premium bottled beers

paulbeers

Hi All

I am doing a project at uni on premium import bottle of beers and was just wondering whats your fav. I am particularly interested on your thoughts on Tiger beer. What images do you associate with say asia, what do you think of the taste, the advertising, where do you drink it. Anything from Tiger beer I want to here about. I woud really appreciate any input that you may have. Thanks very much for your time.

kenmc

paulbeers wrote:

Hi All
I am doing a project at uni on premium import bottle of beers and was just wondering whats your fav.

ok, I'll bite.
What exactly do you mean by 'premium'. My favourite imported beer is probably Delerium Tremens, if I can get it. I also like BarBar. Is it Premium? Well it costs more than a bottle of say Heineken or Bud, or a can of dutch gold. But then again thats just me - I tend to go looking for 'unusual' or non main-stream stuff,

paulbeers wrote:

I am particularly interested on your thoughts on Tiger beer. What images do you associate with say asia, what do you think of the taste, the advertising, where do you drink it. Anything from Tiger beer I want to here about. I woud really appreciate any input that you may have. Thanks very much for your time.

What images do I associate with Asia - well having spent 7 months travelling through asia, it's all good images, sights sounds and smells - street food, monks, pointy hats, smiling faces - all sorts of good images. Tiger Beer is a decent beer, but by no means (in my opinion) the best asian beer around. I would rate Angkor Stout a tastier beer, but there again I prefer dark beers generally. I also really liked the Beer Lao Dark, but the regular Beer Lao is also a fine tasty beer.
I don't know if I have helped at all, but I don't really understand the question fully - you'll need to clarify if you wanna make sense of a bunch of alcos on this forum..

Zaph

While I can just about see that it might be possible to be doing a project on premium beers as part of a marketing course, I don't understand why there's such a focus on Tiger beer. Sounds to me more like questions that would be asked by the ad agency that have the Tiger account.

However, if you are on the level, my favourite imported premium beer is Staropramen, with possibly Anchor Steam second, although I do tend to go to the off licence and pick up a couple of bottles of just about anything unusual that takes my fancy. As for Tiger, don't like the stuff at all,the taste doesn't do anything for me and no amount of Asian imagery or advertising would make me buy it.

kenmc

zaph wrote:

While I can just about see that it might be possible to be doing a project on premium beers as part of a marketing course, I don't understand why there's such a focus on Tiger beer. Sounds to me more like questions that would be asked by the ad agency that have the Tiger account.

Thats exactly my thoughts also. Esp as they have not come back to clarify the question further, like I asked.

Ok, so now we have a statistically insignificant result of "50% of the world population who read boards and who have responded to this thread like Tiger beer." And just to round out the stats, the other 50% like Anchor Steam beer. (personally don't like it - tried it there in california recently for the first time).

Wonder when the project deadline is - I'd be getting worried meself.

Alternatively...... what are the chances of 2 unrelated people with 0 previous posts logging in here asking questions of Tiger beer, with no follow-ups (see http://boards.ie/vbulletin/showthread.php?t=2055059518). Interesting.....
I await the next installment....

Frankiestylee

Maybe it is a bit suspect that he's waffling about tiger with only 1 post, but it's perfectly ok to do a marketing project on premium beers. A lad in DIT did one last year, although his take on beer was along the lines of Heineken, Bud, Dutch etc., nothing that really tickled my taste buds.
Anyhows, just thought I'd mention it incase ye burn the poor bloke at the stake (of course he probably is just some Tiger promoter trying to pump up the Irish share..oh my. )

Tad off topic...but yeah, Delirium Tremens is rockin'. Expensive, but quality. I find it really seperates the beer lovers from the Corona drinkers.

paulbeers

Hi All

I am doing an advertising course at uni in a mock tiger beer campaign and i just wanted to get your thoughts on the beer, brand, images. If you feel uncomfortable giving your views don't bother. But if you do your help would be much appreciated

paulbeers

by the way i am not part of any ad agency i am just asking for your thoughts. I am trying to understand the consumers of premium beers, i.e what they like doing, where they like going, why do you choose to buy premium beers instead of other pints. tks

rubadub

paulbeers wrote:

by the way i am not part of any ad agency i am just asking for your thoughts. I am trying to understand the consumers of premium beers, i.e what they like doing, where they like going, why do you choose to buy premium beers instead of other pints. tks

Please define "premium beer". You have inferred that Tiger beer is premium, how do you come to this conclusion? is it the quality or the price? price is easy to rate but pointless IMO since all I have to do is charge more for a beer and it suddenly becomes "premium" in your mind. The main cost of a lot of beers is due to the marketing costs telling people that it is premium, like stella saying it is "reassuringly expensive". All you are paying for the the ads, and the wages of people like yourself.

