rubbish advertisement

TheDoc · 11-04-2007 7:55pm #1

Anyone wanna explain to me why every sony add for playstation 3 and psp is totally rubbish and nothing to do with the console, i think id be more enticed to buy the product if i saw it in action or some gameplay footage rather then some stupid poolside action segment, rubbish

Mossy Monk · 11-04-2007 8:28pm

PS1 and PS2 ad campaigns were successful so why change now?

WarZoneBrother · 11-04-2007 9:25pm

[DM]-TheDOC- wrote:

Anyone wanna explain to me why every sony add for playstation 3 and psp is totally rubbish and nothing to do with the console, i think id be more enticed to buy the product if i saw it in action or some gameplay footage rather then some stupid poolside action segment, rubbish

only ps3 add i seen was motorstorm and it was all in game..most of them this is living ads are ****e i know but the game ones are pretty good..the wii adds have basically SFA in game footage in them..

aob · 11-04-2007 11:18pm

"4D"

Hahaha, I bet all the boys in Sony marketing where patting each other on the back when they came up with that little "gem"

xanthor · 12-04-2007 6:19am

fanboy wrote:

Because the PS3 is shoite.

Happy?

event · 12-04-2007 7:30am

sigh

you are talking about the ads, yeah?

thats what they are designed to do, to make people talk about the product

godtabh · 12-04-2007 7:55am

event wrote:

thats what they are designed to do, to make people talk about the product

I would've thought it be to make people buy the product

monkeyfudge · 12-04-2007 8:01am

I haven't seen a single advert for the PS3 yet.

They must only be targeting very specific time slots on TV that I don't watch.

I come across Xbox and Nintendo adverts quite often though.

StarryBud · 12-04-2007 8:25am

[DM]-TheDOC- wrote:

Anyone wanna explain to me why every sony add for playstation 3 and psp is totally rubbish and nothing to do with the console, i think id be more enticed to buy the product if i saw it in action or some gameplay footage rather then some stupid poolside action segment, rubbish

I caught a PS3 ad on TV last night. I was cringing during it thinking "what is this rubbish?".

Compare this crap to the groovy Gears of War trailer that was shown around Christmas. No comparison.

MikeHoncho · 12-04-2007 9:12am

monkeyfudge wrote:

I haven't seen a single advert for the PS3 yet.

They must only be targeting very specific time slots on TV that I don't watch.

I come across Xbox and Nintendo adverts quite often though.

You probably have you just wouldnt realise it.

Burning Eclipse · 12-04-2007 9:19am

kearnsr wrote:

I would've thought it be to make people buy the product

It's not, believe it or not.

The ads are viral marketing, designed for 2 purposes. One, is exemplified in this thread: to get people talking about it and spread word of mouth. (spread/viral). The other is to get the PS3 and playstation brand into what us marketeers call "the evoked set". That being the group of products your brain automatically associates with a certain product type.

You couldn't be more aware of the playstation brand. Sony, through this type of advertising, is making a different audience aware of it's brand!

MikeHoncho · 12-04-2007 9:32am

Burning Eclipse wrote:

It's not, believe it or not.

The ads are viral marketing, designed for 2 purposes. One, is exemplified in this thread: to get people talking about it and spread word of mouth. (spread/viral). The other is to get the PS3 and playstation brand into what us marketeers call "the evoked set". That being the group of products your brain automatically associates with a certain product type.

You couldn't be more aware of the playstation brand. Sony, through this type of advertising, is making a different audience aware of it's brand!

Thats all well and good and I understand the principles you are talking about but Sony are unfortunatly in a position where they need to justify the price of their "luxury good" therefore I think that product demonstaration is a very neccesary (and absent) part of their marketing strategy. They need to be shifting units now and the people who will buy them first are early adopters and techys. This kind of viral startegy has little to no appeal to this market. Theyre viral marketing techniques have been questionable for the last while. Didnt they fire their UK viral agency before christmas becasue they got caught out with a PSP "fansite"?

gucci · 12-04-2007 9:37am

in fairness the medal for dumbest ad of last year had to be xbox 360 and gears of war (i think) when it had a guy with a big gun just blasting a massive mutant to the music of that song from donnie darko, "mad world" by gary jules. basically made the game look like the most stupid game on earth.almost like a mcbain movie from the simpsons " i just stand here and blashst this guy, yesh"

cedomination · 12-04-2007 10:05am

That poolside ps3 ad has got to be the worst video game ad i have seen,the resistance:fall of man one is pretty good though.......

