Irish adverts depicting men as stupid and women as clever

Ally Dick · 28-01-2015 11:49pm #1

I've had enough of this. I've seen it a lot over the years. The latest one is the bloke who is acting like Gollum from Lord Of The Rings. He's logged on to about ten laptops researching the cheapest hotel prices. Then his clever wife says "just go to Hotels Combined.ie". He is hanging upside down at one stage as well, a bit like a baboon. There are also other adverts like this.
If the boot was on the other foot, there would be WAR

spurious · 28-01-2015 11:51pm

Complain to the Advertising Standards Authority. If the boot was on the other foot, women would.

Harry Palmr · 28-01-2015 11:52pm

This happens everywhere - woman resourceful in the home and at work, making choices for the family when shopping while dad is an idiot to be laughed at or the subject of pity.

Jaxxy · 28-01-2015 11:53pm

Ally Dick wrote: »

I've had enough of this. I've seen it a lot over the years. The latest one is the bloke who is acting like Gollum from Lord Of The Rings. He's logged on to about ten laptops researching the cheapest hotel prices. Then his clever wife says "just go to Hotel Deals.ie". He is hanging upside down at one stage as well, a bit like a baboon. There are also other adverts like this.
If the boot was on the other foot, there would be WAR

Wasn't that originally Hotels Combined? That was a British ad.

Dr. Kenneth Noisewater · 28-01-2015 11:55pm

DONAL!!!!

Poor bollix.

Jaxxy · 28-01-2015 11:56pm

Dr. Kenneth Noisewater wrote: »

DONAL!!!!

That one really pisses me off. Not just because he's depicted as stupid, but because I can't help but think, "Why the fcuk can't she do this stuff herself!?"

the nikkei is rising · 28-01-2015 11:58pm

https://m.youtube.com/watch?v=zOLbuFVG0fs

lecker Hendl · 28-01-2015 11:58pm

Jaxxy wrote: »

That one really pisses me off. Not just because he's depicted as stupid, but because I can't help but think, "Why the fcuk can't she do this stuff herself!?"

because shes a wom.....woooah nearly fell for it

batnolan · 29-01-2015 12:00am

Oh come on, they are cheesy ads not an organised misandry attack.

EoghanIRL · 29-01-2015 12:00am

That's obviously wrong ,were clever !

Gran Hermano · 29-01-2015 12:02am

"He drives, she dies".

Nunu · 29-01-2015 12:02am

I agree with the OP. Mentioned it to my wife on many occasions over the last year while watching TV. So many ads where men are just depicted as buffoons

castletownman · 29-01-2015 12:02am

Imagine there was an ad for van insurance or some sort solely for men, and it featured say a national sporting figure along the lines of BOD or Tommy Bowe, where they were explaining why they were better drivers than the opposite sex. In a badly acted, almost terrifying tone.

That'd be sexist though so it'd never air.

Ally Dick · 29-01-2015 12:04am

I particularly hate the Katie Taylor reverse sexism advert for women only insurance

biko · 29-01-2015 12:04am

Let's march on whatever building they sit in that has done us this injustice!

Custardpi · 29-01-2015 12:04am

Lads, ye do actually realise that the stereotypes being enforced in these ads actually work out ok for men. If women weren't constantly being bombarded with propaganda regarding male domestic incompetence they'd probably ask/tell men to do more around the house.

batnolan · 29-01-2015 12:05am

What about this its4women.ie car insurance ad that makes the women look like stupid pillocks and it is an ad for a product for women - https://www.youtube.com/watch?v=rH5C_shkwtE

Earthhorse · 29-01-2015 12:06am

spurious wrote: »

If the boot was on the other foot, women would.

They're so much smarter than us! Damn them! :mad:

Wibbs · 29-01-2015 12:07am

Harry Palmr wrote: »

This happens everywhere - woman resourceful in the home and at work, making choices for the family when shopping while dad is an idiot to be laughed at or the subject of pity.

And the number one reason? Women are the market being targeted, simply because they make the majority of household purchase choices on average and they're more likely to buy into it too. After all they've been groomed for it for generations with fashion and guff* designed to make them feel inadequate so they feel the need to buy ever more crap to offset that(Men are more targeted with the "Authentic" buzzword which is equally crap in 99% of cases). The "daft man" thing is just an easy sop for the sheep among said demographic to engender ideas of empowerment. I'd not be too non plussed about it TBH. What such ads are actually saying is women(tm) buy into this guff, so that's the guff we'll promote.

