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Pride and Pinion?

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Comments

  • Registered Users, Registered Users 2 Posts: 4,329 ✭✭✭Homer


    https://ie.trustpilot.com/review/watchni.co.uk

    Seem to have plenty of positive reviews. Not showing any watches in stock on their site but seem legit and the reviews all seem genuine. A quick chat on the phone should give you confidence I would think.


  • Registered Users Posts: 94 ✭✭Horoaddict


    Friend of mine used to work with him and I've been following his social media for a while now.

    (haven't bought anything from him)

    Seems like a really good guy and very knowledgable on all things watches.

    They've just opened a boutique shop in the merchant in Belfast. Has his own workshop and team based in Dublin who service and repair and I think he's opening a store up in Dublin too.

    Looking at social media he has a lot of high end pieces and not a lot for less than 10k! Although he's most likely only showing off the top end pieces.


  • Registered Users, Registered Users 2 Posts: 993 ✭✭✭Time


    I looked at a watch Nico had and although i didn't buy it in the end (didn't like it on the wrist), there was no pressure to buy and the guy is very passionate and knowledgeable about watches. I'll go back to him in a few weeks when i'm looking to buy again.


  • Registered Users Posts: 309 ✭✭RonyPonyBah


    I have known Nico for about four or five years now, long before he started Pride & Pinion, an absolute gentleman, not a bad word to say about him, and possibly the most knowledgeable person in the country when it comes to horology and watches.


  • Registered Users, Registered Users 2 Posts: 2,023 ✭✭✭blindsider


    :D....after Wibbs of course :D


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  • Registered Users, Registered Users 2 Posts: 2,867 ✭✭✭sparrowcar


    P&P has exploded in the last few months. He started doing YouTube videos which are getting serious hits. The vids are fun to watch and he doesn't take things to seriously. He is very knowledgeable about watches and his hate for Hublot is hilarious.

    Link to YouTube page

    https://www.youtube.com/c/PridePinion

    Good for him.


  • Moderators, Science, Health & Environment Moderators, Society & Culture Moderators Posts: 60,170 Mod ✭✭✭✭Wibbs


    sparrowcar wrote: »
    his hate for Hublot is hilarious.
    I get where he's coming from there.

    Rejoice in the awareness of feeling stupid, for that’s how you end up learning new things. If you’re not aware you’re stupid, you probably are.



  • Registered Users, Registered Users 2 Posts: 2,553 ✭✭✭Fitz II


    this guy is good fun, and he knows what he is at with social media. A bit of personality, although if the channel grows he will find he has to soften his cough a bit to avoid his channel getting deleted.


  • Moderators, Science, Health & Environment Moderators, Society & Culture Moderators Posts: 60,170 Mod ✭✭✭✭Wibbs


    possibly the most knowledgeable person in the country when it comes to horology and watches.
    He seems like a sound lad and I like his videos and have subbed, but his knowledge is more from a dealer/jeweller angle and very much current standpoint which is fine and he doesn't claim anything else, but many of his facts are anything but and seem to come from press releases or commonly held beliefs that keep being repeated. So things like his claim that Cartier made the first wristwatch is wrong on so many levels. Now I don't expect a retail guy to be that clued in on stuff like that and his knowledge of recent and current models particularly Rolex is spot on.
    Fitz II wrote: »
    this guy is good fun, and he knows what he is at with social media. A bit of personality, although if the channel grows he will find he has to soften his cough a bit to avoid his channel getting deleted.
    Very much so. Youtube has gotten a lot worse in this regard of late. The Swiss companies can be fierce twitchy too and lines must be towed to keep access. Now many industries are like this, the car industry an obvious one but watch journalism is incredibly constrained and closed off. Then again he doesn't seem to want to be in that circle so that's good.

    Rejoice in the awareness of feeling stupid, for that’s how you end up learning new things. If you’re not aware you’re stupid, you probably are.



  • Registered Users, Registered Users 2 Posts: 2,553 ✭✭✭Fitz II


    Wibbs wrote: »

    Very much so. Youtube has gotten a lot worse in this regard of late. The Swiss companies can be fierce twitchy too and lines must be towed to keep access. Now many industries are like this, the car industry an obvious one but watch journalism is incredibly constrained and closed off. Then again he doesn't seem to want to be in that circle so that's good.