Vegeta · 12-04-2007 10:12am

Burning Eclipse wrote:

It's not, believe it or not.

The ads are viral marketing, designed for 2 purposes. One, is exemplified in this thread: to get people talking about it and spread word of mouth. (spread/viral). The other is to get the PS3 and playstation brand into what us marketeers call "the evoked set". That being the group of products your brain automatically associates with a certain product type.

You couldn't be more aware of the playstation brand. Sony, through this type of advertising, is making a different audience aware of it's brand!

completely agree with you here on Sony's goal but surely they could be doing it with better adds. Sony Bravia anyone??

Personal opinion of the product aside they're good ads that get people talking and its one of the first brands that you think of.

thebman · 12-04-2007 10:17am

I thought the Gears ad was good. It got what the game is about across.

It is a Mcbain shoot them up! The music was good for the ad too but not really in place with the scene IMO but I thought overall it wasn't an annoying ad and the graphics caught peoples attention because they were so good and detailed that people wanted to know what the ad was for.

I think the console ads for PS3 are crap. They aren't weird enough to be like the PS2 ads and they aren't good/funny/anything else either. They are just boring.

I don't like the Nintendo ads either but I don't think I'm in the target market for them as they are trying to attract non-gamers more than anything else and the ads look like an instructional video at times.

aob · 12-04-2007 10:21am

Some of the EU "This is living" PS3 ads:

http://www.youtube.com/watch?v=qrj_89IpDPM
http://www.youtube.com/watch?v=IAotog4m49g
http://www.youtube.com/watch?v=QK9Uyb63imI
http://www.youtube.com/watch?v=MninTIN-tiU
http://www.youtube.com/watch?v=PTThqzQ8zuQ

Haha, hilariously bad ads, yet here we are talking about the PS3 brand, I'm sure exactly what Sony was going for with this nonsensical gibberish.

Thinking about it, with the PS3's current software releases they probably didn't have enough A class titles to make a decent gameplay compilation ad.

projectmayhem · 12-04-2007 11:19am

[DM]-TheDOC- wrote:

Anyone wanna explain to me why every sony add for playstation 3 and psp is totally rubbish and nothing to do with the console

so threads like this appear on forums, and people ask "wtf was that..." in the office the next day.

the idea isn't to go "omg playstation", it's to make you talk about the ad, and subliminally plant the word "playstation" in your head as you discuss how weird, or sh1te the ads are...

FuzzyWuzzyWazza · 12-04-2007 4:17pm

Mossy Monk wrote:

PS1 and PS2 ad campaigns were successful so why change now?

yeah but the PS2 add's where very funny, and this new one is absolute crap...... some blokes bag of money explodes and another bloke decides that 'this is living' ............... what exactly is living??? watching other peoples stuff blow up???

*comic book guy impression* Worst add ever!!!

thebman · 12-04-2007 4:21pm

No, living is becoming a drug dealer so you can earn enough to buy a PS3!

thefinalstage · 12-04-2007 5:08pm

FuzzyWuzzyWazza wrote:

yeah but the PS2 add's where very funny, and this new one is absolute crap...... some blokes bag of money explodes and another bloke decides that 'this is living' ............... what exactly is living??? watching other peoples stuff blow up???

*comic book guy impression* Worst add ever!!!

"Buy a PS3 and watch your money go BOOM!"

cedomination · 12-04-2007 6:23pm

This is how you advertise games/sarcasm

http://www.youtube.com/watch?v=67dmmv5_j8k

xanthor · 12-04-2007 7:35pm

gucci wrote:

in fairness the medal for dumbest ad of last year had to be xbox 360 and gears of war ...

...and apparently the mix of violence and mawkishness that the advert contained made it rather popular. Says a lot about how to create effective advertising......