*you're too old, fat, ugly with bad hair, buy our product and you'll be saved, for this "season" at least. Oh and in case you spot this, we'll wheel out the you're a "real woman" nonsense. Here comes the science bit and all that shíte. I reckon women(tm) are more vulnerable to this kinda thing as they're more socially aware and peer based than men and from an earlier age too. There's generally more "fitting in" going on, so the thought of not fitting in is felt more keenly in women than in men. Again and obviously as a very general vibe.

Venus In Furs · 29-01-2015 12:10am

batnolan wrote: »

Oh come on, they are cheesy ads not an organised misandry attack.

They're constant though. They're not just Irish either.

Jaxxy · 29-01-2015 12:11am

Custardpi wrote: »

Lads, ye do actually realise that the stereotypes being enforced in these ads actually work out ok for men. If women weren't constantly being bombarded with propaganda regarding male domestic incompetence they'd probably ask/tell men to do more around the house.

Housework should be shared equally. Nobody likes doing it, but everyone CAN do it, that's the point.

One of the worst advertisements I've ever seen that propagated this was a recent enough VHI ad. The lady was yammering on about how she went into labour with twins, there were complications and she had an extended hospital stay. Her poor husband, according to her, was left alone at home to fend for himself, while the animation depicted the poor chap holding a sweeping brush in one hand and a frying pan in the other, question marks flying around his head to suggest his obvious confusion at the prospect of having to complete a few regular household tasks.

Absolutely hated that ad.

KingBrian2 · 29-01-2015 12:11am

Ignore it, not worth getting into a huff over just be confident that your bright enough to not be a stereotype because those types of individuals do exist out in the world.

29-01-2015 12:15am

Those ads insult both genders by implying that women know more about household stuff than men, and that's what women are good at because that's their department alone. Everyone should complain about them.

DeadHand · 29-01-2015 12:17am

batnolan wrote: »

Oh come on, they are cheesy ads not an organised misandry attack.

Maybe, but were the shoe on the other foot they'd be decried as a misogynistic attack and heaven and earth would be moved to get them pulled.

I think what gets to people is not the ads in and of themselves but the fact it's all a one way street and the hypocrisy involved in how ads that are perceived to be demeaning to women are treated versus how ads that could be perceived to be demeaning to men are treated.

Taking the piss out of women is a hate attack (Nuts magazine) while doing it to men is fair game (countless ads). Objectifying women (Hunky Dorys) is a blight on society while objectifying men (Diet Coke) is good, hot fun.

I'm not calling for any censorship or the sterilization of television to such an extent it's rendered beige and inoffensive.

What I would like to see is an equal opportunities, gentle mocking of both genders and some originality in ads beyond the cliched "clever woman, gormless man" cliche that abounds these days.

GLaDOS · 29-01-2015 12:17am

Wibbs wrote: »

And the number one reason? Women are the market being targeted, simply because they make the majority of household purchase choices on average and they're more likely to buy into it too. After all they've been groomed for it for generations with fashion and guff* designed to make them feel inadequate so they feel the need to buy ever more crap to offset that(Men are more targeted with the "Authentic" buzzword which is equally crap in 99% of cases). The "daft man" thing is just an easy sop for the sheep among said demographic to engender ideas of empowerment. I'd not be too non plussed about it TBH. What such ads are actually saying is women(tm) buy into this guff, so that's the guff we'll promote.

*you're too old, fat, ugly with bad hair, buy our product and you'll be saved, for this "season" at least. Oh and in case you spot this, we'll wheel out the you're a "real woman" nonsense. Here comes the science bit and all that shíte. I reckon women(tm) are more vulnerable to this kinda thing as they're more socially aware and peer based than men and from an earlier age too. There's generally more "fitting in" going on, so the thought of not fitting in is felt more keenly in women than in men. Again and obviously as a very general vibe.

