Discount supermarkets Aldi and Lidl have promised to avoid the Christmas price war which saw Brussels sprouts on sale for five cents a bag last year.
The selling of vegetables below production costs to draw in shoppers led to protests from vegetable growers, who said that it was putting their livelihoods in danger.
Farmers bought up some of the cut-price onions, potatoes, carrots and Brussels sprouts and gave them away for free to shoppers in protest.
Minister of State for Agriculture Tom Hayes responded by holding a series of meetings with major supermarkets, including Aldi, Lidl and Tesco. He also spoke by phone with Musgraves, the owner of Supervalu and Centra.
All of the supermarket chains agreed that they would not run similar promotional campaigns this Christmas.
The only supermarket which has so far not given such a pledge is Dunnes Stores. A spokeswoman for Hayes said he had invited Dunnes Stores to meet him, but the company had not taken him up on his invitation “to date”.
Fianna Fáil TD Eamon O’Cuiv, who has been meeting with vegetable growers, called on Dunnes Stores to sign up to the agreement to avoid below cost selling of vegetables at Christmas.
"If one supermarket breaks it, the rest will follow. We had a ceasefire at Christmas in 1914 and we need a ceasefire on vegetable prices in 2014," he said.
Around €433 million worth of Irish fruit, vegetables and potatoes were grown here last year, with over €300 million of it sold through supermarkets.
http://www.businesspost.ie/#!story/Home/News/Supermarkets+agree+to+avoid+Christmas+vegetable+price+war/id/87198161-2385-469c-30e8-603e03589711
I only recently came across this article over in Bargain Alerts and wishing not to go off topic over there I thought I would discuss it over here.
Why is the Minister getting involved in private business, it is not illegal to sell produce below cost. If private supermarkets wish to sell Brussel Sprouts as loss leaders then so be it. Lidl and Aldi both confirmed last year that they did not pass the hit onto the suppliers.
I wonder if this was reported to the Competition authority what would the result of their investigation be.
Once again the consumer will suffer. If it was alcohol selling for that price I can see why people would be angry but cheap vegetables can only be welcomed in this country especially if it encourages people to eat more of them.