Cadbury Gorilla Advert

ZorbaTehZ · 01-09-2007 7:27pm #1

Cadbury Gorilla Advert

Article About Cadbury's New Campaign

What do people think about this advert? I think it's absolutely fcuking awesome.
Saw it last night after the BB finale, and at first I was kinda "WTF", but when it was over I thought it was class. Not to mention one of Phil Collins greatest songs.

Basq · 01-09-2007 8:15pm

Yeah, it's a top-class ad! No doubt about it!

Pigman II · 02-09-2007 8:12am

meh

Jesus Wept · 02-09-2007 8:18am

Pigman II wrote:

meh

+1

a guy playin the drums in a gorilla suit.

i don't hate it, but I don't see any brilliance

monkeyfudge · 02-09-2007 8:27am

All seems a bit lazy though... Do they think they can now throw up anything they like and not have it connected to the product?

Look at the adverts that these guys previously worked on... the Sony Bravia ones and the Stella Artois ones... Both very good series of adverts that played cleverly into the products they were advertising.

Where's the effort in sticking a bunch of random stuff up and then sticking the company logo on at the end? I can't see people respecting this.

slipss · 02-09-2007 5:21pm

Was just going to post a thread requesting a link to this, wasn't sure if I dreamt it or not, cheers Zorba. I agree brilliant add, not sure why it's brilliant it just is. I know it has nothing to do with the product but I mean we are talking about it right now, so I guess thats what you want to achieve with an add, no? It's just supposed to be a bit of fun and it is well shot. I somewhat gullibly thought it was an actual gorilla when it started and it was a wwf add or something showing the gorillas human side by how he reacted to the music, kids say no to drugs.

BaZmO* · 02-09-2007 10:53pm

slipss wrote:

Was just going to post a thread requesting a link to this, wasn't sure if I dreamt it or not,

Haha, that's weird that you say that cos I was thinking the same thing. I mentioned it to a friend yesterday after seeing it on Friday night and when I was describing it I wasn't actually sure if I'd seen it or just dreamt it cos I'd had a few beers. I think it's brilliant and totally out there.

monkeyfudge wrote:

I can't see people respecting this.

What? Respect it? What has that got to do with anything. As long as people are talking about it it's served it's purpose.

monkeyfudge · 02-09-2007 11:10pm

BaZmO* wrote:

What? Respect it? What has that got to do with anything. As long as people are talking about it it's served it's purpose.

No... it's purpose should be to make you want to eat a bar of chocolate. All this advert does is give us the brand name, a brand name that everyone is already familiar with.

Jesus Wept · 03-09-2007 12:59am

I kind of assumed for the first few seconds of the ad that it must be an actual gorilla. I quickly realised it wasn't (and checked the 2nd link to make sure).

wow, a guy in a gorilla suit, the 'brilliance'.

It's not even 'out there', it's just like 'lets be random'. It's like people that constantly say 'I'm mad I am, im madddd!!!!' erm.... yea great.

BaZmO* · 03-09-2007 8:31am

monkeyfudge wrote:

No... it's purpose should be to make you want to eat a bar of chocolate.

That's not how advertising works. If it was there'd be no point in advertising anything at night when all the shops are closed.

monkeyfudge wrote:

All this advert does is give us the brand name, a brand name that everyone is already familiar with.

Which is exactly how advertising works, it's all about brand recognition.

kittex · 03-09-2007 6:43pm

This is such a strange ad. I'm not sure what the meaning is but I quite like it.

http://www.youtube.com/watch?v=CbLr2NEV_7o

What y'all think?

KevIRL · 03-09-2007 6:49pm

I think its class

Basq · 03-09-2007 6:50pm

Merged with existing one...

kittex · 03-09-2007 6:55pm

Thanks Basquille. Any idea when the search this forum function will work again?

Mossy Monk · 03-09-2007 7:06pm

It will talked about for about a week and then anyone who has seen it wont give a damn.

Dregon · 03-09-2007 7:06pm

Very good ad imo, It holds your attention to the end, which is what ads should do.

Zoltar1 · 06-09-2007 1:06am

Dregon wrote:

Very good ad imo, It holds your attention to the end, which is what ads should do.