Staropramen was mentioned above, I would consider it a very good beer, but it was €1 a bottle at one stage so might fall out of the "premium" bracket.

Then some apparently expensive beers are acutally quite cheap, since you get a 500ml bottle rather than 330ml.

guildofevil

It comes down to taste. I drink beer that I like the taste of. I do not drink beer that I dislike.

Most of the beer available in Irish pubs is muck, so I end up drinking imported premium beer (funny isn't it? People don't seem to consider Budweiser, Heineken, Carlsberg, etc. to be imports).

When I am at home, I usually drink beer I make myself. That way I know exactly what went into it and that it is going to be a quality beer.

As to tiger beer. I don't think it is any great shakes. I would rather drink it than Bud, because at least it has some flavour, but my favourite Asian beer has to be Singha. Mind you, as I have never been to Asia, my experience of Asian beers is limited to what is available here.

paulbeers

hi i would define premium beers as not your main type of beers like bud, guinness. I could be wrong but are group are taking it that premium is in a bottle, imported and good quality. this beer has won many major awards so that also why i think this is a premium beer:D

kenmc

paulbeers wrote:

hi i would define premium beers as not your main type of beers like bud, guinness. I could be wrong but are group are taking it that premium is in a bottle, imported and good quality. this beer has won many major awards so that also why i think this is a premium beer:D

Hi Paul, first I apologise for casting aspertions on your genuine-ness. That aside.

I take exception to the classification of premiuum, as it by default rules out EVERYTHING brewed in Ireland. e.g. I would class all of the porter-house beers above bud etc. similarly the beers from the franciscan well in cork. You want bottled, well then the Dublin brewing company bottles plenty of beers, and have won plenty of awards (http://www.dublinbrewing.com/AwardsBrewery.html), so they should be included in premium.

It's hard to define premium - I would probaly go along the lines of 'anythig the corona/bud/heineken/miller/coors gang are afraid to try in case they find that beer is supposed to have a flavour'

Be careful here, you're playing with fire.

Royale with Cheese

To truly know what premium beer is, one must spend a considerable amount of time in Germany.

That is all.

Rigsby

Royale with Cheese wrote:

To truly know what premium beer is, one must spend a considerable amount of time in Germany.

That is all.

....... or Belgium

Frankiestylee

It doesn't make any real sense to me, but I've seen "premium beer" come about because of the alc content of the beer. I still haven't found anyone who can explain it to me, but in a load of the industry magazines they have stupid lil product articles that go along the lines of "at 4.5% this is a premium beer" etc, and I'm pretty sure at least one beer around the place considers itself a premium beer because of the alc content. Anyone have any info on this or is it just insanity.

caffrey

my favourite bottled, imported beer is sam adams. It would be magic hats fat angel but it isnt available here. Of the asian beers I like singha and kirin ichiban. I do like tiger but not as much as these. First time i drank tiger was actually in the ifc(now the IFI) they gave one free with every ticket. sweet! Always drink these drinks at home as I havent seen any bars that stock them.

kenmc

I wonder if 'Premium' really means 'we spend more money on marketing and advertising than on production'. Perhaps it's more PRemium

plasto

Erdinger all the way...and most German beers.

chump

I'd drink the pint bottles of Tiger or Budvar ahead of a pint. Reasons: slightly more 'real' flavour, like drinking out of a bottle, nearer 5% proof, and mainly because I think they taste good

Of course I'd drink guinness ahead of either

OPENROAD

Fullers London Pride for me.

r3nu4l

I don't see Tiger or Cobra as 'Premium' beers, I see them purely as beers that are mostly found on sale in Indian restaurants. I think they are pretty much the same as Carlsberg or Heineken and couldn't care less if Indian restaurants substituted these beers for Tiger and Cobra.

The images they portray aren't important to me at all. I just think of them as beers produced in a brewery to specified standards. They are mass produced so I don't see that there is any special craft in brewing them that isn't also seen in any mass-produced beer.

funktastic

They aren't premium beer, they have a palatable herby ginger taste, but there's nothing special about how they are brewed. I believe its 50c for a pint bottle in China. Some of the trappist ale I've had is about 3-4 euro a bottle, very thick beer, high percentage, big head and creamy.

oblivious

An Asia beer, since nearly all of its ingredients comes for OZ; I think it’s more of a marketing ploy. It’s ok, but not in the same league as a good Belgian or crafted English ale.

kenmc

funktastic wrote:

I believe its 50c for a pint bottle in China.