You've reminded me of this rather brilliant sketch

https://www.youtube.com/watch?v=85HT4Om6JT4

dissed doc · 29-01-2015 12:17am

Ally Dick wrote: »

I've had enough of this. I've seen it a lot over the years. The latest one is the bloke who is acting like Gollum from Lord Of The Rings. He's logged on to about ten laptops researching the cheapest hotel prices. Then his clever wife says "just go to Hotel Deals.ie". He is hanging upside down at one stage as well, a bit like a baboon. There are also other adverts like this.
If the boot was on the other foot, there would be WAR

Women make the majority of purchase decisions. The real question is, why are you even watching television anymore as a man, seeing as probably 99% of the shows and advertisements are geared for women. It has been this case for at least a decade if not more.

Professey Chin · 29-01-2015 12:21am

Jaxxy wrote: »

Housework should be shared equally. Nobody likes doing it, but everyone CAN do it, that's the point.

One of the worst advertisements I've ever seen that propagated this was a recent enough VHI ad. The lady was yammering on about how she went into labour with twins, there were complications and she had an extended hospital stay. Her poor husband, according to her, was left alone at home to fend for himself, while the animation depicted the poor chap holding a sweeping brush in one hand and a frying pan in the other, question marks flying around his head to suggest his obvious confusion at the prospect of having to complete a few regular household tasks.

Absolutely hated that ad.

I like doing housework.....

AlteredStates · 29-01-2015 12:22am

They simply depicting the truth!

Custardpi · 29-01-2015 12:29am

Jaxxy wrote: »

Housework should be shared equally. Nobody likes doing it, but everyone CAN do it, that's the point.

One of the worst advertisements I've ever seen that propagated this was a recent enough VHI ad. The lady was yammering on about how she went into labour with twins, there were complications and she had an extended hospital stay. Her poor husband, according to her, was left alone at home to fend for himself, while the animation depicted the poor chap holding a sweeping brush in one hand and a frying pan in the other, question marks flying around his head to suggest his obvious confusion at the prospect of having to complete a few regular household tasks.

Absolutely hated that ad.

To be fair the amount of exaggeration in that ad was so extreme that I think most people would just see it as a joke. It's the subtler forms of stereotyping that tend to stick in the subconscious more. While there's certainly plenty of lazy/crap at cooking men around I don't think any man left to his own devices wouldn't be able to at least make a stab at cooking up some sausages & sweep the floor.

Letree · 29-01-2015 12:34am

Venus In Furs wrote: »

They're constant though. They're not just Irish either.

You would have to wonder what sort of effect it is having on the young minds of tomorrow. Your father, uncle, brother are buffoons, the women in your life are competent and reliable.

29-01-2015 12:37am

Letree wrote: »

You would have to wonder what sort of effect it is having on the young minds of tomorrow. Your father, uncle, brother are buffoons, the women in your life are competent and reliable.

The effect is that men have no business doing anything around the house because that's what women are good at and old stereotypes are once more reinforced.

Desolation Of Smug · 29-01-2015 12:39am

EoghanIRL wrote: »

That's obviously wrong ,were clever !

You said it dude. Were. We're on the back foot now, the media said so.

Ol' Donie · 29-01-2015 12:41am

Dr. Kenneth Noisewater wrote: »

DONAL!!!!

Poor bollix.

Grrr...

Hate that bollocks.

padd b1975 · 29-01-2015 1:02am

John! Did ya put the cat out?

Not only had he forgotten to do it, he nearly burnt the house down too.

This casual misandry has been going unchecked for years, I can't see it being challenged in any meaningful way any time soon.

Ol' Donie · 29-01-2015 1:17am

It is the bullsh*t of man flu that really, really grinds my gears.

If I'm sick, I'm sick. If you ask me what's wrong, and I say I'm not feeling great, the response of "man flu" is going to result in me telling you to go f*ck yourself. There was an ad a while back that featured two clearly very busy women, both struggling with colds, but having to do everything because their men were laid up with it.

As if no woman has ever, ever felt slightly under the weather and made sure the world knew about it.

29-01-2015 1:20am

Ol' Donie wrote: »

It is the bullsh*t of man flu that really, really grinds my gears.

If I'm sick, I'm sick. If you ask me what's wrong, and I say I'm not feeling great, the response of "man flu" is going to result in me telling you to go f*ck yourself. There was an ad a while back that featured two clearly very busy women, both struggling with colds, but having to do everything because their men were laid up with it.

As if no woman has ever, ever felt slightly under the weather and made sure the world knew about it.