I actually think this is the best example of beautiful juxtaposition in an advert i have ever seen.

So much so that just before i googled 'cadbury gorilla' and found this this thread that i emaild them asking for a copy of the advert.

yes haha indeedn i did .....its brilliant.

humanji · 06-09-2007 9:27am

BaZmO* wrote:

That's not how advertising works. If it was there'd be no point in advertising anything at night when all the shops are closed.

Which is exactly how advertising works, it's all about brand recognition.

What's the point in creating brand recognition of a brand that is already universally recognised? We all know cadbury, so they should move onto the next step and show us the product and make us want the product.

Anyway, I think the ad is rubbish. It's like someone saw the Tango ads and thought that they too, can be wild and zany. And what really pisses me off about it is that it shows that he's sitting at the drums too soon. It would have more impact if it showed the drums and he started playing them, so the viewer doesn't have time to realise he's going to play them before he does. But that's just me

BaZmO* · 06-09-2007 9:49am

humanji wrote:

What's the point in creating brand recognition of a brand that is already universally recognised? We all know cadbury, so they should move onto the next step and show us the product and make us want the product.

Then why do Coca Cola, Nike, Addidas, etc. bother with their big ad campaigns that generally have nothing to do with the individual products? It's all about brand recognition and reinforcement.

humanji wrote:

And what really pisses me off about it is that it shows that he's sitting at the drums too soon. It would have more impact if it showed the drums and he started playing them, so the viewer doesn't have time to realise he's going to play them before he does.

I agree with that, although I only really noticed it on the second viewing.

Cabaal · 06-09-2007 10:21am

ah its so so,

monkeyfudge · 06-09-2007 10:25am

BaZmO* wrote:

Then why do Coca Cola, Nike, Addidas, etc. bother with their big ad campaigns that generally have nothing to do with the individual products? It's all about brand recognition and reinforcement.
.

Well they're promoting a lifestyle to go with their product, to make you want to be like the type of people who use that product. See the current Diet Coke "Do Your Thing" campaign.

Maybe that's what they're try to do here.. I don't know... maybe the amateur drum playing gorilla lifestyle is something we should all aspire to... I could understand if it was a monkey... but a gorilla? nah... not going to work.

BaZmO* · 06-09-2007 10:32am

monkeyfudge wrote:

Well they're promoting a lifestyle to go with their product, to make you want to be like the type of people who use that product. See the current Diet Coke "Do Your Thing" campaign.

Lifestyle? Really? Polar bears drinking Coca Cola, gang of people running through the streets carrying a fish, playing football in an airport?

big b · 06-09-2007 10:36am

Mossy Monk wrote:

It will talked about for about a week and then anyone who has seen it wont give a damn.

as opposed to most other threads on boards, which....oh, hang on...

Zoltar1 · 06-09-2007 1:08pm

Ok I think here the reasons to like this advert.

Its Bold - We are use to seeing very 'safe' adverts for chocolate....pouring glasses of milk into molten chocolate etc. while enthusing about the taste.They have ditched that approach altogether with this ad and totally turned their thinking on its head. This must of been a HUGE decision to make for Cadbury....and on their flagship product too. So i admire their balls in trying to change from the run of the mill stuff.

Sublime animation - the gorilla doesn't just look totally realistic but also the emotion he evokes is absolutely on the money, he is banging those drums and he is so into it, he loves it.

BTW this is not a 'brand recognition' advert at all - its brand association - they are associating the felling of the gorilla loving the drums with the feeling of eating dairy milk. The utter juxtaposition of it gives it humor too.

I'd be very happy with it if I were cadburys.

Zombrex · 06-09-2007 1:16pm

The-Rigger wrote:

I kind of assumed for the first few seconds of the ad that it must be an actual gorilla. I quickly realised it wasn't (and checked the 2nd link to make sure).

wow, a guy in a gorilla suit, the 'brilliance'.

It's not even 'out there', it's just like 'lets be random'. It's like people that constantly say 'I'm mad I am, im madddd!!!!' erm.... yea great.

Was thinking the same thing ... if it was like a really well done GCI of like a real gorilla or something that might be impressive. But it is obviously just a guy in a gorilla suit.

Man in gorilla suit plays drums to a very out of place Phil Collins song in a chocolate bar ad ... as someone else said, meh ...