To be fair now you can't really look at the price in China as any indicator of what constitutes PRemium. (besides, Tiger is a fair bit more expensive there compared to Tsingtao, or Dali Beer which IS 50c a pint bottle) But I'd agree that the Belgians come way ahead of Tiger in my league of beers.

There are Hundreds of different labels with the word premium on them. It has never, nor will never, sway my decision about purchasing a product. What *will* sway my decision is if I have never had it before, I will certainly buy it to try it.

r3nu4l

I have to say that we are comparing apples with oranges here in one sense. Comparing Tiger (a blonde lager-type beer) to deep, rich ales from Belgium and even the UK is not the way to go. These beers are infinitely superior (in my view) but not part of the focus.

We should compare Tiger with Leffe blonde or Nastro premier perhaps. If we are doing that then I have to say that Tiger compares well enough. Standard fare really.

tinner777

but cobra is nice! get yourself a few big bottles and sit in for the night, expensive though. i'm also not sure how you'd define premium beer, i personally will be drinking a load of premium krystal beer from today due to the sunny weather. on a different point does anyone remember carling premier? a really creamy lager,
that didn't catch on

oblivious

They market the beer as a premium product, so they are after a share of Belgians and English ale market. Not all Belgian beers are dark beer, good triple or golden ale are light bodied beer, and in fact Duval is made with pilsner malt and hops but uses ale yeast. It was developed as a response to the influx of German / Czech golden lagers.

Comparing Leffe blonde with Tiger or Nastro would also be unfair, as leffe is ale with a more complex character compared with a larger.

rubadub

paulbeers wrote:

I could be wrong but are group are taking it that premium is in a bottle, imported and good quality.

Thats one that always appears,-"imported", this goes for lots of products and not just in Ireland, many people seem to self deprecate their own country's products for some reason. Americans seem to do this a lot with beer with blank domestic/imported catagories for beer.

Many pubs are now getting in decent beers on draught, I prefer a decently poured pint of erdinger over a bottle- but this is now ruled out by the "bottle rule". Bottled beers usually undergo more processing/heat treatment than the kegged versions, this can affect taste.
All Irish beers are automatically dismissed since they are not imported (so should any "brewed under licence" beers too).

oblivious

rubadub wrote:

Bottled beers usually undergo more processing/heat treatment than the kegged versions, this can affect taste.

What evidence, all kegged beer is flash pasturised, bottled erdinger is bottled conitioned.

kenmc

oblivious wrote:

What evidence, all kegged beer is flash pasturised, bottled erdinger is bottled conitioned.

as are a lot of belgians. beers i mean.

Isn't it ironic that bud has (I believe, never bought the stuff so can't verify) a 'born on' rather than a 'best before'? i.e. best drink it as close to the birth date as possible - otherwise it gets worse and de-mellows with age!

rubadub

oblivious wrote:

What evidence, all kegged beer is flash pasturised, bottled erdinger is bottled conitioned.

Just what I read in books about beer. Most kegged beer is drank much sooner than the bottled/canned beer. Therefore the brewerys do not need to treat it so much. Sort of like the difference between pastuerised and UHT milk.

Some beer might not be treated at all. This book was talking about living organisms in many varieties of beer, and the kegged beer had most, they said this was due to the lower treatment of it.

JIZZLORD

"Made from the finest malted barley, hops and pure water Dutch Gold is a premium continental lager beer"

If dutch claims to be premium what credibility has any other beer?

personally i wouldnt drink tiger unless i'm in a certain situation
in the week i get paid and i'm in a pub without Erdinger/Paulaner/Franziskaner/Maisel-weisse
Ah the life of a student cant be beaten

McGuckien

Would class Chimay Cinq Cents and Chimay Bleu as premium beers - Belgian artisanal beers brewed in the tradition of the Trappist Monks. The term Trappist in beer is similar to the word 'appellation controlee' when talking about wine and there are only five breweries that can use the term 'Authentic Trappist Product'. That, to me, demotes premium.

JIZZLORD

chimay rocks! The only other trappist beer i've had was trapiste rochefort 10, it was 11% or something like that, i didnt like it then but it's probably a case that i'd be able to drink it now as i've become more accostomed to unusual beers

McGuckien

Rochefort is mighty! Like rocket fuel! Also the Trappist Achel follows close in its footsteps. Lovely brown beer with loads of flavour. There' s an Irish company doing a line of beers that are also very interesting, called 'arainn rua'. Don't know where they are brewed but they have a similar heady flavour. Got a bottle once and was well impressed.