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The most racist ad in history?

Henlars67

http://www.independent.ie/world-news/americas/the-most-racist-ad-in-history-pepsi-forced-to-withdraw-mountain-dew-ad-after-slew-of-complaints-29237986.html

How?

I see nothing racist about it at all. I presume it's supposed to be funny, though it's a poor attempt at it. Definitely not racist though.

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Junco Partner

Irish people suffered under colonial rule for centuries. (as the wolfe tones and all those armchair republicans won't let us forget) famine, evictions, the land wars, black and tans,. yet out of date oirish stereotypes can be represented in the media. when we are presented as raging alcoholics no one bats an eyelid. why? because our skin is light.

plenty of ethnic groups have painful histories. plenty of us have suffered. yet if the group being joked about isn't white it's horribly racist.

irish people like booze fighting and beating their women? hahah those crazy paddies
english people have bad teeth? oh my god hilarious!

french people smell of garlic and surrender? haha those wussy french

black people like fried chicken? you can't say that. that's racist.!

biko

They should only allow white people on the telly.
Racist adverts problem solved.

rusheen

https://www.youtube.com/watch?v=tqtZeTQ0MS8

The aussies

pabloh999

rusheen wrote: »

https://www.youtube.com/watch?v=tqtZeTQ0MS8

The aussies

Just wondering, why is that racist?

rusheen

pabloh999 wrote: »

Just wondering, why is that racist?

Making a joke out of the refugees landing on the beach

pabloh999

rusheen wrote: »

Making a joke out of the refugees landing on the beach

Thats racist?

laoch na mona

i can see how it is racist but I wouldn't get to pissed of about it because I doubt it was intended to be racist

Crooked Jack

pabloh999 wrote: »

Thats racist?

Nope, but it was pretty funny

ScumLord

laoch na mona wrote: »

i can see how it is racist but I wouldn't get to pissed of about it because I doubt it was intended to be racist

I find it a bit hard to imagine that any marketing company wouldn't know exactly what the public would think of any ad they make.

I'd say it was just an attempt at viral marketing, make something that might be considered mildly racist, give it limited release so it only annoys the right people, the PC mob start a war path.. Free advertising.

pabloh999

laoch na mona wrote: »

i can see how it is racist but I wouldn't get to pissed of about it because I doubt it was intended to be racist

No its not racist at all.

Where does it suggest Aussies are superior/inferior?
Where does it suggest those people coming off the boat are inferior/superior?

Maybe its offensive to some people
Racist and offensive are not the same thing

Bacchus

Deleted User wrote: »

Would any lineup have more than one ethnicity in it?

Sunny Numerous Projector wrote: »

But a lineup needs to have similar looking people in it. Otherwise it's just pointless.

Are ye both suggesting that a lineup with a goat and 4 black men in it, is a lineup with one ethnicity or similar looking people.

Yes, a lineup would probably try to have people who look similar to the suspect but in that case, there should have been 4 goats alongside the suspect, not 4 black men. Those ads are quite racist and even aside from that, they are sh*t. What a stupid concept for a series of ads.

laoch na mona

ScumLord wrote: »

I find it a bit hard to imagine that any marketing company wouldn't know exactly what the public would think of any ad they make.

I'd say it was just an attempt at viral marketing, make something that might be considered mildly racist, give it limited release so it only annoys the right people, the PC mob start a war path.. Free advertising.

:eek: my god they're geniuses

laoch na mona

pabloh999 wrote: »

No its not racist at all.

Where does it suggest Aussies are superior/inferior?
Where does it suggest those people coming off the boat are inferior/superior?

Maybe its offensive to some people
Racist and offensive are not the same thing

Aussies? it was an ad for mountain dew with a goat

wtf are you on

edit: had not watched that ad yet no I would not consider it racist, defiantly in bad taste but not racist. The bit with the boat people was cringe worthy

Norwesterner

Allegations of racism in humour etc bore me.
Most are made by pretentious twats trying to be "right on".

Blisterman

ScumLord wrote: »

I find it a bit hard to imagine that any marketing company wouldn't know exactly what the public would think of any ad they make.

I'd say it was just an attempt at viral marketing, make something that might be considered mildly racist, give it limited release so it only annoys the right people, the PC mob start a war path.. Free advertising.

Spot on. There's no way they hadn't anticipated some controversy. You don't hire a rapper famous for being as offensive as he possibly can, to write an ad, and expect to receive "I'd like to buy the world a coke".

wendell borton

https://www.youtube.com/watch?v=b_h4tgHbUho

Arcsin

You think that's racist? You should see the website for bigbustycoons.com.

http://www.bigbustycoons.com/

Bogota

bacon n eggs wrote: »

I think the lack of white guys in the line up may have been seen as racist, I know meant to be funny which I didn't find but yeah can see how it was pulled.