    There is also a alleged cohort of jealous and petty watch youtubers, that like to have YouTube channels that are doing well deleted or lodge false, pedantic and spiteful copyright strikes.

    Pride and Pinion are likely buying subscribers with over 80k subs and only 11 vids, they are simply not around long enough for that number of subs, hell timeless is out there a year now with 76 vids and only 27k subs. Still good content all the same so long as they are patient, if they get impatient and popular they will get deleted for the purchased subs. However, If you purchase subscribers and your channel is not popular due to it being super boring, youtube dont care and leave you to it.


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  • Registered Users, Registered Users 2 Posts: 2,867 ✭✭✭sparrowcar


    Fitz II wrote: »
    There is also a alleged cohort of jealous and petty watch youtubers, that like to have YouTube channels that are doing well deleted or lodge false, pedantic and spiteful copyright strikes.

    Pride and Pinion are likely buying subscribers with over 80k subs and only 11 vids, they are simply not around long enough for that number of subs, hell timeless is out there a year now with 76 vids and only 27k subs. Still good content all the same so long as they are patient, if they get impatient and popular they will get deleted for the purchased subs. However, If you purchase subscribers and your channel is not popular due to it being super boring, youtube dont care and leave you to it.

    Good points Fitz but on this occasion I reckon his subs are fairly genuine. The easiest and quickest way to spot fake subs is to see view or likes/thumbs up counts V's subs. In his case his views are all in the 200-300k range which would tally with his sub count.

    You spot the fake sub buyers on Instagram a mile off for example. 60k followers and only 500 likes on a post is a dead giveaway.


  • Registered Users, Registered Users 2 Posts: 9,148 ✭✭✭893bet


    You can buy views and likes also I believe?

    Is it comments are the expensive one?

    Another good give away is having 25k “subs” and then having 10 comments on each video usually from the same shill profiles.


  • Moderators, Science, Health & Environment Moderators, Society & Culture Moderators Posts: 60,170 Mod ✭✭✭✭Wibbs


    Fitz II wrote: »
    Pride and Pinion are likely buying subscribers with over 80k subs and only 11 vids, they are simply not around long enough for that number of subs,
    That did strike me as odd F and I did wonder. There are a few channels I sub to that are around for a lot longer, would have way more videos, way more content on the subjects, more views per video and significantly more comments underneath but are well under 80k subs level.

    Rejoice in the awareness of feeling stupid, for that’s how you end up learning new things. If you’re not aware you’re stupid, you probably are.



  • Registered Users, Registered Users 2 Posts: 2,720 ✭✭✭scwazrh


    893bet wrote: »
    You can buy views and likes also I believe?

    Is it comments are the expensive one?

    Another good give away is having 25k “subs” and then having 10 comments on each video usually from the same shill profiles.

    The over the top price he charges for his watches he can afford a large advertising budget though.


  • Registered Users, Registered Users 2 Posts: 2,553 ✭✭✭Fitz II


    scwazrh wrote: »
    The over the top price he charges for his watches he can afford a large advertising budget though.

    Some of the stock is not badly priced and some is outrageous. I suspect that the "advertising budget" is going to a click farm in aisia. Comments, likes and subs are all easy to buy. No watch youtube channel grows that fast. He has not had a viral video.

    Dont get me wrong, I like the content, I like the personality of the presenter but the numbers make no sense. Look and Jenie Elle, Caseback watches and all similar reaction content. Marc Gebauer is basically the same without the swearing and he is on since 2006 and has hundreds of vidoes...ony 100k subs. SOcialblade shows the detailed stats, with some days where 10% of watchers of the video subscribe....suspicious.

    https://socialblade.com/youtube/channel/UCXPXfAAo-yV6Y-0PZecwBLw/monthly

    853092_81_81665_NpBF2iqJk.jpg


  • Registered Users, Registered Users 2 Posts: 2,867 ✭✭✭sparrowcar


    Ref the subs again.

    He has had lots of interaction on reddit with some KSI guy who has millions of followers so again the subs may be genuine.

    I've no idea, he may have bought them but equally you'd be surprised how quickly something can grow if discussed in the right circles.


  • Registered Users, Registered Users 2 Posts: 2,553 ✭✭✭Fitz II


    sparrowcar wrote: »
    I've no idea, he may have bought them but equally you'd be surprised how quickly something can grow if discussed in the right circles.

