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Podcast: What Makes an Online Community Tick? Ask Craigslist, Yahoo and Pheedo

30-03-2006 10:43AM

#1

damien

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Join Date: July 2004

Posts: 3579

http://knowledge.wharton.upenn.edu/article/1433.cfm

On-line communities have become not just a major social force, but a significant driver of business activity both online and offline. Facilitating, nurturing and benefiting from those communities, however, is not a simple task. To explore what makes these communities tick, Kevin Werbach, a professor of legal studies and business ethics at Wharton, spoke with Craig Newmark, founder of Craigslist.com, Julie Herendeen, vice president of Network Products at Yahoo and William Flitter, CMO of Pheedo. All three are involved with successful online communities and efforts to leverage and facilitate online communities, but in very different ways.

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