This is a common misconception. The add is not actually racist towards blacks (well it is slightly) but towards whites.

The restaurant setting is insinuating that whites hold hateful opinions towards interracial couples.

The car setting seems to imply that the law and justice system in America is institutionally racist towards blacks (bit of truth in that, look at the variance in sentences for crack (predominately black drug) and cocaine (predominately white drug) for example)

Then the line-up setting. It implies that whites are putting blacks in prison because of their colour, and that they consider themselves superior to them and use their racial colour to profit.

So while initially it may seem racist towards blacks, its actually not, if anything the black person is the victim here. Its actually racist towards whites who are depicted as all racist and hateful.

No coincidence the add was made by an african american rapper who holds some racist opinions on whites.

Although that said, you can't deny there's some truth in it. Especially in regards to the law and justice system in america. Where the variance in conviction rates for whites and blacks for similar crimes is extraordinary.

The war against drugs was definitely a racist war against blacks started by Regan. However today, the war is not about race, its about keeping the profitable prison industry ticking over.

old hippy

bmwguy wrote: »

Everyone knows you cant be racist against whites, or sexists against men. Only women and non whites can be vctims

Racism exists in all cultures and colours. Your theory needs more research.

And what is this "non white" business? Does everyone else have to aspire to be white or something?

[Deleted User]

Bacchus wrote: »

Are ye both suggesting that a lineup with a goat and 4 black men in it, is a lineup with one ethnicity or similar looking people.

Yes, a lineup would probably try to have people who look similar to the suspect but in that case, there should have been 4 goats alongside the suspect, not 4 black men. Those ads are quite racist and even aside from that, they are sh*t. What a stupid concept for a series of ads.

Na, I agree. Stupid ad. Just pointing out the generic line-up logic.

travelledpengy

As a goat myself, I can say this is incredibly offensive.

ron jambo

Racist ? I think its people abusing a kid .

bb1234567

what is it with people feeling the need to call everything racist these days. Im sure the vast majority of african americans dont find that ad even the slightest bit offensive.

jd007

I have the craziest craving for Mountain Dew now...

Pug160

Racist or a reflection of the reality in America?

Black people account for 40% of the prison population in the US, but only 12% of the population overall. http://www.bbc.co.uk/news/magazine-21791038

In the United States in 2005, 37,460 white females were sexually assaulted or raped by a black man, while between zero and ten black women were sexually assaulted or raped by a white man. http://archive.frontpagemag.com/readArticle.aspx?ARTID=26368 *Statistics from Department of Justice document Criminal Victimization in the United States, 2005*.

laoch na mona

http://www.youtube.com/watch?feature=player_embedded&v=7tZ61g4c1WU
this is more racist in fairness

Henlars67

laoch na mona wrote: »

http://www.youtube.com/watch?feature=player_embedded&v=7tZ61g4c1WU
this is more racist in fairness

I don't think too many Irish people would be offended by that.

Bogota

Pug160 wrote: »

Racist or a reflection of the reality in America?

Black people account for 40% of the prison population in the US, but only 12% of the population overall. http://www.bbc.co.uk/news/magazine-21791038

In the United States in 2005, 37,460 white females were sexually assaulted or raped by a black man, while between zero and ten black women were sexually assaulted or raped by a white man. http://archive.frontpagemag.com/readArticle.aspx?ARTID=26368 *Statistics from Department of Justice document Criminal Victimization in the United States, 2005*.

No energy to argue but there is some merit in the theory that the American justice system is institutionally racist, or at least was. However now the prison complex is so profitable that it makes no sense to change things

http://en.wikipedia.org/wiki/The_New_Jim_Crow

You can find the full book online somewhere, VERY interesting reading for anyone interested

Arcsin

Pug160 wrote: »

Racist or a reflection of the reality in America?

Black people account for 40% of the prison population in the US, but only 12% of the population overall. http://www.bbc.co.uk/news/magazine-21791038

In the United States in 2005, 37,460 white females were sexually assaulted or raped by a black man, while between zero and ten black women were sexually assaulted or raped by a white man. http://archive.frontpagemag.com/readArticle.aspx?ARTID=26368 *Statistics from Department of Justice document Criminal Victimization in the United States, 2005*.

That's some imbalance. Was there any commentary at the time about why this was the case?

A difference that big cant be ignored.

Marsden

Ah racist me swiss, I suspect some do-gooder honky was the first to complain about it on behalf of all African americans who could care less.