AdWords

Tree Scape

Anyone care to give me a quicj synopsis of how this works, in paricular relating to pricing?

fre

You make an ad
You choose keywords/phrases that, when searched display your ad.
You bid on these keywords (10c minimum)
Your ads get displayed

If there's competition on the keyword(s) your gets placed based on your bid, also its a Vickrey auction model, so you pay 1c more than the guy you beat

e.g.

Mark bids 11c, Jack bids 20c, you bid 14c

Jack's ad is first and costs him 15c per click
Your ad is next and costs you 12c per click
Mark's ad is next... I dunno what his costs, maybe 11c? anyone know this??

Tree Scape

Thanks Fre

Ahhh, how do you know what to bid? Are bids available to view....ie can i see that Jack has bid 20c and bid 20c myself?

leftofcentre

Not really, you are given a target price. Eg €2 for position one, or if you bid €1, it will tell you an average of position 3.

The best thing is to open up an account and play around with it, the system is very easy.

vector

leftofcentre wrote:

...The best thing is to open up an account and play around with it, the system is very easy.

Exactly and also RTFM , but seriously the FAQ is solid

mneylon

Just be careful with your budget and keyword choices. If you aren't careful you can spend a silly amount of money very quickly