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Prius not as green as toyota say - Advertising Standards Authority

08-06-2007 4:44pm

#1

Capt'n Midnight

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http://www.theregister.co.uk/2007/06/07/toyota_prius_asa_ruling/

Toyota had given the ASA documentation which outlined the CO2 output of other cars and of the 1.5 litre engine Prius, and another which compared the Prius with previous versions of the car and another Toyota car.

"We noted that none of the cars with 1.5 litre engines featured in the chart emitted one tonne more CO2 than the Prius and that less than half of those new cars that had engines of less than 1.8 litres emitted one tonne more CO2 than the Prius," said the ASA's ruling.

"We noted that Toyota had qualified the claim by stating 'up to one tonne less CO2 per year' and that the Prius emitted significantly less CO2 than some other cars with greater engine capacity, but we did not consider their evidence demonstrated that it emitted one tonne less than equivalent vehicles with diesel engines," it said.

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