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The decline continues

IRE60

Via the Campaign site - report on the worsening state of print. (Cant find it on Neilsons' site). Some of the budget cuts are savage:

Newspaper revenues fall amid talk of joint ad sales

The national newspaper advertising slump has worsened since the Brexit vote, with revenues crashing 18% year on year in August, making it the worst-performing month of the year so far.

Print ad sales dived 14%, or £95m, in the first eight months of the year to £575m from £670m in the same period a year ago, according to Nielsen.

Newspapers got a brief respite around the Brexit referendum, when ad sales fell only 4.5% in June and 11% in July. Every other month this year has seen a fall of at least 14%.

The newspaper print ad market fell 13% in 2015 and 9% in 2014.

A number of high-profile brands abruptly slashed their print ad expenditure in favour of Facebook and other digital channels.

Tesco cut spend by 85% year on year in the first eight months of 2016 to £1.8m, O2 reduced its outlay on print ads by 45% to £4m and Marks & Spencer dropped its spend by 28% to £7m.

Worsening revenues will add to pressure on newspaper owners to consider pooling their ad sales in a single sales house in order to gain scale in their negotiations with media agencies, improve efficiency and cut costs.

News UK, Trinity Mirror, Telegraph Media Group, Guardian Media Group, DMGT and Northern & Shell have been in talks since at least May, when Campaign first reported that discussions had begun.

Steve Booth, chairman of MC&C and co-founder of BLM, has been leading the initiative, dubbed Project Juno.

Newspapers are understood to have commissioned Enders Analysis and lawyers to report on how a joint ad sales house might work and the likely obstacles emerging from a Competition

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expectationlost

i Newspaper Available on the Irish Market From Tomorrow https://www.adworld.ie/2020/06/19/dmg-media-ireland-is-to-launch-the-i-newspaper-on-the-irish-market-tomorrow-june-20th/ are many going to buy this?

expectationlost

Muahahaha wrote: »

Id imagine the Indo and others are keeping close tabs on the ongoing Facebook/Google vs. the Australian print media case. The publishers are trying to establish a new system whereby Facebook pays them when their content gets shared.

Facebook are playing hard ball saying that if they got rid of all news from their site there would be no significant impact on their business. Also read a claim that in 3 months Facebook 'facilitated' 3 billion click throughs to Aussie news media sites which would have led to $195m in advertising revenues for them, according to Facebook themselves.

It seems to me like something is going to give here and it could be then used as a model worldwide if Facebook relent in Australia. The default position of the Australian media industry and government seems to be that something has to change, as like here they have had big job losses in media and the closure of lots of local newspapers.

Would imagine if Facebook come to a deal to pay to share content European titles will seek to do similar. Remains to be seen if such a system would pass muster with EU competition law, Facebooks claim is that they would be forced to subsidise websites that they are also competing against for advertising spends.

the wonderful australian press, we couldn't lose it and its contribution to democracy https://www.theguardian.com/media/2020/jun/14/journalists-at-the-age-express-alarm-over-increasing-politicisation-and-loss-of-independence

jmcc

Muahahaha wrote: »

Id imagine the Indo and others are keeping close tabs on the ongoing Facebook/Google vs. the Australian print media case. The publishers are trying to establish a new system whereby Facebook pays them when their content gets shared.

This is the kind of Google/EvilCorp scumbaggery that will give newspaper and other media publishers sleepless nights:

https://hackernoon.com/how-wikipedia-lost-3-billion-organic-search-visits-to-google-in-2019-qz6630u6

Regards...jmcc

bcklschaps

NIMAN wrote: »

I'm not sure what is going on with the Indo website but they have match reports from euro2012?

There's no current sport....and they have no staff to write about it even if there was. Soo they have some spotty intern dredging through their 'archive' to pull out some 'classics' to fill the newspaper/website.

Muahahaha

Id imagine the Indo and others are keeping close tabs on the ongoing Facebook/Google vs. the Australian print media case. The publishers are trying to establish a new system whereby Facebook pays them when their content gets shared.

Facebook are playing hard ball saying that if they got rid of all news from their site there would be no significant impact on their business. Also read a claim that in 3 months Facebook 'facilitated' 3 billion click throughs to Aussie news media sites which would have led to $195m in advertising revenues for them, according to Facebook themselves.

It seems to me like something is going to give here and it could be then used as a model worldwide if Facebook relent in Australia. The default position of the Australian media industry and government seems to be that something has to change, as like here they have had big job losses in media and the closure of lots of local newspapers.

Would imagine if Facebook come to a deal to pay to share content European titles will seek to do similar. Remains to be seen if such a system would pass muster with EU competition law, Facebooks claim is that they would be forced to subsidise websites that they are also competing against for advertising spends.

