Cadbury's Gorilla Advert

Kintarō Hattori

Has anyone seen Cadbury's latest adverts with the Gorilla?

https://www.youtube.com/watch?v=TnzFRV1LwIo

What do you guys think of it (them)? I have to say I really like them, the missus and myself burst out laughing the first few times when we saw them. From what I can see they have really very little to do with Cadbury's, they don't seem to promote or feature the product in any way that I can tell. If there's a link there I can't see it.

But I love the fact that it's so different and off the wall and it'd certainly make me go out and buy the product. Kudos for whoever came up with the idea but more so for the marketing manager who approved it.

Sir Digby Chicken Caesar

kudos to the people that coerced you into wasting your money on something you didn't need.

kudos indeed.

Kintarō Hattori

Mordeth wrote: »

kudos to the people that coerced you into wasting your money on something you didn't need.

kudos indeed.

PPfffttt to you Mordeth. OK taking away it's intended purpose do you not think it's a good advert? It's off the wall, it's even a little ludicrous. Look at all of the awful adverts that are still on the TV, say for washing powder, or those dubbed adverts for other chocolates or such.

Do you not think it deserves a little credit for being inventive?

As for not needing it? Perhaps your right but I like a little chocolate with my coffee!

Dodge

have you seriously only seen that ad recently? its been pretty much everywhere, with dozens of skits. Here's my favourite

https://www.youtube.com/watch?v=tKjAUbokYWE

Mossy Monk

I think it is a boring advert. Perhaps it is because of the **** song they used. Terribly over rated advertisement.

homah_7ft

Excellent ad. Are they still showing it?

Owen

First of all, the ad blows because they're using Phil Collins. It's like listening to your Dad sing. Secondly, they've used a Gorilla playing drums to sell chocolate. A Gorilla! The things that pick their arse and eat their sh*t when they're not flinging it at someone else, have permanently runny nostrils, and have body hair which is home to hundreds of nits and ticks. Way to sell chocolate!

Kintarō Hattori

Dodge wrote: »

have you seriously only seen that ad recently? its been pretty much everywhere, with dozens of skits. Here's my favourite

https://www.youtube.com/watch?v=tKjAUbokYWE

Wow I thought it was fairly new. I've only seen it recently.

homah_7ft

I would hazard a guess that the ad has increased brand awareness. It's the only ad anyone has mentioned to me in conversation recently.

Mr E

When you think of the colossal amount of crap ads out there, the gorilla ad is very clever and very funny. Hats off to the marketing team behind it.

pd101

It obviously worked if everyone keeps talking about it. Isnt that what makes a good advert?

DublinWriter

pd101 wrote: »

It obviously worked if everyone keeps talking about it. Isnt that what makes a good advert?

Sorry, I don't get it either.

I'll have to watch it again and look for NLP subliminals like the one they put in the Millers ad.

Tin-foil hat time!

kowloon

If you're going to be honest about it nothing can compete on the level of the cillit bang ads.

My favorite at the moment is the stop-motion bunny ad for Sony

Mossy Monk

pd101 wrote: »

It obviously worked if everyone keeps talking about it. Isnt that what makes a good advert?

I would have thought an increase in sales would be the way of telling if an ad is a success. I remember that Bodyform ad and people used to talk about how loud the woman screeching was. Didn't mean men everywhere went out and bought Bodyform.

Sir Digby Chicken Caesar

not any more mossy, it's all about 'brand awareness' these days. People have to be thinking of you whenever you can make them, the thinking is that purchasing and brand loyalty follows

Kintarō Hattori

ned78 wrote: »

First of all, the ad blows because they're using Phil Collins. It's like listening to your Dad sing. Secondly, they've used a Gorilla playing drums to sell chocolate. A Gorilla! The things that pick their arse and eat their sh*t when they're not flinging it at someone else, have permanently runny nostrils, and have body hair which is home to hundreds of nits and ticks. Way to sell chocolate!

Well I agree Phil Collins is a bizarre choice but I don't think everyone thinks of gorilla's in the same way as you ned! I reckon that maybe people see them as somewhat comical.

Pigman II

ned78 wrote: »

First of all, the ad blows because they're using Phil Collins.

See that's where you're just wrong wrong wrong. NSFW

Saskia

Is this Cadburys ad on Irish TV? I havent seen it once

Hugh_C

eo980 wrote: »

Has anyone seen Cadbury's latest adverts with the Gorilla?

have you seen the Wonderbra equivalent?

http://www.scaryideas.com/video/4656/

Mossy Monk

Now that is advertising the whole family can enjoy.