You're unlikely to be able to blame women for those ads. As few as 3 or 4 percent of creative directors are female, so it's men that come up with this stuff.

http://digiday.com/agencies/where-are-all-the-female-creative-directors/

Ol' Donie · 29-01-2015 1:29am

Candie wrote: »

You're unlikely to be able to blame women for those ads. As few as 3 or 4 percent of creative directors are female, so it's men that come up with this stuff.

http://digiday.com/agencies/where-are-all-the-female-creative-directors/

Alright. Then those men are knobs.

Plazaman · 29-01-2015 1:40am

Ally Dick wrote: »

I've had enough of this. I've seen it a lot over the years. The latest one is the bloke who is acting like Gollum from Lord Of The Rings. He's logged on to about ten laptops researching the cheapest hotel prices. Then his clever wife says "just go to Hotel Deals.ie". He is hanging upside down at one stage as well, a bit like a baboon. There are also other adverts like this.

I for one wouldn't go on holiday with the fúcker. He stays up one night with no drink and goes dolally. If we're on holiday we're out all night drinking. I don't want this nutjob going off his tits in a bar or club hanging out of the lights. The wife would do well and good to cancel all bookings that tosser made and as for the idea of staying married to him, chuck it in the fúck it bucket and move swiftly on.

Karl Stein · 29-01-2015 2:06am

The thing is it stigmatises all buffoons. I think we should get our wives and girlfriends to organise a buffoon pride event.

efb · 29-01-2015 2:10am

Boots ads are dreadful. But marketeers know women are more likely to be making the purchasing decisions so the ads are pandering to them, and they buy it hook, line and sinker. Actimel anyone???

whatdoicare · 29-01-2015 2:24am

On the other side of it look at these ****e adverts - every one of them is a woman, as apparently men never clean around the house. Load of bs.:rolleyes:

Custardpi · 29-01-2015 2:30am

Remember girls - keep the floor well scrubbed & you'll be sure to land yourself a hunk! :rolleyes:

Summer wind · 29-01-2015 2:40am

That stupid hotels combined ad is on so often and who would be in that state cos they have missed a few hours in bed. Then there's "Donal" I could puke every time it comes on, but the just for women ads are the worst they are so condescending.

The best ad on at the moment is the money supermarket one with Sharon Osbourne. That always makes me smile.

dogcat · 29-01-2015 2:42am

The itsforwomen ad is sexist imo. Saying that women are the "fairer sex", when we are both equal. Probably will complain officially soon.

spikeS · 29-01-2015 2:46am

Summer wind wrote: »

The best ad on at the moment is the money supermarket one with Sharon Osbourne. That always makes me smile.

It's extremely condescending to lgbt people

Summer wind · 29-01-2015 3:00am

spikeS wrote: »

It's extremely condescending to lgbt people

I hadn't really thought about that to be honest but now I see what you mean. I just think it's meant to be light and fun. It's not wrong to poke fun at ourselves sometimes.

spikeS · 29-01-2015 3:02am

Summer wind wrote: »

I hadn't really thought about that to be honest but now I see what you mean. I just think it's meant to be light and fun. It's not wrong to poke fun at ourselves sometimes.

Can't the same be said about any of the other sexist ads

Carlos Orange · 29-01-2015 3:03am

Candie wrote: »

You're unlikely to be able to blame women for those ads. As few as 3 or 4 percent of creative directors are female, so it's men that come up with this stuff.

If ads that are sexist against men are a successful method for getting women to buy products then that is womens fault irrespective of who comes up with the idea.

Summer wind · 29-01-2015 3:12am

spikeS wrote: »

Can't the same be said about any of the other sexist ads

Yes you are right. We all have our own brains and I definately don't depend on ad men to tell me how to live. It's just every time I hear "Donal" I feel like bashing my TV in cos I've heard it so many times.

29-01-2015 4:27pm

psinno wrote: »

If ads that are sexist against men are a successful method for getting women to buy products then that is womens fault irrespective of who comes up with the idea.

So even when men make ads that ridicule men, it's womens fault ?

Gotcha.

kjl · 29-01-2015 4:29pm

Dr. Kenneth Noisewater wrote: »

DONAL!!!!

Poor bollix.

In fairness, at one point it looked like he was trying to kill his wife, but they reshot it.

Irish adverts depicting men as stupid and women as clever

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