Why is Penneys called Primark outside Ireland?
What's the deal with this? It's first store was in Dublin. Its headquaters are in Ireland. Yet outside of ireland it's called Primark. Where the hell did the name Primark come from?
I've also just noticed that Penneys website is
primark.ie
This is bugging me now as nowhere online does it state the reason for the two different names. On their website they seem very proud of their Irish heritage. But all I can find is online with regards to the name is
"Primark, (trades as Penneys in Ireland)".