    Teddy Baldassarre get some scoops and celebrities 270k in 6 years. My examples above, 2 months and 11 vids in the watch community is just not enough time, even if Kim Kardashian tweeted you were giving away free Pateks.


  • Registered Users, Registered Users 2 Posts: 2,867 ✭✭✭sparrowcar


    Fitz II wrote: »
    Teddy Baldassarre get some scoops and celebrities 270k in 6 years. My examples above, 2 months and 11 vids in the watch community is just not enough time, even if Kim Kardashian tweeted you were giving away free Pateks.

    Yeh fair enough, like I said I've no idea.
    All the luck to him, nice to see an Irish man doing well.


  • Registered Users, Registered Users 2 Posts: 9,148 ✭✭✭893bet


    sparrowcar wrote: »
    Yeh fair enough, like I said I've no idea.
    All the luck to him, nice to see an Irish man doing well.

    Yup. That’s two excellent 20k plus Irish channels.

    The other being timeless of course.


  • Moderators, Science, Health & Environment Moderators, Society & Culture Moderators Posts: 60,170 Mod ✭✭✭✭Wibbs


    scwazrh wrote: »
    The over the top price he charges for his watches he can afford a large advertising budget though.
    Well in fairness at the moment the "value" bubble in the current and nearly current market has gone nuts and not just with Rolex, so there's a feeding frenzy and fair play if he can be in with that and keeping mostly to Rolex he(and his buyers) will be more cushioned anyway. I personally think we may have hit "peak watch" overall a year or so ago, with outliers like Rolex still in the game.

    I see it in the vintage realm and it's been happening for a while. A few high end/chancers dealers like Hodinkee still commanding big prices, but generally the stock isn't shifting to nearly the degree it was. In forum sales of vintage again fewer sales, or prices being adjusted ever downwards because of lack of interest, regularly to the point where they're half the initial price and easily half the value they would have been a few years ago. The really special and rare pieces can still get interest and good prices, but the prices are softening even there and the less rare stuff is tanking in many cases. Covid and the worry about post viral recession could make it go either way.

    That said the vintage side is a very different animal compared to the new/current/recent market, with very different buyers for the most part so the markets aren't really comparable. Over the years I've bumped into current model collectors and vintage collectors and I've met precious few who were close to equally both. Even on the interwebs.

    Rejoice in the awareness of feeling stupid, for that’s how you end up learning new things. If you’re not aware you’re stupid, you probably are.



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  • Registered Users Posts: 1,599 ✭✭✭Cyclingtourist


    893bet wrote: »
    Yup. That’s two excellent 20k plus Irish channels.

    The other being timeless of course.

    I really like Timeless, the guy's well spoken, humorous, has great locations and interesting opinions. Top marks.

    On the other hand I've watched a couple of YT videos by this P&P guy and I don't like them at all. He may be the nicest guy in the world to meet but as far as his watch channel goes it's a definite thumbs down from me.


  • Moderators, Technology & Internet Moderators Posts: 6,525 Mod ✭✭✭✭sharkman




  • Registered Users, Registered Users 2 Posts: 993 ✭✭✭Time


    Nico Simeone owns Six by Nico


  • Moderators, Technology & Internet Moderators Posts: 6,525 Mod ✭✭✭✭sharkman


    Time wrote: »
    Nico Simeone owns Six by Nico
    A friend of mine who has two restaurants in Belfast has told me that he runs the Belfast one . He has had dealings with him .


  • Registered Users, Registered Users 2 Posts: 9,148 ✭✭✭893bet


    That channel bores me to death at this stage. It’s gone very meh.


  • Moderators, Science, Health & Environment Moderators, Society & Culture Moderators Posts: 60,170 Mod ✭✭✭✭Wibbs


    I like his vids, but then again I'm childish at the best of times. :D

    I had a look at their website. The prices are interesting, but hey fair enough if you get the buyers. Of the various Rolex I'd have no clue, but his two vintage Longines are troublesome to say the least. Both are re-dials and one has apparently had a quartz movement shoved into it. Eh... wut? He wants over 2 grand for one(with a tacky plated expanding bracelet) and 1000 sterling for the quartz lash up. That's both price gouging and taking the piss. No movement shots for any of the watches which is a sure sign of a dealer(QV hodinkee) aiming at less clued in buyers caught up in the recent watch craze.

