If you have a new account but are having problems posting or verifying your account, please email us on hello@boards.ie for help. Thanks :)

Hello all! Please ensure that you are posting a new thread or question in the appropriate forum. The Feedback forum is overwhelmed with questions that are having to be moved elsewhere. If you need help to verify your account contact hello@boards.ie

Hi there,
There is an issue with role permissions that is being worked on at the moment.
If you are having trouble with access or permissions on regional forums please post here to get access: https://www.boards.ie/discussion/2058365403/you-do-not-have-permission-for-that#latest

How to assess the sponsorhip/advertising value of a project.

frobisher · 2006-04-14 17:34:31

I have an event and advertising space and want to sell it to advertisers/sponsors, how do I go about working out how much it is worth? Is there any kind of a formula or is it simply based on what you can get? Should I go directly to potentiol advertisers or approach agencies?

14-04-2006 5:34pm

#1

frobisher

Registered Users, Registered Users 2 Posts: 2,413 ✭✭✭

Join Date: September 2005

Posts: 1880

I have an event and advertising space and want to sell it to advertisers/sponsors, how do I go about working out how much it is worth? Is there any kind of a formula or is it simply based on what you can get? Should I go directly to potentiol advertisers or approach agencies?

0

Comments

#2 14-04-2006 7:57pm

StopGap

Closed Accounts Posts: 12 ✭

Join Date: April 2006

Posts: 12

Much more information is needed to answer your question. But no formula's that I know of ..... the basic principles are:
1) supply and demand
2) exposure duration
3) target group

So in short ... how many potential clients are there for you?? What will they get and who will you target??

Menno

0
#3 15-04-2006 5:12pm

drdre

Closed Accounts Posts: 8,244 ✭✭✭

Join Date: March 2005

Posts: 7917

it all depends on what type of advertising it is and what type of clients would be interested in it.also how many people will be at the event or will watch the event

0