Advertisement
If you have a new account but are having problems posting or verifying your account, please email us on hello@boards.ie for help. Thanks :)
Hello all! Please ensure that you are posting a new thread or question in the appropriate forum. The Feedback forum is overwhelmed with questions that are having to be moved elsewhere. If you need help to verify your account contact hello@boards.ie
Hi there,
There is an issue with role permissions that is being worked on at the moment.
If you are having trouble with access or permissions on regional forums please post here to get access: https://www.boards.ie/discussion/2058365403/you-do-not-have-permission-for-that#latest

Scary Pensions

  • 30-11-2005 11:31am
    #1
    BouldFace
    Closed Accounts Posts: 3 ✭


    anyone see that ad in the cinema for pensions??? scared the be-Jesus out of me I tell ya.


Comments

  • #2
    whiskeyman
    Registered Users, Registered Users 2 Posts: 12,564 ✭✭✭✭whiskeyman


    You remember for who?
    In what way it scared you?
    Details!!! ;)


  • #3
    BouldFace
    Closed Accounts Posts: 3 ✭BouldFace


    it wasn't for any specific company, it was just to encourage folk to get a pension. It was like a movie trailer for the blair witch project, scary stuff for a pensions ad.

    It bloody worked too!


  • #4
    whiskeyman
    Registered Users, Registered Users 2 Posts: 12,564 ✭✭✭✭whiskeyman


    Seriously??
    Wonder if it was a move by the Pensions Board.... sounds likely.
    Interesting choice of media, as I dont think they've ever had tv or cinema time before.

    Just found out more:
    sbpost.ie wrote:
    Pensions Board scare tactics
    Sunday, October 09, 2005 -
    Owens DDB's new cinema advertisement for the Pensions Board, modelled on The Blair Witch Project, has been deemed too scary to be used during children's features.

    The ad will be launched in cinemas nationwide on October 21 and targets the younger Irish people who may not already have a pension.

    Owens DDB said the ad was made at a modest cost using the services of Piranha Bar and a real Hollywood voiceover artist named Bob Dunsworth.

    “Typically consumers are asked in a friendly tone and manner to take care of their finances. We felt it was time for a different approach,” said the agency.


Advertisement