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daft.ie

  • 24-03-2006 9:10am
    #1
    paulocon
    Closed Accounts Posts: 1,171 ✭✭✭


    Hi all,

    Just browsing some of the property sites this morning and it got me thinking.

    I can remember myhome.ie's extensive marketing campaign (radio, papers) etc and obviously they have taken hold of a large proportion of the market.

    With daft.ie on the other hand, I can't remember any such obvious campaign yet this site seems extremely popular eith a claimed Audience of 1 million visitors per month (Ireland's Biggest Property Website)...

    Did I miss something or have daft some fantastic online marketing strategy


Comments

  • #2
    lostexpectation
    Closed Accounts Posts: 9,082 ✭✭✭lostexpectation


    it was the first? and it was the name


  • #3
    Scruff
    Registered Users, Registered Users 2 Posts: 4,225 ✭✭✭Scruff


    word of mouth and its been around a long time, in internet terms. When i came to dublin 6 years ago it was the only online place to look for accomodation.
    myhome is recent enough and is playing catch up.


  • #4
    paulocon
    Closed Accounts Posts: 1,171 ✭✭✭paulocon


    cheers lads,

    didn't realise that it was the first..
    would explain the agressive advertising campaign of myhome.ie..


  • #5
    Figment
    Registered Users, Registered Users 2 Posts: 1,747 ✭✭✭Figment


    Does Myhome do rentals?


  • #6
    paulocon
    Closed Accounts Posts: 1,171 ✭✭✭paulocon


    figment,

    yep, at myhome2let.ie.....


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