous times.