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The most racist ad in history?

Henlars67

http://www.independent.ie/world-news/americas/the-most-racist-ad-in-history-pepsi-forced-to-withdraw-mountain-dew-ad-after-slew-of-complaints-29237986.html

How?

I see nothing racist about it at all. I presume it's supposed to be funny, though it's a poor attempt at it. Definitely not racist though.

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The Backwards Man

The Harp ad with the camel from Belfast was much much worse.

bacon n eggs

I think the lack of white guys in the line up may have been seen as racist, I know meant to be funny which I didn't find but yeah can see how it was pulled.

My name is URL

It's no more racist than this

https://www.youtube.com/watch?v=VjSNrg7T0Wo

dee_mc

I suppose they could have used a range of actors from different ethnicities.... although it wouldn't strike me as being racist... still a fairly poor concept for an ad though

Lenin Skynard

Henlars67 wrote: »

How?

The suspected criminals are all black whereas the main police officer and the victim are white. This is why people don't like it. I'm sure that's obvious to you.

FTA69

http://www.youtube.com/watch?v=5LvLn9PWln8

The Kia Ora ad, terribly racist.

Death and Taxes

Henlars67 wrote: »

http://www.independent.ie/world-news/americas/the-most-racist-ad-in-history-pepsi-forced-to-withdraw-mountain-dew-ad-after-slew-of-complaints-29237986.html

How?

I see nothing racist about it at all. I presume it's supposed to be funny, though it's a poor attempt at it. Definitely not racist though.

You must be looking at a different ad, comparing black men to animals, and presenting them as the only suspects in violent crime is obviously racist.

IvySlayer

They're all men, is it sexist too?

bacon n eggs

They're all men, is it sexist too? [/QUOTE

I'd say no but then they do have a fecking goat in it so have no case in the suspect being male.

Henlars67

Lenin Skynard wrote: »

The suspected criminals are all black whereas the main police officer and the victim are white. This is why people don't like it. I'm sure that's obvious to you.

If the line-up was all white I'm sure there wouldn't be a problem.

[Deleted User]

WileyCoyote wrote: »

You must be looking at a different ad, comparing black men to animals, and presenting them as the only suspects in violent crime is obviously racist.

Would any lineup have more than one ethnicity in it?

Lenin Skynard

Henlars67 wrote: »

If the line-up was all white I'm sure there wouldn't be a problem.

I agree.

Chucken

Lenin Skynard wrote: »

The suspected criminals are all black whereas the main police officer and the victim are white. This is why people don't like it. I'm sure that's obvious to you.

The goat isn't black!

Stupid ad...its not one bit funny regardless of who is in the line up.

Cavehill Red

The ad was written by a black guy. If other black guys have sandy knickers over this, they should go talk to the guy who wrote it. Maybe it's offensive to some, maybe not. But it's not racist, and this is just another example of people reaching for the race card for the most negligible of justification.

bmwguy

Everyone knows you cant be racist against whites, or sexists against men. Only women and non whites can be vctims

splashthecash

It's such a fine line between stupid, and uh...clever

Henlars67

WileyCoyote wrote: »

You must be looking at a different ad, comparing black men to animals, and presenting them as the only suspects in violent crime is obviously racist.

again, if the line-up was all white would there be any fuss about it?

Pretty sure 'comparing' them to an animal wasn't the intention. The line-up of 3 people and a goat was obviously to have the (goat) suspect as totally different to the other people in the line-up, rather than similar as with line-ups in the real world.
I'd imagine most people with non racist views would view it like that.

Those who view it as the goat being depicted as similar to the men in the line-up would be either racist, or one of those people who constantly seeks to be offended on behalf of others, which you regularly do on here.

Gulliver

Well, the black guy who wrote the lines obviously thought it was funny:

"The dialogue used in the ad, which was developed by African-American rapper Tyler the Creator, is an apparent word play on 'Dew It' - the slogan used to promote the drink."

EDIT: Beaten to it by Cavehill Red

Hill runner

Black man to White man toothpaste? The ad is everywhere in Asia.

noodler

If I was mugged by an African-American, surely the line-up has to be made up of five African-Americans?

Meirleach

Regardless of the racism claim, am I the only one who finds a soft drink company using domestic violence as a basis for it's ad uncomfortable?

humbert

It's a line-up they're all going to be of the same ethnicity (except in the Usual Suspects and if one of them is a goat). I find it difficult to object to any complaint that would remove that ad from circulation.

super_furry

https://www.youtube.com/watch?v=FftZt-Dw_hQ

KFC - calming down a crowd of unruly black people with fried chicken. It is an Australian advert though and they've yet to really get to grips with the idea of racism.

FTA69

Sounds like the ad is more a play on racism than actual racism to be honest.

Maybe people should lighten the f*ck up a small bit and concentrate on the real racism in society, there's no shortage of it like.

smcgiff

Meirleach wrote: »

Regardless of the racism claim, am I the only one who finds a soft drink company using domestic violence as a basis for it's ad uncomfortable?

Say Wha?

BTW, the ad is spectacularly unfunny.

suicide_circus

Meirleach wrote: »

Regardless of the racism claim, am I the only one who finds a soft drink company using domestic violence as a basis for it's ad uncomfortable?

domestic violence? if it were a domestic violence case, it wouldn't require a line-up. people need to stop searching for things to be offended by.

the worst crime of this ad is that it's shite

Cavehill Red

Meirleach wrote: »

Regardless of the racism claim, am I the only one who finds a soft drink company using domestic violence as a basis for it's ad uncomfortable?

Probably.

But I bet I am not alone in being outraged by the heteronormativity of this ad and its utter failure to address the invisibility of the transgendered albinist persons of smaller stature community in the media.

Seriously, have you no bigger problems in your life than getting upset about imaginary things?

Henlars67

FTA69 wrote: »

Sounds like the ad is more a play on racism than actual racism to be honest.

Maybe people should lighten the f*ck up a small bit and concentrate on the real racism in society, there's no shortage of it like.

Exactly, and all these false racism allegations mean that real racism is sometimes ignored. Those who try to find racism everywhere are actually a part of the problem rather than the solution.

Arcsin

WileyCoyote wrote: »

You must be looking at a different ad, comparing black men to animals, and presenting them as the only suspects in violent crime is obviously racist.

If a crime is committed by a black man there would be no need for a rainbow of ethnicities in the line up.

No one is comparing black men to animals. I don't know what the point of the goat was, you should ask the black man who wrote it.

If I was going to generalise about a certain race on the basis of that ad, I'd say black men write **** adverts not that they are not they are animals or all violent criminals.

hardCopy

My name is URL wrote: »

It's no more racist than this

https://www.youtube.com/watch?v=VjSNrg7T0Wo

You can't bate a bit of traditional hairy wrestling