IRE60

That was a feature to cover the C19 sales period, according to them...however...

I can see everything going tits up. On News UK, their last cert said you can email a request for the figures. Still.....waiting........!

L1011

This is why the ABC are now offering private audited figures (hide the shame but have something to give to advertisers who want some proof of value); but beyond Newscorp nobody seems to be using them yet.

IRE60

Muahahaha wrote: »

oh no Im not criticising the ABC, quite the opposite. When I said 'they' in terms of the embarrassment of falling numbers I meant the newspapers are embarrassed and want to hide it, not the ABC, sorry if that wasnt clear.

Im making the point that newspapers titles abandoning the long held practice of their numbers being independently audited removes transparency from the advertising market. Without the ABC circulation audit brand managers who need to assess their advertising spend vis a vis the reach of that spend are now doing so blind and in the dark. That would surely frighten any brand manager, after all you cannot count what you cannot see. The ABC fulfilled that vital role but now with newspapers opting out of it then trust and confidence in circulation numbers is gone. A market functions off information, remove that and it isnt a level playing field and advertisers will look elsewhere.

Crystal clear now! and I agree with you. What metric do you supply a potential advertiser. I've said it before - an old boss of mine used to say the a Publishers Statement (un-audited circulation number) is as sincere as a kiss from a whore!

Muahahaha

oh no Im not criticising the ABC, quite the opposite. When I said 'they' in terms of the embarrassment of falling numbers I meant the newspapers are embarrassed and want to hide it, not the ABC, sorry if that wasnt clear.

Im making the point that newspapers titles abandoning the long held practice of their numbers being independently audited removes transparency from the advertising market. Without the ABC circulation audit brand managers who need to assess their advertising spend vis a vis the reach of that spend are now doing so blind and in the dark. That would surely frighten any brand manager, after all you cannot count what you cannot see. The ABC fulfilled that vital role but now with newspapers opting out of it then trust and confidence in circulation numbers is gone. A market functions off information, remove that and it isnt a level playing field and advertisers will look elsewhere.

NIMAN

I'm not sure what is going on with the Indo website but they have match reports from euro2012?

IRE60

The ABC are simply auditors and reporters of those audits. The decline in numbers is nothing to do with them! Again, they simply report them. As someone who worked on certification for a newsbrand for a few years, the ABC the numbers are verifiable numbers. There is no hiding.

Radio research is a face to face interview -questionable at times. Digital, I refer you to Maximum Media. TV – TAM is a decent enough product.
So, the criticism of the ABC, in this case, is misdirected. It’s like shouting at Bryan Dobson for reading out bad news!

Muahahaha

A body blow for the ABC but also for the advertising in print Id say too. Theres a saying that half of all money spent on advertising is a waste but the trick is to know which half. Now add in newspapers not even revealing their circulation numbers (which were already dubious anyway) and confidence in their claimed reach of print advertising falls through the floor.

It would seem they are obviously embarrassed by the falling numbers and now want to hide them knowing well they are only going to get worse. That has the double edged sword of removing transparency from the market, a brand manager with an advertising budget of a million plus a year is going to be questioning the value for money in spending it on print advertising while the newspaper themselves are hiding the circulation numbers. Why would a brand manager spend money when they dont truly know what they are buying, all while other channels like TV, radio and digital have verifiable numbers.

IRE60

It was going to happen! The Irish Times along with Examiner and Echo are now listed as ‘No longer registered’ on the ABC website. Also, the SBP didn’t file a cert in Feb for the July-Dec numbers. I asked the ABC what the story was and they politely steered me to the publisher. I see now that they are also “No longer registered”.
It’s a bit of a body blow for the ABC, who are really just feeling the pinch in the print business like the brands are.
Telegraph pulled out of the ABC in Jan and there may well be a domino effect coming.

jmcc

More content generators being replaced by software:

https://www.seattletimes.com/business/local-business/microsoft-is-cutting-dozens-of-msn-news-production-workers-and-replacing-them-with-artificial-intelligence/

https://www.theguardian.com/technology/2020/may/30/microsoft-sacks-journalists-to-replace-them-with-robots

Perhaps the Gruaniad could finally become profitable?

Regards...jmcc

JTMan

silverharp wrote: »

Saw that The Atlantic is cutting staff by 20% even though their readership is up lately but I assume the advertising must be down

Yeah, advertising well down and their tag on events business has gone to the ground too.

silverharp

Saw that The Atlantic is cutting staff by 20% even though their readership is up lately but I assume the advertising must be down

JTMan

I see the publications that are public have their ABC numbers on iLevel and Press Gazette.

