Advertisement
If you have a new account but are having problems posting or verifying your account, please email us on hello@boards.ie for help. Thanks :)
Hello all! Please ensure that you are posting a new thread or question in the appropriate forum. The Feedback forum is overwhelmed with questions that are having to be moved elsewhere. If you need help to verify your account contact hello@boards.ie
Hi there,
There is an issue with role permissions that is being worked on at the moment.
If you are having trouble with access or permissions on regional forums please post here to get access: https://www.boards.ie/discussion/2058365403/you-do-not-have-permission-for-that#latest

Bizarre Orange Strategy - please don't use our product

  • 08-11-2005 9:30pm
    #1
    leftofcentre
    Registered Users, Registered Users 2 Posts: 241 ✭✭


    Orange the UK mobile company are running a really strange campaign at the moment. Essentially the theme is good things happen when your phone is turned off.

    You can see one of the TV ads here:
    http://www.visit4info.com/details.cfm?adid=25503

    They have bill boards all around the place with 'Off' on them.

    I am an Orange customer and always liked their brand, but this is a a pretty high risk concept. I would say it goes over the head of must viewers, but i kinda like it.


Comments

  • #2
    whiskeyman
    Registered Users, Registered Users 2 Posts: 12,564 ✭✭✭✭whiskeyman


    http://www.boardsmag.com/articles/magazine/20051001/orange.html
    Not sure what to make of it.
    Any link of the outdoor ads?
    Seems nice and fuzzy... something Vodafone are going with their "Now" campaign (mayfly etc..).
    A poetic version of what happened that evening, a sense of connection and community" is how director Noam Murro of Biscuit Filmworks describes the spot's enchantment
    I guess it shows that they want to enforce the brand relationship even when your not even using the product.


  • #3
    OfflerCrocGod
    Registered Users, Registered Users 2 Posts: 6,334 ✭✭✭OfflerCrocGod


    I like it! A lot :)


Advertisement