Lots of debate last year about "the Gathering" but what do you think of Tourism Ireland's next big idea, The Wild Atlantic Way?
I think it could be a very useful approach to marketing the area outside of Dublin to international, hopefully longer stay, visitors as well as weekending easterners, in a simple pitch, "visit the Atlantic coast".
My favourite signature point is:
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So whers's your favourite place on the Wild Atlantic Way? Is it a gimmick? Will you be visiting this summer or plan to in the future?