    Their articles are also pure Dealerspeak and chock full of nonsense. The 5 Things You Probably Didn’t Know About Rolex a good example. Well no wonder you probably didn't know as only 2 are factual, the rest are pure ballsology. EG "Rolex brought the wristwatch to the market"... Eh no on every level. Then again in his vids he has said similar while also claiming Cartier invented the wristwatch... I suppose the story depends on whichever brand he's trying to flog to someone at the time.

    So yeah entertainment in his videos if you like that sorta thing, but buyer beware as he's all about the hustle aiming for the youtube generation and newbies who are walking in the door with feck all knowledge.

    Rejoice in the awareness of feeling stupid, for that’s how you end up learning new things. If you’re not aware you’re stupid, you probably are.



  • Moderators, Science, Health & Environment Moderators, Society & Culture Moderators Posts: 60,170 Mod ✭✭✭✭Wibbs


    Man the more you delve into their articles... Why invest in a luxury watch? 5 Reasons

    Pure Dealerspeak again and pushing the investment notion with more bollocks. "Investing in watches is a great way to make money/You see, since the 70’s, the price of a stainless steel Rolex has never depreciated. Ever." That's an outright lie. The 70's hit Rolex just as hard as any other Swiss brand and they were losing market share. They had spent a fortune to get their own quartz offering(and ironically one of the best movements they made in their history), they even considered selling a digital and produced prototypes.

    They clawed back some ground in the yuppie 80's with their used car dealer specials, the two tone and gold models, their steel were not a big seller at all. You couldn't give Daytonas away almost from the start, indeed they slashed the prices of same, even giving some away to valued customers. I'm old enough to remember secondhand Rolex, especially in steel being much cheaper than new. Hell I recall threads on different forums/chat rooms in the mid 90's with dealers complaining they couldn't shift Daytonas and pretty much any brand post 1970 vintage was a hard sell(or threads in Timezone as late as the early noughties favouring IWC over Rolex and constant complaints about how crap the latter's bracelets were).

    Just like the rest of the Swiss industry they only started to get back market share in the 90's(an auto Daytona helped), but vintage stock was still cheaper after the internet into the mid even late 90's. At one point the big ticket items were early Trench Rolex and the earliest Oysters and Bubblebacks, until that went dead.

    Are they an "investment" today? Sure and as Fitz noted in another thread a far better bang for your buck than a luxury car(or any new car for that matter)and have been for ten plus years so why not go with that, rather than the bullsh1t? Then again this is a crowd that have an article on how to spot fakes yet apparently selling redials is grand...

    Sorry, I get a major itch in the centre of my brain with Dealer and industry BS that can lead to people buying into it.

    Rejoice in the awareness of feeling stupid, for that’s how you end up learning new things. If you’re not aware you’re stupid, you probably are.



  • Moderators, Science, Health & Environment Moderators, Society & Culture Moderators Posts: 60,170 Mod ✭✭✭✭Wibbs


    Just caught his latest on Conor McGregor's watches. He is funny as feck if that's your bag of course and the editing and production are top notch, but with the first watch he mentions a Cartier he calls a subsecond a "complication"... 540052.gif Actually it's the centre second we all know and love today that was the complication, first as an indirect seconds addition to a basic movement then the direct seconds movements came along. Until well into the early 1950's subseconds were the order of the day for most. Cheaper to make and the movements could be made thinner and they were more robust than the indirect seconds "complication".

    He can fire out reference numbers and values all the day long, but is scarily clueless about watches themselves.

    Rejoice in the awareness of feeling stupid, for that’s how you end up learning new things. If you’re not aware you’re stupid, you probably are.



  • Registered Users, Registered Users 2 Posts: 993 ✭✭✭Time


    Wibbs wrote: »
    Just caught his latest on Conor McGregor's watches. He is funny as feck if that's your bag of course and the editing and production are top notch, but with the first watch he mentions a Cartier he calls a subsecond a "complication"... 540052.gif Actually it's the centre second we all know and love today that was the complication, first as an indirect seconds addition to a basic movement then the direct seconds movements came along. Until well into the early 1950's subseconds were the order of the day for most. Cheaper to make and the movements could be made thinner and they were more robust than the indirect seconds "complication".

    He can fire out reference numbers and values all the day long, but is scarily clueless about watches themselves.

    You may start your own YT channel Wibbs, you're a fountain of knowledge.


