A new service proposed by RTÉ in its 5 year strategy published today
Description
The SAORVIEW DTT service was successfully launched in 2011. Following the completion of digital switchover, there are high levels of awareness of the SAORVIEW brand, and as of the end of December 2012, there were 558,000 SAORVIEW homes.
There are opportunities for SAORVIEW to grow as a DTT only platform, particularly with the launch of new services and the inclusion of new functionality in set-top boxes, such as personal video recorders.
But the growth of broadband and the ability to access on demand and linear video content over the internet has resulted in some free-to-air broadcast platforms launching hybrid services, such as You View and Freesat (Freetime) in the UK. These hybrid services combine access to linear content delivered over broadcast, and on-demand and linear content streamed over the nternet. And all are presented within the electronic programme guide, providing the consumer with a seamless integrated service.
There is an opportunity to capitalise on the growth of IP and the SAORVIEW brand equity to create a service called SAORVIEW Anywhere that is an extension and development of the DTT service.
SAORVIEW Anywhere will provide quality content, including existing and new SAORVIEW channels and services, on-demand and catchup services, accessed through an easy-to-use and intuitive interface.
The service will be free to access (over and above broadband network access charges) and minimal investment will be required by consumers, as the stand-alone broadband service will be designed to be accessed on existing broadband devices. Existing SAORVIEW homes who wish to take up the service will require a new set-top box and a broadband connection.
RTÉ will not be able to deliver SAORVIEW Anywhere on its own, and will need to work with a number of partners to deliver both the stand-alone broadband service and the hybrid set-top box. RTÉ will seek appropriate industry partners to deliver SAORVIEW Anywhere, to enable both the stand-alone broadband service and the hybrid set-top box.
The service supports the growth and take-up of broadband, and supports free access to public-service content. RTÉ will encourage new channel development and new market entrants to be part of the service.
Financial Implications
The detailed business case for SOARVIEW Anywhere is being prepared.