Advertisement
If you have a new account but are having problems posting or verifying your account, please email us on hello@boards.ie for help. Thanks :)
Hello all! Please ensure that you are posting a new thread or question in the appropriate forum. The Feedback forum is overwhelmed with questions that are having to be moved elsewhere. If you need help to verify your account contact hello@boards.ie
Hi there,
There is an issue with role permissions that is being worked on at the moment.
If you are having trouble with access or permissions on regional forums please post here to get access: https://www.boards.ie/discussion/2058365403/you-do-not-have-permission-for-that#latest

In Ireland, is it legal to use quotations in advertisement.

  • 06-10-2011 6:07pm
    #1
    joach
    Registered Users, Registered Users 2 Posts: 8 ✭


    On a landing page for an Internet ad I am planning to put up I would like to use a quotation I find relevant to the ad, and believe quote would generate a higher Call-to-Action number.

    The quote is this:
    "In surveys we have carried out the vast majority of smokers don’t realise just how much they are putting their health at risk. Just 7 per cent knew one in every two smokers would die of a smoking-related disease".
    -Dr Fenton Howell, Director of public health with the HSE.

    I got the quote in the Irish Times:
    http://bit.ly/jTR262

    Underneath the quote I also state:
    Dr. Fenton or HSE are not affiliated with [NAME OF COMPANY]


    On the landing page I am asking the visitor to take part in a survey for smokers that want to give up smoking. I also state that by partaking in the survey the visitor will receive 30 minute free consultation on advice of how to quit smoking. The visitor then has the option of pressing a button to go to the survey.


    So, do any learned men or women know if it's okay to do this? Do I have to approach the HSE or Dr. Howell to ask for permission first or am I allowed to use this quote, as he said it publicly?

    Most grateful for any help or suggestion.


Comments

  • #2
    BrianD
    Closed Accounts Posts: 7,221 ✭✭✭BrianD


    Since it's a commercial service you would be wise to seek permission or get legal advice.

    Even though you putting in a disclaimer a reader could conclude that the HSE is endorsing the product/service.


Advertisement