Zombrex · 06-09-2007 1:18pm

Zoltar1 wrote:

This must of been a HUGE decision to make for Cadbury....and on their flagship product too. So i admire their balls in trying to change from the run of the mill stuff.

This is just a follow on from there rather stupid "your happiness loves.." adds, with the lioness and badger (or what ever the feck they were) egging the women into eating a bar of chocolate ("Go on!").

This one is the same type of thing, but probably aimed at men rather than women.

Jesus Wept · 06-09-2007 1:38pm

https://www.youtube.com/watch?v=mR6xvzXpEVo

BaZmO* · 06-09-2007 1:47pm

Zoltar1 wrote:

they are associating the felling of the gorilla loving the drums with the feeling of eating dairy milk.

Ah now come on, I think you're stretching there a bit. The ad is just supposed to be so random that it's funny.

monkeyfudge · 06-09-2007 1:51pm

I really liked the "your happiness loves.." adverts.

Personally I'd like to see the Cadburys caramel rabbit make a come back.

Crucifix · 06-09-2007 1:57pm

monkeyfudge wrote:

Personally I'd like to see the Cadburys caramel rabbit make a come back.

Back in the day she was an amiable amusing mascot, but thanks to the internet exposing me to the concept of a "furry", I think I'd just be creeped out everytime I saw her.

I don't know that this ad is so ineffective (in the big scheme of things). It works on a "Hey look at this cool thing, by the way while I have your attention Cadburys" level.

Mossy Monk · 06-09-2007 2:09pm

big b wrote:

as opposed to most other threads on boards, which....oh, hang on...

I wasn't talking about threads. I was talking about an advert. But do please continue to misread peoples posts.

monkeyfudge · 06-09-2007 2:30pm

I think Phil Collins is an utter prick by the way... so that might be clouding my judgement on this advert.

Jesus Wept · 06-09-2007 3:03pm

monkeyfudge wrote:

I really liked the "your happiness loves.." adverts.

Personally I'd like to see the Cadburys caramel rabbit make a come back.

Yea she was hot, I'd wreck her.

humanji · 06-09-2007 8:43pm

BaZmO* wrote:

Then why do Coca Cola, Nike, Addidas, etc. bother with their big ad campaigns that generally have nothing to do with the individual products? It's all about brand recognition and reinforcement.

Well as Monkeyfudge says, it's about the lifestyle it presents, but for the consumable ads (like coke) it's about how good the product is and how it can improve you life (like that horrible one with the twat on the bench pretending his bottle is ringing).

The old Cadbury ads were about how great the chocolate was. But this one is about a gorilla playing the drums. If it wasn't for the purple walls, it'd have nothing to do with the chocolate. I just think it could of been implimented better, (unless of course, it's just the start of a huge campaign that'll explain everything

).

big b · 07-09-2007 8:27am

Mossy Monk wrote:

I wasn't talking about threads. I was talking about an advert. But do please continue to misread peoples posts.

Thanks. I feel much better knowing I have your permission.

legend2029 · 07-09-2007 7:29pm

This looks too close to a West 49 ad that was out in Canada a few months back.

Check it out here:

http://www.youtube.com/watch?v=VbBVwgnr1Cc.

Makes you wonder...

faceman · 07-09-2007 7:32pm

funny, i thought the ad was great and its the first time ive seen it in full. I have seen a few seconds of it on the telly and switched off as i thought it was an ad for WWF or somethin!

good ad, but a good marketing campaign? Not sure!

simu · 07-09-2007 11:06pm

It's trying too hard.

6ix · 07-09-2007 11:27pm

This ad is ridiculously overrated. I don't hate it, but it's certainly not a work of genius. I know noone here suggested that, but I've heard the word used in reference to it, seeing as it's come up in conversation a bit over the last week or so.

It's shot well, up until they show the drums too soon as Humanji said. It takes away the element of surprise. It's not clever or innovative in any way, and at 90 seconds it's far too long IMO.

Also, they may very well have stolen the "drumming to In the Air tonight" bit from this commercial which was out recently on US television.

http://ie.youtube.com/watch?v=kQToOUOHypg

Cadbury Gorilla Advert

Comments