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IRB changing name to 'World Rugby'

Teferi

Statement here

The International Rugby Board (IRB) will undergo a second name change in 16 years when it becomes formally known as World Rugby in November as part of a rebranding programme, the sport's governing body said on Thursday.

Strange. It's going to take a while to get used to that anyway.

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Podge_irl

What the fudge? Seems a bit silly...

.ak

Yeah... Weird.

irishbucsfan

FINALLY

thomond2006

Ugh that's a gammy name

thirteen.

Meh, one less abbreviation for people to mix up.

Digifriendly

They should have added 'Union' to title as there are two brands of rugby.

justsomebloke

Digifriendly wrote: »

They should have added 'Union' to title as there are two brands of rugby.

well at least 3 different types, as wheelchair rugby does also share the name

former legend

Digifriendly wrote: »

They should have added 'Union' to title as there are two brands of rugby.

But then people would think that the 'union' referred to the organisation, rather than the sport. (European Union, African Union, trade unions etc).

Could well be a very deliberate two fingers to the working class oiks of the league game too.

FWIW, I think this is awful and pointless.

Podge_irl

Digifriendly wrote: »

They should have added 'Union' to title as there are two brands of rugby.

I imagine the chances of them being confused with league anywhere outside Australia or Northern England are vanishingly small.

postitnote

4 Brands:

Rugby
Touch Rugby
Tag Rugby
Rugby Sevens

That is all.

Swiwi.

Teferi wrote: »

Statement here

Strange. It's going to take a while to get used to that anyway.

Weird. Maybe they know something we don't know and NASA discovered Martians playing rugby on Mars.

LeinsterDub

FIRA-AER changed to Rugby Europe a month or so go .

http://www.rugbyeurope.eu/

Rugby Europe feels rights to say , World Rugby feels like its missing something

Winters

Or the Irish Republican Brotherhood have taken a case for copyright infringement.

Strange unnecessary move to a **** name.

LeinsterDub

Digifriendly wrote: »

They should have added 'Union' to title as there are two brands of rugby.

Rugby lite doesn't count . Splitters!

https://www.youtube.com/watch?v=iS-0Az7dgRY

icdg

The press release seems to imply that the Rugby World Cup's branding will be reviewed after next years tournament in England, though for the moment they'll presumably just airbrush out the "iRB" from the logo.

Of course, the trophy itself continues to have "International Rugby Football Board" engraved on it!

jm08

postitnote wrote: »

4 Brands:

Rugby
Touch Rugby
Tag Rugby
Rugby Sevens

That is all.

No its not all .... won't be long before we have ...

Rugby Ireland
Rugby Scotland
RFU (England will refuse to rebrand itself)

Rugby Wales etc. etc.

Eponymous

icdg wrote: »

The press release seems to imply that the Rugby World Cup's branding will be reviewed after next years tournament in England, though for the moment they'll presumably just airbrush out the "iRB" from the logo.

Of course, the trophy itself continues to have "International Rugby Football Board" engraved on it!

Not uncommon.

The trophy for the Challenge Cup in Rugby League is engraved with the "Northern Rugby Football Union"... So not only is it a different branding of a sporting organisation, it's a different code entirely! (And, I think, what forced the creation of Rugby League in the first place)

19543261

IRB always evoked an image for me of some Very Serious & Competent Men all sitting around a huge table. Very cool.

World Rugby doesnt come across as an authority, it sounds like some wishy washy happy huggy time amusement park.

sydneybound

I think with the growth of Rugby (both Union & League, more so Union) the IRB are jumping ahead and want to be known as the main Rugby. Could be perceived as two fingers up to League or getting ahead of the game. Might not be popular but I suppose people don't like change and I think World Rugby actually sounds better than International Rugby Board and is in line with Europe Rugby as earlier mentioned. After the 2015 World Cup and Rio Olympics and recent successful Womens World Cup the game will grow even more around the world and they are preparing for this.

Podge_irl

sydneybound wrote: »

IRB are jumping ahead and want to be known as the main Rugby.

IRB are known as the main rugby (insofar as they're known at all).

Rugby Union dwarfs league internationally so much that the latter is basically a non-event outside two localised areas. It's obviously to fit in with some organised branding with Rugby Europe and maybe some others. Doubt they even gave league a second though.

LeinsterDub

sydneybound wrote: »

I think with the growth of Rugby (both Union & League, more so Union)

What growth in league? Some of the major clubs in England appear to be in constant financial trouble, only 3 international sides . The rest are made up of Aussies who went on a holiday once and are now eligible to play for that country