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  • Moderators, Science, Health & Environment Moderators, Society & Culture Moderators Posts: 60,170 Mod ✭✭✭✭Wibbs


    Nah T, I've a great face for radio and a great voice for the silent era. :D Plus people want the razzmatazz rather than more dry facts and fair enough. Just when it's a dealer taking the mickey... That kinda grinds my gears.

    Rejoice in the awareness of feeling stupid, for that’s how you end up learning new things. If you’re not aware you’re stupid, you probably are.



  • Registered Users, Registered Users 2 Posts: 14,310 ✭✭✭✭Cienciano


    sparrowcar wrote: »
    his hate for Hublot is hilarious.

    Poor old Hublot. Seems to be the one thing everyone in the watch community agrees on


  • Moderators, Science, Health & Environment Moderators, Society & Culture Moderators Posts: 60,170 Mod ✭✭✭✭Wibbs


    Cienciano wrote: »
    Poor old Hublot. Seems to be the one thing everyone in the watch community agrees on
    I'd say it's mostly to do with taking an industry that can be already cynical with marketing and just going too far with it. That they have no "authentic history" to speak of just makes it more obvious. Add in being too much of the moment fashionable and it's hard sell to watch enthusiasts. TAG went dead fash and current in the 90's and got away with it and had huge sales, because they had a history, the interwebs wasn't nearly so influential, buyers were much less into historical designs and they weren't the only ones doing it.

    That said there's far more to the market than watch enthusiasts and even within that segment there's a lot of variability, so I doubt Hublot are looking at the dole office any time soon. I'd reckon their sales are solid enough.

    Rejoice in the awareness of feeling stupid, for that’s how you end up learning new things. If you’re not aware you’re stupid, you probably are.



  • Registered Users, Registered Users 2 Posts: 65,707 ✭✭✭✭unkel
    Chauffe, Marcel, chauffe!


    I watched the latest addition last night. The profanities are a bit much but he is very funny all the same. About that new two million dollar McGregor watch "I don't think Conor paid any money for that fish bowl like" :D


  • Moderators, Science, Health & Environment Moderators, Society & Culture Moderators Posts: 60,170 Mod ✭✭✭✭Wibbs


    unkel wrote: »
    I watched the latest addition last night. The profanities are a bit much but he is very funny all the same.
    Which is grand and a bit of craic. My issue, such as it is, is that he's coming out with complete howlers of "watch knowledge" which his followers swallow and is a dealer. That and Fitz's take which I agree with that his number of subs are a tad dubious. He comes across as a mashup of a used car dealer and a less odious Archieluxury. A serious caveat emptor for any buyers out there would be my advice. Though on the other hand a perusal of his comment section and subreddit seems to show his main audience are young lads with budget watches and he doesn't engage very often with them, Spreading his online persona a bit thin I suspect. He appears to be emulating in a more crass way another young Dutch watch dealer out there.
    About that new two million dollar McGregor watch "I don't think Conor paid any money for that fish bowl like" :D
    :D true too I reckon.

    Rejoice in the awareness of feeling stupid, for that’s how you end up learning new things. If you’re not aware you’re stupid, you probably are.



  • Registered Users, Registered Users 2 Posts: 2,553 ✭✭✭Fitz II


    Wibbs wrote: »
    Which is grand and a bit of craic. My issue, such as it is, is that he's coming out with complete howlers of "watch knowledge" which his followers swallow and is a dealer. That and Fitz's take which I agree with that his number of subs are a tad dubious. He comes across as a mashup of a used car dealer and a less odious Archieluxury. A serious caveat emptor for any buyers out there would be my advice. Though on the other hand a perusal of his comment section and subreddit seems to show his main audience are young lads with budget watches and he doesn't engage very often with them, Spreading his online persona a bit thin I suspect. He appears to be emulating in a more crass way another young Dutch watch dealer out there.

    :D true too I reckon.

    I purchased my Pepsi off Pride and Pinion, and get the impression they are trying to distance the business from the "youtube" persona of Nico, the recent name change attests to this. As a dealer I found them professional and slick. The sales pack I received was awesome and well produced.

    I like these videos, but the swearing is too much, makes watching the vids very jarring. Talked to Nico on the phone and not one profanity was uttered. Guessing that they have a young team of content creators that are pushing they type of viral video onto him. I have to say I am still dubious about the sub numbers, but maybe they are capturing non watch viewers of which I have limited experiance.

