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legal query : comparing prices to another business

DannyD · 2007-06-06 13:19:18

Lets say the same item costs $100 from your competitor but you can make it available for $90, is it legal to put this price comparison on your website? I know that this type of direct comparision is done frequently in the US but besides Ryanair I haven't seen this happen in Ireland. Any suggestions or advice much…

06-06-2007 1:19pm

#1

DannyD

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Lets say the same item costs $100 from your competitor but you can make it available for $90, is it legal to put this price comparison on your website? I know that this type of direct comparision is done frequently in the US but besides Ryanair I haven't seen this happen in Ireland. Any suggestions or advice much appreciated. Thanks in advance.

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#2 11-06-2007 6:46pm

Branoic

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On the shelves in my local Tesco, they have started listing their prices in comparison with Dunnes and SuperValu. I wouldn't guess the use of comparison on the web would be any different.

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