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Dixons Sale Misleading

  • 28-12-2007 11:24pm
    #1
    mags16
    Registered Users, Registered Users 2 Posts: 479 ✭✭


    I was in Dixons in Jervis today to look at Samsung TVs. There was a 32 inch M series one I had my eye on in Power City which was €999 a few months ago but they don't have any anymore. But Dixons had it today. There were red "Sale" signs everywhere.The price sign under the telly had the red "Sale" sign on it and the the price - €1,099. I called an assistant over and asked what was the original price. He calmly said that €1,099 was the original price and that the "sale" part of the sign referred to the fact that it was for sale. Is that daft or what? Dixons obviously cover the shop with sale signs and then don't reduce the price. Some poor innocent will probably buy something at the original price thinking that they are getting a great deal.


Comments

  • #2
    jhegarty
    Registered Users, Registered Users 2 Posts: 6,441 ✭✭✭jhegarty


    They can say sale all they want ... what they can't say is Was 1,599 now 1,099 unless it really has been reduced...


  • #3
    mags16
    Registered Users, Registered Users 2 Posts: 479 ✭✭mags16


    True, jhegarty.

    In sales, there are always products that are not included and the consumer accepts that. So why didn't they just put an ordinary price sign on it? Not one with "SALE" blazoned across it.

    I'm not particularly angry about it, just mildly irritated. At €1,099, it was still too expensive for me.


  • #4
    Creamy Goodness
    Registered Users, Registered Users 2 Posts: 26,584 ✭✭✭✭Creamy Goodness


    they do it because they can get away with it, and if they catch one person out with it, then it will be worth it. ordinary price sign wouldn't have the same effect.


  • #5
    Colonel Sanders
    Closed Accounts Posts: 7,669 ✭✭✭Colonel Sanders


    I thought there were pretty strict guidelines in advertising an iten as 'on sale' (i.e. at a discounted price as part of a sale). something about having had to be on sale for a certain number of consecutive trading days at the previous price.


  • #6
    thefinalstage
    Registered Users, Registered Users 2 Posts: 3,503 ✭✭✭thefinalstage


    Colonel Sanders wrote: »
    I thought there were pretty strict guidelines in advertising an iten as 'on sale' (i.e. at a discounted price as part of a sale). something about having had to be on sale for a certain number of consecutive trading days at the previous price.

    30 days.


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  • #7
    Canonfan
    Registered Users, Registered Users 2 Posts: 1,023 ✭✭✭Canonfan


    I bought a Sony 37'' LCD TV today in Dixons Jervis(P3020 for €899) when I got home I found the same TV in Power city is only €799.

    What should I do now? Does Dixons have price match policy?

    Thanks in advance.


  • #8
    Fenster
    Closed Accounts Posts: 4,763 ✭✭✭Fenster


    Is Power City within two miles of the Dixons branch, and is the listed price it's regular price, or a sale or otherwise special offer price?


  • #9
    Canonfan
    Registered Users, Registered Users 2 Posts: 1,023 ✭✭✭Canonfan


    Dixons matched the price fair play to them. €799 for the 37' P3020,not a bad deal at all.


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