Some shocking drops.

JTMan

Sad that this is likely to mean a significant reduction in transparency in data on newspaper reach.

Will be interesting to see which newspaper groups opt for public data if any. When do we find out? Can we search for April 2020 data now on a publication by publication basis?

What effect does this have on the tiny number of publications left in the Island of Ireland report?

IRE60

....and we'd like to thank the ABC for all their hard work over the last ninety years and we wish them well.......

"the publisher has chosen to manage their ABC data themselves"
"will now be a rolling release of data throughout the month"
"a contact at the publisher from whom ABC certificates can be requested"

Slán abhaile!

L1011

ABC now offering private reporting - which I suspect is to try get publications back in the fold; but is also likely to result in everyone going private so we can't see the rot anymore

https://www.abc.org.uk/newslink/113-abc-news/928-abc-introduces-new-reporting-options-for-newsbrands

JTMan

The NY Times have a very detailed excellent article here on job losses across US Media.

As someone on Twitter said:
"To put things in perspective: After decades of layoffs, there were 88K newsroom jobs by the end of 2019, counting digital. According to the NYT, there have been ~36k lost jobs since then."

Shocking destruction of media jobs.

Muahahaha

JTMan wrote: »

This self reported figure is misleading and lacks context.

The ABC Irish Times audit puts the digital subs figure at 24,389 as per the cert here. But this is misleading too.

The Irish Times include free student subs and free intro subs in their figure. By one count, free student subs make up at least half of the figure.

ABC only include Irish Times subs that include an ePaper. Bizarre decision but that is the way they measure it. The basic Irish Times sub does not include an epaper.

The real figure for paid-for Irish Time subs is somewhere in-between 24k and 120k.

They're basically just fooling themselves saying they have 120,000 subs when they've tens of thousands of students included in that figure who are unlikely to actually read it. Its the Emperors new clothes.

Would be interesting to know what the true figure is.

L1011

Examiners in at Maximum Media now.

jmcc

JTMan wrote: »

This self reported figure is misleading and lacks context.

The ABC Irish Times audit puts the digital subs figure at 24,389 as per the cert here. But this is misleading too.

The Irish Times include free student subs and free intro subs in their figure. By one count, free student subs make up at least half of the figure.

ABC only include Irish Times subs that include an ePaper. Bizarre decision but that is the way they measure it. The basic Irish Times sub does not include an epaper.

The real figure for paid-for Irish Time subs is somewhere in-between 24k and 120k.

Don't forget that the duration of the subscription is important.

Regards...jmcc

JTMan

dohboy wrote: »

Irish Times reaches 120,000 subscriptions.

This self reported figure is misleading and lacks context.

The ABC Irish Times audit puts the digital subs figure at 24,389 as per the cert here. But this is misleading too.

The Irish Times include free student subs and free intro subs in their figure. By one count, free student subs make up at least half of the figure.

ABC only include Irish Times subs that include an ePaper. Bizarre decision but that is the way they measure it. The basic Irish Times sub does not include an epaper.

The real figure for paid-for Irish Time subs is somewhere in-between 24k and 120k.

dohboy

Irish Times reaches 120,000 subscriptions. I now await as this forum will tell me why this is bad news

https://twitter.com/MarkHennessy/status/1261595988935966720?s=19

JTMan

Quartz to close UK office. 80 job loses.

Examiner appointed to Joe.ie parent.

The online media losses continue.

jmcc

silverharp wrote: »

they can #learntocode? All these algorithm driven outfits are a pox and an unsustainable one anyway, they have been decimated in the last couple of years as they werent making money just burning through he cash that been invested in them.

It is not so much a case of #learntocode as being replaced by software. Learning to "code" and becoming a productive programmer are two very different things.

The burnrate (the money spent over the time from startup/investment until profitability) was probably horrific for some of these clickbait publications and the advertising supported model did not seem to be working out. Many people use ad blockers these days.

The other aspect is that the target market for many of these publications are either unemployed or temporarily laid off. That means that advertisers have little interest in advertising high end products and services to these demographics. Fewer high paying ads on the sites means that earnings take a dive.

Regards...jmcc

silverharp

dulpit wrote: »

Staff losing jobs is not all bad?

they can #learntocode? All these algorithm driven outfits are a pox and an unsustainable one anyway, they have been decimated in the last couple of years as they werent making money just burning through he cash that been invested in them.

dulpit

silverharp wrote: »

Buzzfeed is laying off staff, so its not all bad

https://twitter.com/CNNBusiness/status/1260639218575032321

Staff losing jobs is not all bad?