McDonalds new ad

daRobot

I'm sure you know the one.

General gist being:

"do you wear a man bag,take ages getting ready etc. If you answered no to these questions, we've a great big 1/4 pounder for you.If you answered yes, we also do salads....."

Anyway, the message this ad is tying to get across confuses me quite a bit.

Heres why:

Because by way of implication,if you don't eat maccy d's quarter pounders,
you're deemed to be either a bitch or a fag.

Personally, I think it's a dumb move by mcdonalds advertisers, and a very poorly thought out advertising campaign.

Your thoughts ladies and gents?

connundrum

Agreed, but it was a dumbass move to start doing salads in the first place.. who goes into Micky D's for a bleedin salad like?!

They're trying to do a Yorkie Bar on it a la - No Girls Allowed. But they have failed, miserably. And with a company that spends $600m on marketing you'd think that they'd come up with something better.

Poor show Mr. McDonald

Dave!

I think it's a good ad, as ads go...

The burgers are rancid though. I don't eat McDonald's anymore, after a bad incident with the greasiest burger of all time (nearly bloody slipped out of my hand!!!), but I thought I'd try the new one since in theory it should be nice, but alas, greasy as anything. Burger King is the way to the future, folks. Come aboard, come aboard...

koneko

Brutal ads, really bad. But McDonald's don't have a record for making great ads, at least not lately.

"Ehhh....sense??"
Wow that was really annoying, glad they've stopped those anyway.

joe_chicken

Well at least its not as bad as the middle-of-the-road cant-offend-anyone crap that is "I'm loving it"

What a load of crap that was/is...

A huge slegdhammer of an ad that beat you over the head with annoying jingles

I've come to the conclusion that companies have given up on subliminal messaging and are now going for superliminal (if thats even a word)

The OP

connundrum wrote:

who goes into Micky D's for a bleedin salad like

A salad "like" what? Finish your sentence!

And btw, it's Maccy D's, if you trying to be like Ali G.

meldrew

People who go into McDonalds anyway are'nt going to be bothered about an ad

DonkeyStyle \o/

I'm still waiting for them to have a bunch of fat ugly people dancing around to the "I'm lovin' it" jingle... as opposed to hiring professional models who probably take better care of themselves than to eat the very shíte they're promoting. :rolleyes:

Pigman II

1. Listen to a shortlist of 10 stupid pitches from various ad companies
2. Pick the most stupid annoying concept from these 10
3. Make ad
4. Premiere ad
5. Wait for deluge of negative public feedback
6. Continue to definantly play ad round the clock until people forget why they hated the ad in the first place.
7. Count profits
8. Mark off days left until death and an eternal afterlife in hell.

(BTW the Yorkie was a masterstroke. All these silly little teenage girls still hept up on the last remnants of girlpower defiantly buying and munching on the bar just to 'stick it to the man'. Yeah that's showing them!)

Creamy Goodness

connundrum wrote:

Agreed, but it was a dumbass move to start doing salads in the first place.. who goes into Micky D's for a bleedin salad like?!

They're trying to do a Yorkie Bar on it a la - No Girls Allowed. But they have failed, miserably. And with a company that spends $600m on marketing you'd think that they'd come up with something better.

Poor show Mr. McDonald

well tbh they are doing something right, as the main goal of an advert is to get people talking about the ad/product/service.

since there's a thread about the ad, it gives exposure to mcdonald's.

whiskeyman

koneko wrote:

But McDonald's don't have a record for making great ads, at least not lately.

I was really inpressed with this recent ad for the Australian market.
I was almost disappointed it was for McDonalds because it was so good!

They probably could have dropped the end tagline though... kinda obvious..

Aporia

The OP wrote:

A salad "like" what? Finish your sentence!

And btw, it's Maccy D's, if you trying to be like Ali G.

That's an accent which means they didn't need to finish their sentence. :rolleyes:


I don't think McDonald's thought that one through in fairness. Won't that direct people away from their salads?

Aporia

Cremo wrote:

well tbh they are doing something right, as the main goal of an advert is to get people talking about the ad/product/service.

since there's a thread about the ad, it gives exposure to mcdonald's.

