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EU Marketing Directive

jo.king · 2007-07-28 12:10:58

Guys, Does anyone remember a while back the UE made some marketing directive to change all things that implied commercial items were better for you - for example 'Diet Coke' to 'Coke Light'; 'Marlboro Lights' to Marlboro Gold' ect? I was in a discussion last night and couldnt really find any 'hard' evidence to back up my…

28-07-2007 12:10pm

#1

jo.king

Closed Accounts Posts: 295 ✭✭

Join Date: August 2003

Posts: 232

Guys,

Does anyone remember a while back the UE made some marketing directive to change all things that implied commercial items were better for you - for example 'Diet Coke' to 'Coke Light'; 'Marlboro Lights' to Marlboro Gold' ect?

I was in a discussion last night and couldnt really find any 'hard' evidence to back up my comments - but i am sure this did happen ..... didnt it??

Thanks,

Jo

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