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Third world exploitation

  • 23-11-2007 4:13pm
    #1
    Closed Accounts Posts: 57 ✭✭


    I've been reading and watching documentaries about the third world and I'm feeling very sick. It’s only in the last month or so that it’s really dawned on me that the west has its foot on Africa's neck.
    I'm now determined to try to improve things and make a difference and I feel I've found something that I can devote my life to.

    A theory I’m running through my head now is that a good way to help is not through non profit aid organization but through a non profit business. If I was to set up a company to sell African products and run it just like any other business but pay the workers what to them would be astronomically high wages. Any profit then made we could invest in local infrastructure.

    A big part of the theory is the idea of charity through skills and services. We try to convince business here in Ireland to help us for free but put the capitalist spin on it. Show them that they can help us and help them selves because their public image will be greatly improved by this charity. We should aim this idea firstly at advertising and PR companies, try to market ourselves in a big way as a new kind of charitable organization.

    The benefits of starting with this strategy would be two fold;

    1. It would soon be a more appealing idea for businesses to get involved and help us out. We could get a logo that companies could attach to their products/ advertising that signifies their affiliation with us, much like with fair-trade. At this point we would target the agricultural and engineering industries and attempt to get their help in actually making a big improvement to the company and therefore to the workers and to the area in which we operate.
    2. Our product itself will sell much better if we generate a good image of ourselves as a new kind of charity, of moral business.

    I’m looking for opinions on any naivety that might be present in what Ive said as well as improvements that could be made on the idea. Mainly though I want to talk to like minded people as I know of no one in my social circle that holds similar views. I’m wondering if anyone would actually get on board and see if this is a viable idea.

    Im sorry that this is in the wrong section but its people like you that would have to be involved, Not hippies.


Comments

  • Registered Users, Registered Users 2 Posts: 9,815 ✭✭✭antoinolachtnai


    Basically this is what the Fairtrade brand does.

    The big problem is distribution and marketing. Even Fairtrade doesn't have a market for all the stuff it produces. It has to unload a large proportion of its coffee it into the commodity markets for instance.

    Ireland is a toy market for any african commodity you can think of. The amount this market can absorb of anything is abysmally tiny.


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