Last time out I voted for Fine Gael however since then I have been having a think about things.
I am in my 30s, university educated and have a professional qualification. I work full time. My girlfriend is the same so on paper all good.
We live in Dublin and are looking to get married and have a couple of kids.
With the current cost of rent and the future costs of purchasing a house and childcare in Dublin we really can't see how to make it work.
This situation has developed under the Fine Gael government with some of the blame landing on Fianna Fail.
Fine Gael have been voted into government on a fairly consistent basis since 2000 and their target market is basically me. I no longer can explain why I'm voting for Fine Gael.
They are promising change again but nothing is happening. All I see are luxury apartments being built in Dublin.
We can see from the last election that it was basically the 65+ age group hat voted for Fine Gael - https://www.irishtimes.com/news/politics/exit-poll-by-numbers-who-voted-what-way-and-where-1.4166978
Most of these people likely couldn't tell you why they voted a certain way other than habit. They always voted for FG or FF and their parents did the same, ect. "This is a FG house".
It seems that Sinn Fein don't need to appeal to a different demographic than those who voted for them last time out, they just need to get a few more of this demographic to actually show up and vote. One clever person who runs a good marketing campaign is the only thing standing between us and a Sinn Fein led government.