    I get your point on the horological clinkers wibbs, but like top gear is not really about cars its car related entertainment, this is really not about watches its watch related entertainment He is just filling him in between "da funnies"


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  • Moderators, Science, Health & Environment Moderators, Society & Culture Moderators Posts: 60,170 Mod ✭✭✭✭Wibbs


    Fitz II wrote: »
    I purchased my Pepsi off Pride and Pinion, and get the impression they are trying to distance the business from the "youtube" persona of Nico, the recent name change attests to this. As a dealer I found them professional and slick. The sales pack I received was awesome and well produced.
    At the same time Fitz they're a dealer selling watches with redials, completely daft descriptions, jamming quartz movements into old watches and at daftly inflated prices(and as you noted outrageous prices are not scarce). That kinda thing makes Hodinkee at their worst look like the British Horological Institute. Now you know what you're about, have done your research and are well clued into the particular watches you're interested in and know the prices they're going for. You're far less likely to fall for BS and end up with a sh1tter(c)(tm) Fitz:D. Not so clued in customers...
    I have to say I am still dubious about the sub numbers, but maybe they are capturing non watch viewers of which I have limited experiance.
    I've never seen such a new channel of any sort with that translated into that many subs, compared to number of views/comments in such a short time and like you note without any video going viral. The Archieluxury eejit has been ranting for over ten years and was regularly quoted on watch forums for many a year and still has only 60,000 subs. It's possible I suppose, but your pic of the click farm looks far more likely. It has worked as views have certainly gone up, but organically? I have my doubts. Still, the 'Tube is full of all sorts of shenanigans and tie ins and bought clicks and subs so that wouldn't bother me tbh. If you can work the angles they built and tacitly encourage then fair enough.
    I get your point on the horological clinkers wibbs, but like top gear is not really about cars its car related entertainment, this is really not about watches its watch related entertainment He is just filling him in between "da funnies"
    True, but even Top Gear at its most off the wall remained very accurate as far as cars and car history were concerned. They take pride in that, for all their jolly japes, because behind the fun stuff they're all genuine car guys with genuine knowledge about cars. Nico describing a subdial as a complication with a straight face would be like James May describing an aftermarket K&N filter as forced induction and the howlers are just as common and just as daft on their official non sweary website.

    He may be a good salesman who provides the right amount of slickness and fair enough and he seems to be a nice chap, but going on his pronouncements on the Tube and on the website he hasn't a blind bog about watches beyond current and near current reference numbers and company marketing handouts. It's all surface and sales, sweary for the kidz on youtube, measured tones for the deeper wallets in his shop.

    Rejoice in the awareness of feeling stupid, for that’s how you end up learning new things. If you’re not aware you’re stupid, you probably are.



  • Registered Users, Registered Users 2 Posts: 993 ✭✭✭Time


    Wibbs wrote: »
    He appears to be emulating in a more crass way another young Dutch watch dealer out there.

    Very true, at least AVW (i assume that who you mean) actually have been in business quite a long time and from memory Jasper has some sort of qualification too, so i'd tend to trust them a little bit more.


  • Moderators, Science, Health & Environment Moderators, Society & Culture Moderators Posts: 60,170 Mod ✭✭✭✭Wibbs


    That's the chap T. On a brief perusal his prices seem to be keener too? Though again my knowledge of the current Rolex models and prices would be minimal enough so... The luxury/veblen good game whether it be watches or anything else by its very nature tends to thrive on salesmanship and hype, even a little BS around the edges with it. They're selling a dream and in the majority of cases to people who rely on them for expertise into buying into that. Even when actual expertise is present it can sometimes be subverted for the sale.

    The internet hasn't helped, because although on the one hand it's been a boon for good information, research and the calling out of marketing "facts" it can also create other falsehoods that become memes that get endlessly repeated until they become facts. Same for cars too. I've seen it with my own car's model. According to the internet they came with seam welded shells, they didn't. That they came with hand assembled engines, only the very early ones until machines that could do it more precisely than any human came along and so on until they become "facts" in nigh on every blog, article and youtube video.

    So this Nico guy's facts; Cartier invented the first wristwatch. Not even close. Rolex brought the wristwatch to market. Not even close. Rolex invented the waterproof watch. Not even close. A subseconds is a complication. Eh... nope(then again Hodinkee seem to call every time only dress watch with a subseconds a "calatrava"). And so on. Our watch game stands out as being very prone to this sorta thing. The brands are often to blame too because of their marketing spiel usually disseminated word for word by watch "journalists" with little critique. Though to be fair to Rolex and even with one of the best marketing depts in history in any field, they actually don't do this(Omega and Longines are pretty good here too). It's much more their fans and dealers.

