Is it liddle or lydle?

luckat

How do you pronounce the shop name Lidl? Which is correct, Liddle or Lydle? They don't have ads, which might give some clue (though not necessarily - Peugeot was mispronounced for years in ads, and there's a current one asking people to go to DORset Street in Dublin, instead of the correct DorSET Street).

Royale with Cheese

It's leedle.

Crucifix

The ads seem to say Lee-dle, but I've always said lid-le

Faith

I say Liddle. Others say Leedle. I've only heard of Lydle once.

Ross O' Carroll Kelly mentioned it before in the slogan "A Lidl less of that around here". However, having studing german centuries ago, I seem to remember that they pronounce i's as e's.

Scraggs

They do have ads.... its 'lee-dil' [brand quality for cheaper...]

The Bollox

liddle.

I worked there for a summer, I had to listen to a short german manager saying that everything had to follow the 'liddle line'

qz

Call it Liddle myself, although I've never been to the place :v:

Royale with Cheese

Ja, actually I'm heading there right now. Fun times.

Thomas_S_Hunterson

Pronounced in its native German, it is Leedle

Dustaz

Is it an actual german word, if so what does it mean?

Toasty

It's Leedle but alot of people say liddle

Royale with Cheese

Dustaz wrote:

Is it an actual german word, if so what does it mean?

I don't think it means anything. Just a name.

RoundyMooney

I concur; <Leedel>, as told to me by an employee...

Faith

Google translator couldn't translate it anyway

ST*

Tbh, most ppl I know has a different version of it but we know what the other is talking about. I personally say Liddle, right or wrong -meh, who cares really.

Toasty

Royale with Cheese wrote:

I don't think it means anything. Just a name.

yeah ur right i was curious aswell so i went and looked it up on a translator website and it's just a name:rolleyes:

murphaph

It's not the name of the founder though. Dieter Schwarz, son of Josef Schwarz (an established grocer in Ludwigshafen) wanted to set up a discount store in the early 1970's. His old man was none too keen on his name being associated with such riff-raff so Dieter had to 'buy' a name-he payed this guy called Ludwig Lidl (who was a well known painter and retired teacher) to use his 'established' name. Ludwig got the grand total of 1000DM for the privilege-not bad for doing nothing in 1970 all the same!

StupidLikeAFox

Its a clever ploy to get people to talk about the company, ya never get anyone wondering how to pronounce dunnes!