Somehow I don't think they intended for it to be talked about in this manner.
''Let's make a crap ad so everyone will discuss how crap it is''

Zapp Brannigan

I ate in MCDonalds yesterday for the first time in years. My god it is so disgusting, but the Spar near by had no hot food left so I had to eat it. I got 4 McNuggets and a Double Cheeseburger and they were both vile. I actually still feel dirty from eating there

Oh well, I'll make up for it with BK tomorrow

simu

Well, it's really stupid because most Irish women really dig their burgers.


(Crappy McD's ones less so, though).

Guy:Incognito

DaveMcG wrote:

Burger King is the way to the future, folks. Come aboard, come aboard...

Yep. They microwave that grease right outta there.


Before anyoen starts, I eat in both (sometimes one after the other. joke)

simu

Well, if I have to go to a junk food place, I'd pick Supermac's anytime. Something reassuringly diddly-aye about them!

DublinWriter

Good ol' adbusters...

http://adbusters.org/spoofads/food/bigmac/
http://adbusters.org/spoofads/food/grease/

The only fast food I eat now is from Quizos or Subway (at a pinch).

Mate of mine recently got back from NYC and he said the McD's over there tastes a whole lot nicer than here. Probably all the hormones the yank pump into their beef.

Zapp Brannigan

DublinWriter wrote:

Mate of mine recently got back from NYC and he said the McD's over there tastes a whole lot nicer than here. Probably all the hormones the yank pump into their beef.

I was over there in October and while I didn't eat anything myself, my companions assured me it was the same old filth we have back home.

abercrombie

connundrum wrote:

Agreed, but it was a dumbass move to start doing salads in the first place.. who goes into Micky D's for a bleedin salad like?!

apparently the guy who introduced salads to McDonalds died of a heart attack :rolleyes:

Steoob

mcdonalds seroiusly just dont know what the **** is goin on when it comes to ads... everything since and includin "im lovin it" has just been the biggest pile of festering ****e that ive ever come across....

i hate mcdonalds and i haven't eatin there in about 5 years and i'd rather starve and piss on their floor (i have never done this....*shifts eyes*) than eat the pure tripe that they make in 5 seconds

and to the person who posted the video of the ad from australia...i likd the ad but when i heard the man say mcdonalds i actully flinched....thats what their ads campaigns have done to me and their new campaign is so stupid im sure theyve lost half of all women and nearly all homosexual males as im sure they find it quite offensive

muckwarrior

simu wrote:

Well, if I have to go to a junk food place, I'd pick Supermac's anytime.

Ay, me too. At least they have chips that are actually made out of spuds! The BK burgers aren't bad but those stupid fries just leave me feeling sick.

japanpaul

Never mind the Aussie MacDs ad, the Napster ad on that website is what I call quality:cool:

Sam Vimes

joe_chicken wrote:

Well at least its not as bad as the middle-of-the-road cant-offend-anyone crap that is "I'm loving it"

What a load of crap that was/is...

A huge slegdhammer of an ad that beat you over the head with annoying jingles

I've come to the conclusion that companies have given up on subliminal messaging and are now going for superliminal (if thats even a word)

simu wrote:

Well, if I have to go to a junk food place, I'd pick Supermac's anytime. Something reassuringly diddly-aye about them!

i think supermacs is gas. they have a massive neon sign saying 100% irish (in galway anyway) and no one behind the counter is even from europe, never mind ireland

monkeyfudge

koneko wrote:

"Ehhh....sense??"
Wow that was really annoying, glad they've stopped those anyway.

Have you noticed that Ulster Bank (I think) have stolen the format of those Euro Saver menu adverts completely with their advert about charging to use the swings in the park.

Did Ulster Bank actually pay an advertising agency just to steal that idea from McDonalds?

Steoob

japanpaul wrote:

Never mind the Aussie MacDs ad, the Napster ad on that website is what I call quality:cool:

wow the other ads on that site are REALLY good especially the "medicins sans frontier aids" one...the audi one is also very good