    Rejoice in the awareness of feeling stupid, for that’s how you end up learning new things. If you’re not aware you’re stupid, you probably are.



  • Registered Users Posts: 1,149 ✭✭✭redlead


    I think someone needs to tell Nico that Wibbs is on to him ;‐)

    The sub numbers for his channel seem bonkers. I look at a lot of watch youtubers and I think the sweet spot for genuine subscribers for a good channel is about 30k. Its a very niche interest. It helps if you are an American channel but I find it very hard believe the numbers of lads like him, Teddy Baldasarre, Jenni Elle (another one that exploded fast). There seems to be a direct correlation between youtubers that do it for a living versus on the side and inflated subscribers.

    If you take a quality channel like the timeless watch channel, you can see as word spreads and watch enthusiasts start following, numbers go up very slowly. Someone like Bark and Jack or Jennie Elle can grow in a week what Oisín grows in a year through hard graft.

    Overall, as Wibbs has eluded to a few times, most of these guys are chancers who don't know a whole lot. 90 percent of them cover the same brands over and over and roll out as many clichés as they do reference numbers. Its kind of obvious to me because I've learned nearly everything I know from watching YouTube over the last 3 years or so since I've been into watches and I can tell you nearly every model of every brand but ultimately know f€ck all about watches. I'm learning nothing new from them now. I'm not aware of a single channel that really delves into the mechanics of watches and the history of them. If they exist, they probably have 5k subscribers.


  • Registered Users, Registered Users 2 Posts: 9,148 ✭✭✭893bet


    I think the channel is terribly one dimensional at this point.


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  • Moderators, Science, Health & Environment Moderators, Society & Culture Moderators Posts: 60,170 Mod ✭✭✭✭Wibbs


    I've yet to see a youtube channel that does. Like you say probably have tiny numbers. To be fair it's a dry enough subject and people are more interested in the flashier take and the marketing angle and more recently the value porn. The whole "reference 1234567 in rose platinum with a ceramic strap with a value of eleventy million pounds!!" thing. Nico hits all of those and adds humour.

    It can be similar with watch sites in general. Hodinkee started off well and had some great articles(Jack Forster was always worth a read). It still can have good ones, but the dealer speak and aspirational stuff has certainly taken over there. For the history of early wristwatches and the companies this chap's site is the best resource out there and is continually being updated. For the history and background of mid century electric and quartz this Polish guy's site is good too.

    I've found it's nearly always the quirkier side of watch history that gets the better and more informed sites. Blogs and the like that are brand based are generally run by fans so will always have a slant.

    Rejoice in the awareness of feeling stupid, for that’s how you end up learning new things. If you’re not aware you’re stupid, you probably are.



  • Registered Users, Registered Users 2 Posts: 65,707 ✭✭✭✭unkel
    Chauffe, Marcel, chauffe!


    I for one have no trouble believing his numbers are real. Totally different target audience from typical watch channels, I'd say the average age of the viewer is more like 20, not 50. It's an entertainment / comedy channel, rather than a serious watch channel

    Agree with 893bet that it is rather one dimensional, and if I'm honest, getting a bit boring too


  • Moderators, Science, Health & Environment Moderators, Society & Culture Moderators Posts: 60,170 Mod ✭✭✭✭Wibbs


    unkel wrote: »
    I for one have no trouble believing his numbers are real. Totally different target audience from typical watch channels, I'd say the average age of the viewer is more like 20, not 50. It's an entertainment / comedy channel, rather than a serious watch channel
    His subreddit anyway while having the occasional Rolex in the mix is definitely more about 20 year olds than 50 year olds alright - lots of pics of Seiko and Casio and fashion watches- and that demographic is more likely to grow a channel quickly(and get bored of it equally quickly) and he's had tie ins with other tubers with a similar audience, but still his numbers growth has been remarkably swift. Like you say much more an entertainment channel, though they post howlers on the main watch site too.

    Rejoice in the awareness of feeling stupid, for that’s how you end up learning new things. If you’re not aware you’re stupid, you probably are.



