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BBC to do for digital radio what it wants for digital TV

11-08-2006 1:37pm

#1

aidan_walsh

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http://news.bbc.co.uk/2/hi/technology/4783343.stm

The BBC is drawing up plans for a plug-in gadget that turns MP3 players into digital radios.

Currently plans are at an early stage and there are no firm details for the capabilities of the gadget or how much it will cost.

There is also no timetable for when the add-on radio might appear.

"It's important for to us to make sure that people can listen to digital radio on their own terms," said a BBC spokesman.

Portable media players have grown in popularity recently and a study released at the end of June showed that ownership of them has doubled since 2003. The study by market research firm Ipsos reported that 20% of Americans over the age of 12 own one of the portable players.

Speaking about the plan for the gadget, the BBC spokesman said the broadcaster was carrying out feasibility studies to see how easy it would be to make and market the clip-on gadget. The study was also looking at the design of the product and what it would do.

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