how to market a novel mobile phone service

skeegan

Hi, I've recently established a new mobile phone service. It allows people to get information from internet encyclopedias delivered to their mobile phones. I don't know anything about marketing. I was wondering if people might have any suggestions on how best to market and publicise this type of service. The service is up and running. Details of how to use it are posted on the website - www.callpedia.com regards, S.

stepbar

Novel yes, but marketable.... I'm not so sure Who is your target audience? You need to answer this before you can start marketing TBH.

skeegan

i have not really considered who my target market is. It would be based on the types of usage that I envisage. I've put this list together of the kind of text messages that users have sent into the 087 number.

1) Tourism. e.g Christchurch Cathedral Dublin
2) Entertainment e.g. The Killers
3) Scientific e.g. DNA
4) Biographical e.g. Albert Einstein
5) Geographical e.g. Dallas
6) Historical e.g. The Easter Rising
7) Art e.g. Picasso
8) Technical e.g. Internal Combustion Engine
9) Sport e.g. Roy Keane

It's quite a broad range and I have thought about concentrating on one aspect. I suppose mobile services and applications are generally adapted by 18-35 year olds. It may be something that appeals more to males?

stepbar

Ok you need to start with the 4P's (Price, Product, Place and Promotion)

Pages I found -
http://www.netmba.com/marketing/mix/ http://www.researchinfo.com/oldforum/archive71/messages/7706.html.

Some may apply, others may not. From this you should come up with an idea of who to target your product to - (so for example you may find after going through the 4P's that it would be best to target 18-35 year olds who have a high disposable income (e.g. because their mobile usage is high etc or something like that). So you do a bit more research and from this you find that they generally read the Irish Independent on Monday, Friday and Saturday or use RTE.ie during the week. Therefore you would advertise through these outlets). Its a little more sophisticated than that but you get my drift.

Now all of the above doesnt mean that a 70 yr old granny is not allowed use your service, all you are doing is targeting the most viable market for your product and using all your marketing resources to do just that.

Of course all this is highly objectionable and at the end of the day its personal opinion. However, it's important to get it right from the start. Its important for a product to have a focus because a product can't be all things to everyone.

Here's an article I found to highlight my point - http://outputlinks.com/html/Columnists/news-03478.shtml

skeegan

this is interesting stuff (and it's all new to me). I'd like to find somebody that I could work with who would look after the marketing/promotional side of things...