  • Moderators, Science, Health & Environment Moderators, Society & Culture Moderators Posts: 60,170 Mod ✭✭✭✭Wibbs


    Just caught his latest vid, where he looks at his subreddit poster's watches and memes. Got a bit incestuous as such thinsg can and he's a personable chap still, but then a pic of a vintage Seamaster came along and beyond dubious info about it, he doubled down on calling a subseconds dial a complication. [insert facepalm here] The guy is literally clueless beyond the catalogue numbers of Rolex and the like. Fine, but people are thinking this guy is an expert. Still like Unkel said it's mostly kids watching, but still.. Yeah I'm out. I thought, hoped originally that a new youtuber would come along for the watch community that was a bit of craic, not too dry and had a clue, but... Two outa three isn't bad I suppose.

    Rejoice in the awareness of feeling stupid, for that’s how you end up learning new things. If you’re not aware you’re stupid, you probably are.



  • Registered Users Posts: 651 ✭✭✭2shea


    Wibbs wrote: »
    Just caught his latest vid, where he looks at his subreddit poster's watches and memes. Got a bit incestuous as such thinsg can and he's a personable chap still, but then a pic of a vintage Seamaster came along and beyond dubious info about it, he doubled down on calling a subseconds dial a complication. [insert facepalm here] The guy is literally clueless beyond the catalogue numbers of Rolex and the like. Fine, but people are thinking this guy is an expert. Still like Unkel said it's mostly kids watching, but still.. Yeah I'm out. I thought, hoped originally that a new youtuber would come along for the watch community that was a bit of craic, not too dry and had a clue, but... Two outa three isn't bad I suppose.

    Hes an expert on pretending to be an expert.

    Even at that hes not much of one.

    It's so funny some one throws out a few references numbers and everyone thinks they are a "watch expert"

    Iv watched other videos and Instagram stories where he makes out hes pulling these Ref numbers straight out of his head, gas stuff altogether.

    But hey people buy it.


  • Moderators, Science, Health & Environment Moderators, Society & Culture Moderators Posts: 60,170 Mod ✭✭✭✭Wibbs


    Oh I'd say he's well acquainted with current reference numbers and values and maybe going back a decade without recourse to google and that's grand, he's a salesman and that's the pitch that works currently and not just in the cheap seats necessarily. And that's grand too tbh and fair play to him if he can make a go of it and it seems he is. He's certainly not alone in selling a fantasy and egging on prices and he's not the worst by a country mile. It's the very nature of the current luxury watch business model and many other luxury segments too. It was always thus to some degree, but the internet has really amplified it and it tends to amplify the PT Barnum aspect more than not. Our collective attention spans have decreased, while ironically the volume of good information has increased, but one seems to cancel the other in favour of the instant and looking to self declared experts. One youtuber could post a vid that is as profound as Plato on a good day, but a kitten awkwardly bouncing on a trampoline in Texas will get more likes and views. :D

    Now the clued in guys buying watches who know their stuff and what they want will be fine. They'll bypass the flim flam. It's the newbs that would be more a concern.

    Rejoice in the awareness of feeling stupid, for that’s how you end up learning new things. If you’re not aware you’re stupid, you probably are.



  • Registered Users, Registered Users 2 Posts: 993 ✭✭✭Time


    I see pride and pinion got slated by Amsterdam vintage watches on Instagram today. Thoroughly entertaining stuff.


  • Moderators, Science, Health & Environment Moderators, Society & Culture Moderators Posts: 60,170 Mod ✭✭✭✭Wibbs


    I got the impression they were close enough as guys. Maybe Nico being popular on youtube and the like appealing to a younger market isn't going down well with the more snooty end of the dealer network? I don't instagram so I don't know.

    Rejoice in the awareness of feeling stupid, for that’s how you end up learning new things. If you’re not aware you’re stupid, you probably are.



  • Registered Users, Registered Users 2 Posts: 2,553 ✭✭✭Fitz II


    Time wrote: »
    I see pride and pinion got slated by Amsterdam vintage watches on Instagram today. Thoroughly entertaining stuff.

    Give us a link please


  • Registered Users, Registered Users 2 Posts: 9,148 ✭✭✭893bet


    I seen Timeless take a minor pop at them also in a video recently. He didn’t mention the channel but it was obvious who he was talking about.

    The pride and pinion channel is a great load of **** at this point. It’s not a “serious” watch channel. Just a bit of fun. I think it has lost its freshness personally and is not interesting me anymore.


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