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Copywriter's delight

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  • 26-05-2007 1:03pm
    #1
    bridget.laitly
    Closed Accounts Posts: 72 ✭✭


    So, I'm a copywriter for a Dublin marketing agency.
    It's a fab place and makes me regret every day I spent not working on a creative team. This week my boss told me to start looking out for books to build a Copywriter's Library... and the company is paying for it!

    I've got my list and a date with Amazon.com, but here's where y'all come in:

    Any suggestions?

    love,
    De-loit'd 'n Excoit'd in Dublin


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    #2
    DublinWriter
    Registered Users Posts: 9,555 ✭✭✭DublinWriter


    bridget.laitly wrote:
    Any suggestions?
    Yes, continue to live the dream. Yours is my perfect job!

    While not exactly what you are looking for, and a bit on the lightweight side, I saw a book not so long ago entitled 'How to Win any Slogan Contest'. It basically went through the mechanics of writing marketing bylines for the layman.


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    #3
    Tchocky
    Closed Accounts Posts: 356 ✭✭Tchocky


    Check out Babylon by Viktor Pelevin, all about copywriting :)


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