Patronising Bank of Ireland ad at Coolmine train station

daymobrew

I got the train in this morning and spotted a Bank of Ireland ad on the opposite platform.
The big text was:

FED UP waiting in the cold

and the rest promoted their motor loan service.

Just like the 'Jealous' text in an insurance TV ad late last year (a cyclist was supposedly jealous of a passing car owner), I found the BoI ad patronising.
I interepreted is as meaning that because I take the train I don't have a car and probably cannot afford to buy a car.
As if taking the train was only for people who couldn't afford a car, which is not the case.

Capt'n Midnight

How To Make a Complaint

BuffyBot

Taking life a little seriously, no?

Bluetonic

daymobrew wrote:

...blah...blah...blah....

Get over it.

maxheadroom

daymobrew wrote:

I got the train in this morning and spotted a Bank of Ireland ad on the opposite platform.
The big text was:
and the rest promoted their motor loan service.

Just like the 'Jealous' text in an insurance TV ad late last year (a cyclist was supposedly jealous of a passing car owner), I found the BoI ad patronising.
I interepreted is as meaning that because I take the train I don't have a car and probably cannot afford to buy a car.
As if taking the train was only for people who couldn't afford a car, which is not the case.

They have a similar ad on the Luas, along the lines of 'wish you had your own seat?'

Andrew Duffy

maxheadroom wrote:

They have a similar ad on the Luas, along the lines of 'wish you had your own seat?'

You put put a sticker on it saying "...to sit in for three times as long as your jouney takes now?"

murphaph

I also found that BoI ad totally out of place in a public transport envirnoment like a train station. I believe IE have little control over the platform advertising and it's all contracted out to Viacom. I believe the CIE group should have a veto over what type of advertising is appropriate for their arena. This type of ad is not, particularly given the major problems our city faces with congestion-the last thing we need is to be openly encouraging people into cars from the station platforms.

I do however give people enough credit to see right through this nonsense as they glance from Coolmine station to the traffic jam on Coolmine Road, and then decide to wait in the cold another 5 mins before being whisked into town in 20 mins. I actually think it makes BoI look stupid or ignorant of the truth about traffic congestion to be honest and if I were them I'd be less than pleased with my advertising agency for coming up with that ad. They say all publicity is good publicity but I don't believe that (cue the usual "you're talking about x company now though, so it worked, didn't it?" comment).

BrianD

I am actually surprised that Titan Wordwide who have the franchise for advertising sites on IE property took the advert. i would have thought that IE would have a veto over adverts and that advertising that portrayed public transport in a negative light would be refused. Perhaps not.

pork99

I've often suspected, in my tin foil hat wearing moments, that there was some sort of conspiracy between CIE and the motor trade - the latter having a vested interest in keeping public transport a bit sh1t, the former wanting an easy life/get backhanders. Given the profits the motor trade makes maybe the banks are in on this conspiracy also

Given what has come out recently about price fixing among car dealers and that some banks are thieving from their customers maybe it's not so outlandish?

As Adam Smith put it

"People of the same trade seldom meet together, even for merriment and diversion, but the conversation ends in a conspiracy against the public, or in some contrivance to raise prices."

corktina

pork99 wrote:

I've often suspected, in my tin foil hat wearing moments, that there was some sort of conspiracy between CIE and the motor trade - the latter having a vested interest in keeping public transport a bit sh1t, the former wanting an easy life/get backhanders. Given the profits the motor trade makes maybe the banks are in on this conspiracy also

Given what has come out recently about price fixing among car dealers and that some banks are thieving from their customers maybe it's not so outlandish?

As Adam Smith put it

i'd say you are Paranoid only you might think I had it in for you:D