brand ambassadors....

dipsodoris

Just wondering, im working on a college project about brand ambassadors, can anyone offer some suggestions about who do you think 19 year old males (primarily students) admire and respect in Ireland - and would be good a good brand ambassador....all suggestions welcome. thanks a mill

Culchie

Do you mean the public personna?

Damien Duff would be a good example of 19 year old males (Nivea, Lucozade, Hibernain Insurance etc...)

Staff are also brand ambassadors .... their culture, company ethics and policy, staff appearance, training, presentation, uniform, customer service etc.....

whiskeyman

Are you looking for potential brand ambassadors or current ones?
Do they have to be in the Irish market only?

Damo Duff is a prime example.

Brian O'Driscoll - Powerade, Adidas and O2 (and probably a lot more others I cant think of).
DJ Carey - numerous sponsorship deals.
Bono - The Make Poverty History Campaign

Actually, brand ambassadors dont have to be big stars.
They can also work on a local level.
Perhaps local GAA club stars (they can be ambassadors for sports gear, nutritional foods etc..) as they will be local idols to the younger generation.
Works on all levels... just think who students respect and link brands and products to them.

connundrum

Sports wise I think Duffer is top - but he is starting to become overused
Music wise either damien dempsey or glen hansard (spelling) from the frames
Hollywood I think Cillian Murphy, I think he could do some deadly ads

trying to think of more...

Culchie

connundrum wrote:

Sports wise I think Duffer is top - but he is starting to become overused
Music wise either damien dempsey or glen hansard (spelling) from the frames
Hollywood I think Cillian Murphy, I think he could do some deadly ads

trying to think of more...

I think there's quite a few good sporting examples past and present.

Jason Sherlock was a good one for Penny's ... Pele for Viagra;)

Look at Bobby Charlton now, he would be an Ambassodor for Man Utd and England 'brands'.

U2 would be ambassadors for Amnesty International and indeed Ireland.

dipsodoris

ok lads, cheers for your help on the brand ambassador shout out, now im scratching my head about where to find competitor analysis on chocolate bars in the irish market....im trying to compare mars, snickers, twix, dairy milk, crunchie and moro against each other, anyone do something similiar for college project before? its for a marketing and pr assignment, any suggestions greatly appreciated!! im trying to nail the target market and brand positioning of each....time is of the essence, it was due yesterday!:)

leftofcentre

'competitor analysis on chocolate bars in the irish market'

This is easy just walk into a few corner shops and ask the owner what sells best. Or just ring up the PR dept of mars and cabury ireland.