In Ireland you don't become a proper "gangster" until you get your name in the Sunday World.
Once a criminal gets their name in the Sunday World they can then start acting the Hardman and start saying to people "Do you know who I am ? I was in the Sunday World you better not mess with me pal".
You have to hand it to the Sunday World they are great at bigging up non entities in the Irish criminal world.
The Sunday World would have you believe that the junkie you see doing small drug deals at the side of the road is actually the new Pablo Escobar.