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The future of Bluetooth advertising?

Hannibal6.0

Doing a case study on this company iv attached.

The main questions that was kind of wondering what you thought of was

2. Examine the opportunity presented by collaborating with Nokia Emerging Technology?
3. Evaluate the Marketing Strategy and Sales Plan being pursued by the company?

I have my own opinions of it, but my background of this sort of technology is very minimal so was hoping to see what you guys thought.

Be as critical as you like as I certainly think theres room for it. plus the start is very waffly so it can be almost ignored

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BrianD

Personally, I think blue tooth marketing is dead. There's been quite a few companies in the market here but very little uptake by the general public.

The advent of smartphones, QR codes and this new Near Field Communication (NFC) has made the medium pretty redundent.

I don't know what other people think but my bluetooth is switched off unless I'm a) using a headset for driving or b) the occasional transfer of an image from phone to netbook.

jimmycrackcorm

I think it suffers a lot from:

A) Many phones having bluetooth either off by default or discoverable only for short time periods

It can be easily perceived as being spam unless it contains clear value to the recipient to mitigate this; e.g. passing a coffee shop you get an mms to come in for a free coffee.