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RTE Advertising itself

  • 30-06-2007 6:13pm
    #1
    lukegriffen
    Registered Users, Registered Users 2 Posts: 237 ✭✭


    Why is RTE advertising itself on radio ? The one that has Apres Match/Risteard Cooper & "inspire your imagination" or words to that effect. It's been on a lot on RTE & I also heard it on Newstalk.

    Is this not a waste of license fee money ? I can understand RTE promoting a show, but just promoting itself seems a bit odd. Has their revenue from advertising started to slip , that they can afford to waste their own ad-breaks advertising themselves ?


Comments

  • #2
    mike65
    Closed Accounts Posts: 88,972 ✭✭✭✭mike65


    That promo which uses sound f/x shows more imagination than any play I've ever heard on RTE. Promoting on Newstalk is straighforwards, on its own stations it might seem odd however its about brand-maintainence in this more competitive era.

    Mike.


  • #3
    Dudess
    Closed Accounts Posts: 37,214 ✭✭✭✭Dudess


    RTE has always advertised itself... on itself.


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