Advertsing a new business in a specific geograhic.

kluivert

I am looking to set up a new business.

I want to advertise specifically at other business in the north east region - Louth Cavan Monaghan area.

What would be the best possible means to do this.

Is there any such thing as business forums just as the one here on boards but on region forums if they exist.

Thanks in advance.

leftofcentre

Google has added some great new targeting features to adwords. You can now target right down to irish county level. So for example you can just select Dublin, Galway etc.

This is the way to go.

kluivert

I have been having a read around and direct e-mail advertsing could be an option.

I was hoping that the area that I want to operate would have a chamber of commerce website or forum where i could post my services.

growler

Even with local chambers of commerce ( which should be able to help you out too) and online forums, its a passive way of promoting yourself.. you're hoping that someone in your target market will visit Website X, read about your service and contact you, I don't know the numbers but there is a good chance that a huge percentage of ou target market may never hear of you if you rely on this. You're also hoping that you will stand out from anyone else offering a similar service, which you don't know , and you are also competing against any company that has used the services of one of your competitors in the past... what's the incentive for them to use you rather than the people they know ?

If you are clear about who your target market is, start by looking at how many businesses fall into this category (golden pages etc will help if the chamberrs of commerce cannot, maybe look for an industry association you can become an associate memberr of) , you then need to find out who is responsible for the buying of your type of service.. which will usually require getting on the phone, you can also find out things like who are your competitors, prices charged, quality of service etc.

Look at any magazines that are targetting businesses in Ireland, you may be able to rent a list of their subscribers or place a brochure in an issue ( many can do this by county level if the numbers are large enough) .. often very cheap too.


Get some publicity going in the local papers, have a look in the PR forum for some ideas on how to go about this.

Good luck!

kluivert

Thanks for that

I reckon an open market campaign should do the job. Its a book keeping service that I want to start up in the North East so I want to target small to medium sized businesses.

I was going to start with the local chamber of commerce.

Thanks again for the advise.

LegacyUser

Make sure you spell the words properly wherever you advertise. It just really does look very unprofessional.

kluivert

cheesedude wrote:

Make sure you spell the words properly wherever you advertise. It just really does look very unprofessional.

Advise - Advice lol

Thank you for the tip.